In its 96 years of existence, Warner Bros. has had a lot of different looks. But the one that movie watchers and TV fanatics are most familiar with is, of course, that shiny blue and gold shield-the one that adorns the water tower overlooking the studio’s lot in Burbank, Calif. (and, as ’90s kids will…
TikTok has featured shoppable ads for some time and now, it looks like the teen-favorite platform is bringing the option to shop in-app. Unlike the paid-for video ads from major brands, this offering could theoretically allow any TikToker to turn the platform into a one-stop shop for his or her own online store. A TikTok…
“Naming new cereal favors is a job,” and the Association of National Advertisers hopes, a cool one to Gen Z. Marketing has an image problem, at least according to the trade body–which is why it has released a campaign in hopes of convincing college grads that fruitful, exciting careers do indeed exist for those who…
TikTok recently began running ad campaigns across Google targeting people curious about Facebook’s advertising and influencer business. Using the mar-tech intelligence tool Similarweb, Adweek found five separate campaigns running across the search engine targeting users searching terms like “Facebook ad network” or “Facebook influencer ads.” When looking up those terms, marketers interested in Facebook’s platform…
Global creative agency Sid Lee has hired Cam Levin to serve in the new role of U.S. chief creative officer. Levin will oversee the agency’s New York, Seattle and Los Angeles offices. He previously served as chief creative officer at Digital Kitchen, a self-described creative experience company that is part of Kyu, a 5-year-old collective…
It’s that time of year again to break out the Christmas sweaters–or, as they’re known across the pond, jumpers. ODD London launched a holiday campaign for U.K. retailer Marks & Spencer with an enthusiastic ad honoring everyone’s favorite fuzzy festive garment. In the spot, an office is thoroughly overcome by the holiday spirit as jumper-clad…
Reebok is unifying its brand under the iconic Vector logo and “drop-R” wordmark, dumping its red Delta logo from most products in the process. While that Vector logo may look similar to the original, this updated version is a thinner, more modern version. “Under a unified banner, all of our products and experiences will tell…
PALM SPRINGS, Calif.–Before Sephora opened its doors in the U.S. in 1998, prestige beauty products were nearly always found tucked behind a glass counter at a department store, with a physical barrier between consumers and the products they wanted to try. Deborah Yeh, CMO of Sephora, said the beauty retailer’s open-sell method is reflective of…
When the Gap gave consumers an early look at its 2019 holiday campaign late last month, it was clear the direction and tone of the brand’s advertising have shifted under new CMO Alegra O’Hare. The inaugural spot–part of the new “Gift the Thought” campaign via agency Johannes Leonardo–was an unexpected tear-jerker, a misty, minute-long sojourn…
PALM SPRINGS, Calif.–What ever happened to the magic, people? As the CMO of Heineken USA, Jonnie Cahill has more data about consumers and tools for how to reach them than ever before. He’s tuned into the latest developments in programmatic advertising, and he’s steeped in media mix, awareness and impressions, just like marketers across every…
Fifteen years after joining the company, Art Peck is stepping down from his role as CEO of Gap Inc. as well as from the company’s board. Robert J. Fisher, Gap Inc.’s chairman of the board, will step into the role as interim president and CEO. Fisher is part of the founding family behind Gap Inc.,…
PALM SPRINGS, Calif.–Within 8 minutes of ordering Neosporin and Band-Aids, a consumer in Virginia had those items in hand, delivered by drone from a nearby Walgreens to his home. Your move, Amazon. It was no stunt–drone delivery is part of a pilot project the drug store chain launched this fall aimed at “redefining convenience,” said…
O’Keefe Reinhard & Paul, the Chicago-based creative agency better known as OKRP, has appointed Laura Fegley as chief creative officer. Fegley takes on a role previously held by Matt Reinhard, who founded the agency seven years ago alongside CEO Tom O’Keefe and president Nick Paul. Reinhard will now step into a growth and innovation role…
PALM SPRINGS, Calif.–Kasseem “Swizz Beatz” Dean is more than just a producer these days. He’s an artist, a collaborator and a man with a vision who’s determined to remain authentic to his roots and leave a positive legacy for artists. Dean closed Brandweek in a fireside chat with Adweek’s chief brand officer, Danny Wright. Dean…
PALM SPRINGS, Calif.–Twenty years ago, Target turned heads in the fashion realm with a then-novel idea: Approach high-end fashion designers and talk them into creating capsule collections that wouldn’t just sell exclusively on the big-box retailer’s racks, but also sell for reasonable prices. Within a few short years, the list of designers willing to suspend…
PALM SPRINGS, Calif.– At the beginning of the year, Kroger announced it was looking for its first-ever creative agency of record (AOR) to help unify messaging across its core nameplate and the several brands it owns across the country. In July, the nation’s second-largest retailer, with more than $120 billion in sales, revealed that it…
We all know online video works. Content is king. Customers use video throughout the entire journey. Online video drives the early stages of the purchase journey, with a 24% lift in ad recall and a 9% lift in purchase intent. But a new study from Google and the 4A’s found key performance metrics were high…
A kid plays on a swing, contemplating his afternoon snack. His co-star, an animated character in Nutter Butter’s 1973 television commercial, is the spitting image of Willy Wonka, the beloved Gene Wilder version, though some viewers have noticed touches of Uncle Sam. With an earworm jingle and a breezy backdrop, the spot serves a memorable…
As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this transformation. Kelly Abcarian, gm, Nielsen Advanced Video Advertising Group;…
On the morning of Nov. 3, Columbia Sportswear lost its pioneering maverick of a mother, the tough and sharp-witted chairwoman Gert Boyle. She was 95. The first woman inducted into the Sporting Goods Association’s Industry Hall of Fame in 2003, Boyle was affectionately known as the “First Lady of Oregon” and widely revered as a…
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