Now that the winter holidays are over and the dregs of the New Year’s champagne have been poured out, Americans have little choice but to turn their weary heads to this year’s presidential race. And with the electorate more ideologically divided than any time since the Vietnam era, it comes as little surprise that both…
Frank Cartagena is joining The Community as chief creative officer of its New York office, which opened three years ago. He takes over from Bobby Hershfield, who served as vice president and executive creative director of The Community’s New York office before leaving last year to join The Via Agency as chief creative officer. Cartagena…
S4 Capital’s content practice has expanded with the addition of data-driven content agency Circus Marketing. Martin Sorrell’s digital advertising and marketing services company is merging its content practice with the Mexico City-based digital agency, which also strengthens its presence in the Latin American region. Named one of Adweek’s Fastest Growing Agencies of 2019, Circus Marketing…
LAS VEGAS–Hong Kong is expected to see more travelers than any other city in the world in 2020, despite protests between democratic activists and supporters of mainland Chinese rule that have affected businesses in the international city. Peggy Fang Roe, a 16-year veteran of Marriott, has spent the last six years overseeing sales and marketing…
Former Taco Bell global chief brand officer Marisa Thalberg is moving to Lowe’s Home Improvement, the company announced today. Thalberg will take on the newly created role of chief brand and marketing officer for the hardware store, and also serve as executive vice president for the company. “Marisa brings extensive experience in building culturally resonant…
Ed Roland is currently hiring for one of the most coveted marketing positions in America, and if this recruitment is anything like the last time he advertised for the post, he expects to get 7,000 applications from all over the country. The ideal candidate will have excellent people skills and be comfortable with travel. Oh,…
LAS VEGAS–Speaking at Adweek’s Through the Looking Glass panel at CES 2020, Jen Wong, Reddit’s chief operating officer, said she’s optimistic the internet will “get better” and healthier–and Reddit will play a role in that. “[Reddit] is like the original internet that never died. … It’s this massive untapped part of digital life that’s continuing…
Nic Owen, president and partner at 72andSunny Amsterdam, has announced that he’s left the agency after a seven-year run to spend more time with his son. His departure follows two others at the MDC Partners-owned agency, which has offices in New York, Los Angeles, Amsterdam, Singapore and Sydney. Justine Armour, who’d served as executive creative…
SodaStream will be advertising in the Super Bowl for the first time since 2014, the brand confirms to Adweek. The ad, which will air just prior to the Super Bowl halftime show, is part of a larger campaign that’s being created by Goodby Silverstein & Partners. Veteran director Bryan Buckley, who has over 60 Super…
LAS VEGAS–In the first Consumer Electronics Show keynote delivered by an airline, Delta CEO Ed Bastian wasted no time getting to what the eager crowd wanted to hear about: the future of travel. The airline has already made several announcements at CES 2020 so far involving its employees, the environment and potentially game-changing technology for…
When Swedish environmental advocate Greta Thunberg first stepped onto American soil in late August after more than two weeks of travel, it wasn’t on the carpeted floor of an airport. It was on the wooden dock of a marina in Lower Manhattan. Thunberg had sailed for 15 days from the U.K., pointedly choosing to travel…
Olay is advertising in the Super Bowl again this year, the brand confirmed to Adweek. The P&G-owned skincare brand will run a 30-second spot with creative from Badger and Winters during the fourth ad break of the game. Olay is keeping most of the creative details of the spot quiet but did reveal that it…
Philanthropic brand Toms Shoes proved as vulnerable to the retail apocalypse as any legacy mall-based brand, agreeing to an out-of-court restructuring more than a week ago. Toms Shoes was saddled with a roughly $300 million loan due in 2020, according to credit rating agency Moody’s Investors Service. That debt was acquired when founder Blake Mycoskie…
Since the United Kingdom voted to leave the European Union in June 2016, the country’s relationship with the EU has been fraught–to put it mildly. British and European lawmakers have also been stuck in back-and-forth deliberations over how the two nations will move forward following the U.K.’s official European exit, which as of now is…
JetBlue’s planning to make some serious sustainability strides in 2020. The budget airline has plans to offset carbon emissions on all domestic flights by July, and will also begin using sustainable jet fuel on flights out of San Francisco International Airport sometime this year as part of a broader plan to prepare for what it…
When Ken Brook founded the blockchain ad-tech startup MetaX in early 2017, the notion of applying the decentralized ledger system behind cryptocurrency to the ills of digital advertising was still relatively novel. A prolonged rally in the price of bitcoin had brought buzz to all things blockchain, and the company received plenty of early attention….
Delta Air Lines will become the first major airline to give a keynote at the Consumer Electronics Show, but it isn’t the first travel brand to make waves at the annual tech dog-and-pony exhibition in Las Vegas. In 2017, Carnival Corporation’s CEO Arnold Donald unveiled the Ocean Medallion, a tiny, coin-like wearable device that connects…
Starting in February, U-Haul will become the first major company in the transportation and material moving industry to bar nicotine users from employment in 21 states. The new policy will impact applicants in the following states: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont,…
Since its inception in 2009, Uber has been synonymous with the sharing economy, both the good (easy access to a ride) and the bad (worker exploitation). In the past decade, Uber has grown beyond ride-sharing into food delivery with Uber Eats, cargo and shipping with Uber Freight–and in the next five years, it’s aiming for…
The evolution of influencer marketing from a little-understood fad to a legitimate business practice has spurred the emergence of a major sector in marketing–and all the cash that comes along with it. That’s particularly true in the United States, where influencer marketing was expected to be worth $6.5 billion by the end of 2019 (compared…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
