Advertising Agency: Out of the Box, India
Executive Creative Director: Viral Pandya
Copy: Viral Pandya, Sabu Paul, Guneet Pandya
Art: Viral Pandya, Sabu Paul, Guneet Pandya
Illustration: Sameer Kulavoor / Bombay Duck Designs
Digital/Typography: Ajay Yadav, Sunil Singh
Advertising Agency: Ogilvy, Gurgaon, New Delhi, India
Art Director: Shakoon Khosla
Copywriter: Mayur Hola
Illustrator: Shakoon Khosla
Agency: The Rabbit Hole, Bangalore, India
Client: Pulkit TMT Bars
Production House: Blackbox Films
Creative Director: Sachit Sadanandan
Agency Head: Himanshu Goyal
Director: Krishna
Agency: Cheil Worldwide, Gurgaon, India
Creative Director: Vedobroto Roy
Art Director: Chetana Prasad
Copywriter: Vedobroto Roy
Illustrator: Atanu Roy
Agency : Taproot India
Celebrating a decade in the the land of a million hues.
A photographer by serendipity, happy accident. Bought a second hand camera in 1977 it had a mission and a destiny for me like a magic talisman, no one would have predicted, least of all me that I would change my profession for the third time with it.
Why are you a photographer?
I wish I could answer that, some people have profound answers, I dont think I chose it, it chose me. I sort of like being led by my nose, well……..err……let my wife not hear that.
Do you remember any decisive moment when you felt ‘I want to be a photographer’?
No there was no Road to Damascus or some bolt of lightening, sorry I know its boring, its just one of those things, after a few years of making photographs, I looked back and said – gee, I must be a photographer, because I am not gardening, or in an office or whatever. Its always by ‘default’.
Were there any particular role models for you when you grew up?
Oh yes of course, many, My Mother to begin with, and an artist friend Babla Senapati, were huge spiritual influences that I was aware of. Of course there were many more subliminal ones, like authors of classics, philosophers, literature, and spiritual gurus, India inspires me continually.
Who was the most influential personality on your career in photography?
Hard to give you one name, so allow me to give you a slew. Avedon, Bresson, Newton, Penn, Araki, Lachapelle, Cravo Neto, Recuenco, Tress, and many many many more actually.
How has photography changed over the course of the last couple of decades? Is execution/art direction more important than it used to be?
Photography sort of mirrors the times, it has become more explicit and with larger production values, of course there are so many genres of photography, so its hard to generalise, but societies values run parallel in the media. what one could not say 5 years ago one might be able to say today, generally its the other way around. here in our country its becoming more fascist. This I dont think is representative of society but political. Everyone plays one against the other, but what suffers is the art. It is becoming more a ’stylists’ domain.
What do you think of the current state of Print Advertising photography in India? Is it at par with the work done worldwide?
The standard technically is very high and comparable, but the ‘idea’, the story-line, the concept, is severely lacking, this you see in Bollywood too. We are terribly unoriginal, everyone copies.
There is a certain sense of stylization in your work. Its almost like a signature. Where do you get your inspiration?
I buy a lot of books only to know what not to do. I continue to do what I do, because I have never seen anything like it. BUt that can become its own trap, one needs to move beyond ones own self, its like a reverse shadow, that leads you and you follow.
You have also Written a few books , could you tell us a little in detail about them ?
Written’ not sure about, authored, yes, done 4 books now, shall talk mainly about the book my wife an I collaborated on, Itinerants – mumbai’s nomads. This was started 13 years ago, and was completed some 8 years ago, its a long story best read on my blog. but the upshot is that we eventually decided to self-publish, for several reasons, not least of which is that the work was being copied happily by many, so we thought, enough is enough, lets just put it out there and move on. We loved doing the book and it has motivated us to never wait, just do what your heart dictates. Its easy to self publish now and even make a profit. See here and here.
Was there any time when you wanted to quit photography?
No never! But I cant honestly say I liked most of the advertising photography or meeting with the tribe of advertising people, felt that it was spurious, hype, spin doctoring, fake and inflated. Prefer gardeners, architects and dancers, you can tell quickly who is good and who isn’t. No need for much talk.
Any current work in Indian Advertising that you find exciting? Especially Print?
Shucks, I actually dont go looking for it, as it has not been exciting, creative or unusual, so my exposure is extremely limited.
Whats your dream project?
Rather not talk too much about it as its likely to be plagiarized again (see how paranoid I’ve become). But its just that, I am photo-illustrating my subjects dreams. And I’ve chosen only the dark and the macabre; the bright, shiny, happy ones are the stuff of indian advertising.
Who would you want to spend a dinner with?
Mughda Ghodse, Amrita Rao and Halle berry
Whats on your iPod?
Its an eclectic mix given to me by a young german musician, he gave me eurpoean funk rock and hip hop in strange languages, mixed with classical and pavaroti.
Mac or PC?
That is not a question. there is only one kind of computer. I am a cultist, and a mac person for many years now. Just believe in good design, dont like the prices, but think that it is a far superior product.
Very often, some very good comes out from Kolkata
Advertising Agency: Rediffusion-Y&R, Kolkata, India
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy
Elvis Presley used to stammer as a kid
Encourage every child this children’s day
Music World
John Lennon was dyslexic as a child.
Encourage every child this children’s day
Music World
Bite into the mouthwatering, mesmerizing flavors of tex-mex cuisine. Bringing you the best from the cowboy times & towns. We are now open, from 11am – 3.30pm, 7pm – 11pm
Chicken Wings | Steaks | Burritos | Quesadillas & More
Advertising Agency: One Mg, Chennai, India
Creative Directors: Amrish Shyam, Nishant Rastogi
Art Director: R Thirumaran
Copywriter: Amrish Shyam
Illustrators: R Thirumaran, Suresh Baba
Une campagne choc aux visuels très impactant, destinée à la compagnie de police de Bangalore. Une baseline associée : “Ne téléphonez pas au volant” pensée par l’agence de publicité Mudra Group en Inde, sur une direction artistique de Vinci Raj et des clichés de Mallikarjun.
An ad that kills insects just like the product it advertises.
Advertising Agency: Euro RSCG Advertising, Gurgaon, India
Creative Director: Satbir Singh
Art Directors: Kamal Bhatnagar, Neha Sidhra
Copywriters: Kamal Bhatnagar, Abhishek Chaswal
Photographers: Kamal Bhatnagar, Ajit Singh Padam
ABOUT ME: Being a Indian born in England, I have two cultures to be inspired by the Indian heritage brings out vibrancy while British side of me is more considered, its definitely reflected in my work, I enjoy what I do and I work hard to create great work, I have had some great clients to work with and its always nice to build up good client artist relationships. STYLE: My illustrations are bold and strong. The pieces are carefully considered and this is evident in the composition with intricate silhouettes and designs. Colour is an prominent ingredient in my work; I choose to provoke an emotional connection with my selection of palette choice. INFLUENCES: I like to create design on a daily basis, it may be a small doodle in a sketch book, which may lead to a bigger idea and design, I feel this daily process keeps me fresh as a designer, ideas are crucial to my design process. I like to collect design which appeals to me, I never throw anything out as I believe that whatever I have will be useful in some way one day.
Why are you an Illustrator?
I enjoy working as a illustrator, I cant imagine doing anything else, its not a very traditional path for a indian to take, with most of my indian family and friends taking some sort of traditional career path as a accountant or doctor. I have always been creative from a young age and it felt natural to pursue a creative career. I enjoy working on a creative piece which has come straight from my imagination. Its not as simple as putting a pen to paper. Its very much an equation or formula which needs answering creatively. I often spend time figuring out a design, which I most often then not enjoy doing.
Did you attend school for fine art or design?
I have studied design from when I was at school all the way through to University where I enrolled on to a degree in Graphic design. I enjoyed my experience at university where I learned alot from my tutors and friend. It was a great environment to experiment with design. It was great time to compete with my fellow classmates and it encouraged me to always produce work to a high standard something which I still believe in today. I always want to create a piece of work which is better then the last pice of work I have created. Its what keeps me fresh as a designer
You have a distinct style of illustration. How long did it take you to develop your style?
My creations are a blend of delicate, intricate forms, and a good use of colour, composed together in a harmonizing way. It’s a matter of how I feel about the work I’m working on. If it feels right and im excited by it, I know I will be satisfied with the final piece.
I have developed a style over the years, which is constantly developing. Its clean and simple in its form. I like to create intricate, delicate work, which is essential to create a feminine touch to my illustrations. I trust in the composition and weight of my work. It’s a very thought through process and everything is placed coherently.
The lines are swooping and weaving through the design, which provide a sense of movement. These forms interact with elements in my illustration, which is very characteristic of my work.
I introduce and work with floral designs and nature, it’s a feature to my illustrations, depending on the brief. I like to overlay my work and have different layers come through which adds a fresh dimension.
Were there any particular role models for you when you grew up?
I was influenced by designers such as Neville Brody, David Carson, Vaughan Oliver, Peter Saville, Tomato, Designers Republic, They were the designers of the time while I was studying and I very much looked up to them. Although my work bears no resemblance to their style now. At they time they were of much importance to me when I was interested in graphic design. Although I am more of an illustrator I still reference their work, when I am working on something which is of a more graphical nature.
When did you start freelancing?
I started freelancing after I left working for a fashion brand which was my very first job back in 2000. It was a great launch pad for my career as it was a very well know brand. I was finding my feet at the time, and i very much jumped in at the deep end learned to swim on the job. I has been very much a steep learning curve, I have learned from my mistakes and has been a great learning experience.
Was there any time when you wanted to quit Illustrations?
There have been time when I have been strapped for cash, and thought about seeking something more secure. Its a tough industry with alot of competition and you have to always be at the top of your game, you have to love what you do while having a head fro business which is something I have now created.
Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
There are many advertising agencies using illustrations. It all depends what is in style at the time. Your style of work can be in style and then out the next. its a vicious circle which you have to get use to. I have learned to adapt my style and try new things to always be in work. you have to be adaptable and be jack of all trades to survive, Advertising is obviously more attractive as it is the industry that pays most well.
I have been lucky to have had equally amounts of work from both advertising and publishing, obviously I would prefer more adverting, because of the exposure and pay. Experience counts in the design industry A client likes to know you are professional and can deliver a quality project on time. I learned if you have a personable and approachable attitude towards your clients you more often then not receive repeat business or are revered on a recommendation bases to someone they know.
Any other Indian Illustrators who you admire?
Nishant Choksi who I share the same illustration agency i always liked his style and work.
Do you have any favorite fellow illustrators or resources relating to your fields?
You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option?
I have to admit it is a very tough industry its a craft which you have to be good at like any career, its helps to be creative and passionate. In the beginning it can be tough to start your career, you have to preserver and not give up. you sometimes will be rejected but it only makes you stronger and encourages you to work hard. I am always working and designing, I spend time working on my ideas and my sketch books, its something which I enjoy doing and I dont see it as a job personally.
Mac or PC?
I have always been a mac person, and im not very PC literate to my frustration.
What’s on your iPod?
Presently i listen to a lot of the Beastie Boy tracks, I love the Blackeyed Peas. I listen to some bollywood tracks also.
Jitesh Patel can be contacted via his website here
Retour sur ce court-métrage d’animation réussi autour d’un garçon indien courant après son rêve. Réalisé dans le cadre de leur scolarité 2008 à Gobelins par les étudiants Nicolas Athane, Meryl Franck, Alexis Liddell, Andres Salaff et Maïlys Vallade. A découvrir en vidéo dans la suite.
Her education is in your hands.
Creative Director: Sangeeta Dev
Art Director: Dushyant Chopra
Copywriters: Mahim Chaudhari, Karan Kapoor
Photographer: Dushyant Chopra
Advertising Agency: Six Inches, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Directors: Pravin Shah, Rutul Mistry
Copywriters: Sanjay S, Umesh Mishra
Account Supervisor: Swapnil Malhotra
Photographer: Abitabh Kame
Production House: Lighthouse
Published: June 2007
Advertising Agency: Six Inches, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Directors: Pravin Shah, Rutul Mistry
Copywriters: Sanjay S, Umesh Mishra
Account Supervisor: Swapnil Malhotra
Photographer: Abitabh Kame
Production House: Lighthouse
Published: June 2007
Advertising Agency: Six Inches, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Directors: Pravin Shah, Rutul Mistry
Copywriters: Sanjay S, Umesh Mishra
Account Supervisor: Swapnil Malhotra
Photographer: Abitabh Kame
Production House: Lighthouse
Published: June 2007
Advertising Agency: Six Inches, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Directors: Pravin Shah, Rutul Mistry
Copywriters: Sanjay S, Umesh Mishra
Account Supervisor: Swapnil Malhotra
Photographer: Abitabh Kame
Production House: Lighthouse
Published: June 2007
Advertising Agency: Six Inches, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Directors: Pravin Shah, Rutul Mistry
Copywriters: Sanjay S, Umesh Mishra
Account Supervisor: Swapnil Malhotra
Photographer: Abitabh Kame
Production House: Lighthouse
Published: June 2007
Our products have a pH of 5.5 that matches the pH value of the skin and are never tested on animals. Reinstating yet again that beauty is after all, in our hands.
For skin the way it’s meant to be.
Advertising Agency: McCann Healthcare, Mumbai, India
Creative Directors: Sanjay Kudale, Maneesh Sharma
Art Director / Illustrator: Sanjay Kudale
Copywriter: V, Padmanabhan
Published: February 2008
Our products have a pH of 5.5 that matches the pH value of the skin and are never tested on animals. Reinstating yet again that beauty is after all, in our hands.
For skin the way it’s meant to be.
Advertising Agency: McCann Healthcare, Mumbai, India
Creative Directors: Sanjay Kudale, Maneesh Sharma
Art Director / Illustrator: Sanjay Kudale
Copywriter: V, Padmanabhan
Published: February 2008
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