Hasta La Creative!

My cathedral needs your help.

Brief:
Germany’s historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money.

Solution:
We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for “their” historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.

Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director / Art Director: Simon Oppmann
Creative Director / Copywriter: Peter Römmelt
Account Management: Marco Bisello
Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection

Advertising Agency: SCHOLZ & FRIENDS, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos
Copywriters: Daniel Boedeker, Axel Tischer
Art Directors: David Fischer, Tabea Rauscher
Photographer: Hans Starck
Account Supervisors: Katrin Voss, Sascha Kruse
Advertiser’s Supervisor: Stefan Kraft
Graphic Designers: Ferdinand Ulrich, Julia Hauch
Styling: Petra Hoefer/CISEL

Brief:
To get selected dealers and distributors excited about the new, special high-performance, battery-operated Bosch Rotak 43 LI lawn mower – with the help of an exceptional calendar.

Solution:
Every page in the calendar is cut in a special way to initially create the individual impression of a wild and untended lawn. The recipient becomes part of the action and tears off a calendar page every day. By doing this, he is actually continuing to ‘mow’ day by day and so, bit by bit, he has a perfectly cut lawn in front of him at the end of the year. It’s an authentic and unique mowing experience, because the width of the calendar corresponds exactly to the width of the lawn mower.

Results:
Thanks to its surprising idea, the calendar quickly became a coveted collector’s item. Since its publication in the middle of December 2007, the battery-operated Bosch lawn mower has been a topic of conversation within the national German dealer network.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolf Heumann, Dirk Haeusermann, Timm Hanebeck, Sascha Hanke
Art Directors: Andy Tran, Hendrik Schweder
Graphic Design: Nadya Innamorato
Agency Producer: Philipp Wenhold
Account Supervisors: Isabell Poschadel, Inga Gerckens, Jochen Schwarz

Unfortunately, China doesn’t copy everything.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Thim Wagner, Daniel Frericks
Art Director: Jonas Keller
Published: 2008

120.000 children in Berlin are suffering from hunger. Donate food.

Advertising Agency: Atletico International, Berlin, Germany
Creative Directors: Roland Vanoni, Waldemar Konopka
Art Director: Joachim Zeh
Copywriter: Christopher Hoene
Released: November 2007

Advertising Agency: SCHOLZ & FRIENDS Hamburg, Germany
Executive Creative Directors: Stefan Setzkorn, Matthias Schmidt
Creative Directors: Heiko Schmidt, Gunnar Loeser
Copywriter: Lena Krumkamp
Art Director: Sascha Mauson
Strategic Planner: Tanja Scherer

Advertising Agency: SCHOLZ & FRIENDS Hamburg, Germany
Executive Creative Directors: Stefan Setzkorn, Matthias Schmidt
Creative Directors: Heiko Schmidt, Gunnar Loeser
Copywriter: Lena Krumkamp
Art Director: Sascha Mauson
Strategic Planner: Tanja Scherer

No one needs to know what you did last night.

Advertising Agency: DDB Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Copywriters: Ricardo Wolff, Marian Goetz
Art Directors: Gabriel Mattar, Johannes Hicks
Illustrator: Craig Zuckerman
Account Supervisors: Marie-Louise Jakob, Silke Lagodny
Chief Creative Officer: Amir Kassaei;
Planner: David Kamp

Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Copywriter: Birgit van den Valentyn
Art Director: Tim Stuebane
Account Supervisor: Silke Lagodny
Graphics: Jussi Jääskeläinen, Olivia Nowak, Henri Paltemaa, Wulf Rechta
Chief Creative Officer: Amir Kassaei

Advertising Agency: Springer & Jacoby, Hamburg, Germany
Creative Director: Toby&Knoby
Art Director: Fabian Hinzer
Copywriter: Toni Selzer
Illustrator: Timo Hoyer
Additional credits: Tobias Deitert
Published: 2007