Apple’s Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. In “The Underdogs: OOO (Out of Office),” created in-house, the crew is in Thailand, racing against the clock to launch a new product by the…
The search for an official Olympics Search partner is over. What’s happening: Today, Google, Team USA and NBCUniversal announced they’re teaming up for NBCU’s coverage of the 2024 Olympics. With the news, Google becomes the Official Search AI Partner of Team USA, marking the first time that the search giant has partnered with the United…
It’s about that time … awards season, and the Emmys is serving a chaotic menu. Today, the Television Academy announced the 76th Primetime Emmy nominations with the help of Abbot Elementary’s Sheryl Lee Ralph and Veep’s Tony Hale, and the streamers, along with Emmy darling The Bear, dominated the news. Netflix led the way with…
Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. Unlike Omnicom, which maintained its guidance of 4% to 5% growth during its Q2 report earlier this week, Publicis Groupe is projecting 5% to 6% growth for 2024 after initially projecting 4% to 5%. The holding company revealed that its…
Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This week, Warner Bros. Discovery is enacting layoffs across the company, with under 1000 employees being affected. Between the lines According to a source familiar with the matter, the cuts are in the U.S. only, impacting…
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its programmatic inventory would be available through its partner, the adtech company The Trade Desk. ADWEEK has now learned the details of that…
Today, minority-owned publishing and media brand Mecenas and Disney Advertising announced the renewal of its strategic content and distribution agreement made last year. It will build on both companies’ commitment to creating multicultural content and reaching diverse audiences. The renewal comes after the success of the Hulu series Talking Sabor, created by Mecenas, Disney Advertising…
Tubi is doing its own British Invasion, launching its first brand campaign in the U.K. Following its arrival in the U.K. earlier this month, the Fox-owned ad-supported streamer is now rolling out its “Watch What You Actually Want to Watch” campaign that focuses on British viewers. Nicole Parlapiano, Tubi’s CMO, told ADWEEK that the concept…
The CW has just pulled off a Haily Mary, scoring Super Bowl-winning coach Bill Belichick for Inside the NFL. Belichick will waste no time, joining the show to provide expert commentary alongside host Ryan Clark and returning analysts Chad Johnson and Chris Long for the premiere on Friday, Aug. 30. “Bill Belichick joining Inside the…
NBC is truly waiting all day for Sunday Night. The broadcaster is announcing its fall premieres, and it’s so excited about Sunday Night Football that it’s starting coverage on Thursday, Sept. 5, ahead of the program making its Sunday debut on Sept. 8. Meanwhile, college football coverage also kicks off early on Aug. 31 with…
Skydance Media has entered into a definitive agreement with Paramount Global to form “New Paramount,” capping off months of negotiations, bidding wars and public speculation. The potential move would have a lasting impact on Paramount’s assets, forever changing the company’s TV and streaming portfolio. It would also end the Redstone family’s three-decade ownership of Paramount,…
HBO’s House of the Dragon Season 2 marketing is fueling the fire of discourse, leaving fans questioning everything from their allegiances to their realities. In partnership with Giant Spoon, RQ and Busterwood, HBO and Max rolled out a global campaign directly involving fans for Season 2 of the Game of Thrones prequel, making them choose…
Roku and the electric racing circuit Formula E have a relationship powered by potential, and it’s accelerating rapidly. In June 2023, Roku announced its first live sports rights deal and joined Formula E as its streaming partner. Already coupled with CBS for linear broadcasts, Formula E sought a place where fans could find not only…
Roku and the electric racing circuit Formula E have a relationship powered by potential, and it’s accelerating rapidly. In June 2023, Roku announced its first live sports rights deal and joined Formula E as its streaming partner. Already coupled with CBS for linear broadcasts, Formula E sought a place where fans could find not only…
As summer rolls around again, it’s road trip season. Every vacation needs a playlist and all the better if eight-time Grammy winner Anderson .Paak curates it. For World Music Day 2024, Lexus and Amazon Music teamed with Anderson .Paak to create “Destination .Paak – The Lexus GX Remix.” Promoting the GX Luxury SUV, the launch…
ADWEEK’s Brand Genius award recognizes the most dynamic and innovative brand thinkers working today. In a business environment as competitive as it is unpredictable, brands succeed only with the guidance of true achievers who are brave enough to take chances, willing to break with convention and able to read opportunities in the market. Our Brand…
MediaVillage.org and ADWEEK, in partnership with the Out of Home Advertising Association of America (OAAA), co-hosted Julie Thompson’s Thursday Night VIP Dinner Club at the Cannes Lions Festival of Creativity earlier this month. The event, held at La Paillote de Gaston Gastounette, honored the 2024 Cannes Lions Outdoor Jury. Check out photos from the event…
Jess Lanzillo rolls deep with Dungeons & Dragons–and not just with her trusty D20 die. “I kind of backward engineered my way into D&D,” Lanzillo reveals to ADWEEK in her first interview as the new vp of franchise and product for the iconic strategy game, which celebrates its 50th anniversary this year. The Indiana-born gamer…
One year after Goodby Silverstein & Partners laid off executive creative directors David Suarez and Danny Gonzalez during a company restructuring, the pair has won the Liberty Mutual Insurance account away from GS&P for its new agency, Bandits & Friends. Liberty Mutual confirmed to ADWEEK that Bandits would be the lead partner to its internal…
CANNES, France–French telco Orange’s ad challenging gender bias in soccer and Sydney Opera House’s jubilant ode to creativity each won a Film Grand Prix at Cannes Lions. Film Lions is one of the few categories at Cannes allowed to award two Grand Prix. This year’s top winners represented a cultural moment in women’s sports marketing…
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