DoorDash Is Making Playlists and Virtual Backgrounds to Recreate the Restaurant Experience

Due to the ongoing coronavirus pandemic, the country’s most beloved restaurant chains, like Buffalo Wild Wings, Outback Steakhouse and Panera Bread, among others, have been forced to close their dining rooms, with restaurants restricted to only takeout or delivery orders. But DoorDash–one of the companies facilitating many of these restaurant deliveries–has rolled out some new…

Baby Nut Returns; Popeyes Slings NOLA Strong Swag for Covid-19 Relief: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. He’s Back! Baby Nut Returns to Social Media After a…

For This DTC Leather Brand, Unique Personalization Options Are a Substitute for a Logo

For luxury leather goods brands, a logo is essentially a “calling card.” For Louis Vuitton, it’s the interlocking L and V. Coach is synonymous with the horse and buggy. When Celine removed the accent from atop the first E, brand loyalists were so outraged it sent social media into a frenzy. But Leatherology, a direct-to-consumer…

This Lovable Cowboy Selling Ramen Is the Ad Star 2020 Needed

This is not a spaghetti Western, it’s a “noodle Western,” starring one famished cowboy straight off the open range after a day filled with ropin’, ridin’ and rustlin’. And what he wants for dinner is … ramen? Welcome to the first long-form ad for San Francisco-based startup Ramen Hero, which promises “the best ramen west…

Art Director Designs Flooded Font to Call Attention to Climate Change

As the coronavirus pandemic absorbs most of the news cycle, one German creative is hoping to make climate change a bigger part of that conversation with a clever font concept. Yi?it Karag?z, a senior art director at agency Scholz & Friends in Hamburg, released a free downloadable font this week called Garamond Warming, a twist…

Why Supply-Chain Snags Might Make Hand Sanitizers Even Harder to Find

As any entrepreneur will tell you, the success of a new brand has a lot to do with timing. And Brian Bushell’s timing could hardly have been better. For well over a year, Bushell had been planning to add a grapefruit-scented hand sanitizer to By Humankind, his boutique line of personal-care products that launched in…

10 Creative Ads Made in Quarantine; BBDO Lays Off CCO Greg Hahn: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 10 Ways Brands Are Getting Creative With Their Ads as…

6 Stellar Campaigns That Will Define the Greg Hahn Era of BBDO New York

When it comes to iconic U.S. creative leaders, they don’t get much bigger than Greg Hahn. In person, there’s no missing him, with his unkempt hair, lanky gait and penchant for philosophical introspection. But the body of his work is even more recognizable, with Hahn having been a driving force behind some of the ad…

The Real Downton Abbey Is Hosting Virtual Events—With Cocktails

The ongoing coronavirus pandemic has meant that many more doors have closed than opened. But that isn’t the case at Highclere Castle, also known as the aristocratic home that served as the set for the hit PBS series Downton Abbey. Although Highclere, home of the Earl and Countess of Carnarvon, is closed to in-person visitors,…

Forget Toilet Paper—the Really Distressing Shortage Is Frozen Pizza

If you were to take a spin down Argonne Drive in Woodridge, Ill., just south of the I-55 interchange, you’d pass the plant belonging to Home Run Inn Pizza. And if you were to take that drive one night this week, you might notice something unusual about the place. While most every business in this…

Fear, Then Calm Were Top-Performing Emotions in Social Ads for First Stretch of Lockdown

Social media users cycled through various stages of acceptance as quarantine realities started to set in last month, or at least that seems to be one takeaway from a new VidMob report that tracks the performance of various creative elements in social ads throughout lockdown measures taken to fight the COVID-19 pandemic. The analytics firm…

Lively’s Founder on What Victoria’s Secret Does Right and How the DTC Brand’s Approach Differs

Before launching Lively, a direct-to-consumer lingerie brand, founder and CEO Michelle Cordeiro Grant spent years learning the ins and outs of the business at now-troubled lingerie behemoth Victoria’s Secret. Cordeiro Grant worked as a director of merchandising at Victoria’s Secret for just over four years, joining the company in October 2008 and leaving in December…

Adweek’s Media All Stars; The Best Social Distancing PSA Yet: Monday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek’s Media All-Stars: 18 Execs Masterfully Mingling Data and Instinct…

Microsoft Offers 12 Weeks Paid Leave to Employees With Children

Microsoft said it will offer 12 weeks paid leave to employees with children while schools remain closed due to the COVID-19 pandemic. Microsoft evp Kurt DelBene sent employees an email about the new initiative on April 6. The memo specifies that parents can take this leave on a “continuous, reduced or intermittent basis,” meaning they…

As the World Prepares for a Very Different Easter, Brands Change Creative and Brace for Impact

For the first time since 1952, there will be no Easter egg roll at the White House. In the U.K., the nation’s annual Cadbury-sponsored Easter egg hunts are no longer happening, and the company is looking to donate its unhidden, unfound chocolate eggs to charity. The Vatican is closed. So are churches for the most…

How I Keep My Balance: Facebook’s Carolyn Everson

Carolyn Everson, Facebook’s vice president of global marketing solutions, has her hands full. And not just because she’s overseeing the social network’s advertising division in the midst of the coronavirus lockdown–she has eight people in her New Jersey home. Plus six dogs. “It’s crazy,” she said during a recent interview over Zoom, as she bounced…

Multiple Ad-Tech Companies Suffer Layoffs as Unemployment Spikes

Nearly 17 million Americans have filed for unemployment over the last three weeks as the coronavirus continues to cripple the economy, and there seems to be no end in sight for the impact the virus is having on the ad-tech industry. Ad tech has already been under pressure as dwindling investment and seismic changes to…

BET Launches Fundraiser to Help Communities of Color Through the Pandemic

As data slowly reveals that black and Latino communities have been the hardest hit by COVID-19 deaths in many U.S. cities, Black Entertainment Television (BET) is stepping up to help. The Viacom subsidiary announced Wednesday that it is launching a new partnership with United Way to raise money for African American communities impacted by the…

Cooking Websites See a Traffic Boost as People Are Urged to Stay Home

With so many people in their homes around the clock and a large percentage of restaurants shuttered for now, many people are finding themselves needing to cook their own dinners–maybe for the first time in a while, or the first time ever. So they’re turning to experts like New York Times food columnist Alison Roman….

This Online Tool Lets You Generate Your Own AI Art

A number of breakthroughs in the past few years have given artificial intelligence newfound creative abilities, with implications ranging from an internet underbelly of deepfakes to a burgeoning AI-generated art scene. But because of the complexity of the neural networks involved and the sometimes-arduous coding and training process, such capabilities can also be hard for…