When it comes to the future of entertainment, brands are everything–Hollywood’s just Ken. Greta Gerwig’s Mattel-derived 2023 blockbuster proved that millions of people would spend billions of dollars to live in a Barbie world for two hours. And as far as Oscar-winning manager-producer Michael Sugar is concerned, that movie is just the tip of the…
A hearing has been set for a restraining order KFOR is seeking against Oklahoma State Department of Education Superintendent Ryan Walters and OSDE Press Secretary Dan Isett. The Oklahoma City NBC affiliate claims the Oklahoma State Department of Education, specifically Walters and Isett, are saying the 75-year broadcast station is not a legitimate news organization….
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 218 | CNN: 103 | MSNBC: 126Prime: FNC: 269 | CNN: 106 | MSNBC: 195 FNC: CNN: MSNBC: 4PM Your World:164 Tapper:122 Deadline WH:136 5PM Five:299 Tapper:137 Deadline WH:– 6PM Baier:214 Blitzer:140 Melber:172 7PM Ingraham:222 Burnett:159 Reid:167 8PM Watters:273 Cooper:123 Maddow:185 9PM Hannity:230 The Source:109 From Russia:200…
A new AARP study found that there has been a positive shift over the past five years in how adults over 50 are portrayed online. Overall, negative sentiment in online media and marketing images dropped 28% from 2018 to only 10% in 2023. According to the research, the 50 and older population is perceived as…
To fans’ dismay, Firehouse Subs shut down its hot sauce bars when the Covid-19 pandemic hit the U.S. in March 2020. Now the sandwich chain is celebrating the triumphant return of its hot sauce bars with a humorous campaign in which heat lovers expect to find the condiment everywhere. The protagonists in the ads, by…
Jonathan Novack is joining Houston CW affiliate KIAH as chief meteorologist. Novack comes from Los Angeles Fox-owned station KTTV. The move was first reported by Houston media blogger Mike McGuff. This is a return to Houston for Novack, who worked at NBC station KPRC from 2007 to 2010 before leaving to appear on The Bachelorette…
Top marketers at Tinder and Hinge will be sharing their insights at Brandweek from Sept. 23-26 in Phoenix, AZ. Follow along here. Dating apps are giving the TikTok generation the ick — and that sentiment shows in declining use. A 2023 Axios / Generation Lab survey revealed that 79% of college and graduate students in…
During London Fashion Week, the brand Chopova Lowena revealed its Chuckaboo spring/summer 2025 line, which includes frilly dresses, colorful leggings – and a handbag designed to hold a jar of Hellmann’s mayonnaise. Agency Ogilvy UK collaborated with the designer to create the Margaret bag, named for Hellmann’s cofounder Margaret Hellmann. Inspired by Chopova Lowena’s popular…
WWL anchor Eric Paulsen said he is taking time off after a recent cancer diagnosis. Paulsen has worked at the New Orleans CBS affiliate for 47 years, making him the longest-tenured anchor in the region and one of the longest-serving in the country. “To my colleagues at Channel 4 and our viewers, I will be…
Ikea understands the value of both creative advertising and a good night’s sleep. The brand combined the two aims in a novel campaign by Swedish agency Akestam Holst NoA. Earlier this year, the retailer held an open call for “sleepfluencers” who could apply to receive free roller blinds to darken their bedrooms while they dozed….
Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore the allure of quick fixes and seek out a healthier fitness plan. Created by Amsterdam-based agency We Are Pi, the film opens ominously with a tower of TVs showing an infomercial for an…
WDTN anchor John Seibel has signed off of the Dayton, Ohio NBC affiliate after 10 years. Seibel choked up when saying his on-air farewell with his co-anchors. “I swore I wouldn’t cry. I shouldn’t have sworn,” he said on social media. “Thank you, Miami Valley!” Seibel started working at WDTN in 2014. He worked at…
Dayanna Monroy has joined Telemundo 48 (KSTS) in San Jose, California. Monroy will co-anchor Noticiero Telemundo 48 alongside Miryam Villarreal and Cesar Bayona. She is set to join the station on Wednesday, September 25. “We are excited to welcome Dayanna to the Telemundo 48 family,” said Stacy Owen, president and general manager of Telemundo 48…
Thanks to the new Emmys ratings, ABC was the big winner on Sunday night. According to Nielsen numbers, the 76th Emmys on ABC scored its highest ratings in three years. The latest iteration of the awards show, hosted by father-and-son duo Eugene Levy and Dan Levy, reached 6.87 million average viewers, up 54% from the…
TikTok faces the looming possibility of a U.S. ban as its legal team appeared in court Monday to challenge a potential nationwide prohibition. This hearing is the latest development in a high-stakes standoff between the social media giant and the U.S. government over national security and data privacy concerns. On Monday, the U.S. and TikTok…
Apple enlisted Emmy- and Golden Globe-nominated actress Bella Ramsey in a trio of ads that position its new artificial intelligence (AI) tools as a way to avoid awkward situations. The spots, created by agency TBWAMedia Arts Lab, promote Apple Intelligence, an AI platform available on the new iPhone 16 and iPhone 16 Pro, which Apple…
The 76th Emmys on Sunday solidified just how much the industry is changing. It’s been nine months since the last iteration of the awards ceremony, which was delayed due to last year’s Hollywood strikes. Things are somewhat getting back to “normal” in Tinseltown–whatever that means in the new TV and streaming landscape, which includes streamers…
When it comes to the Emmys, Ebon Moss-Bachrach has his priorities straight–or rather, he has them on the rocks. At Sunday night’s 76th Emmys on ABC, Moss-Bachrach, who earlier won an Emmy for Supporting Actor in a Comedy Series, prepared to present the award for Outstanding Writing in a Limited Series by hanging out at…
Happy Friday to all who celebrate. In this week’s edition of stories we didn’t write up for one reason or another, we see that a Detroit station owner is selling everything and the crew of a Florida station were on a plane when it was hit by another on an Atlanta runway. Let’s make the…
Kristen Wiig dons a lot of disguises in a bid to become the spokesperson for Dunkin’s new drink, but she faces some serious competition. The comedian stars in the latest Dunkin’ spot from Ben Affleck and Matt Damon’s production company, Artists Equity, which promotes the chain’s new fall beverage, the Dunkalatte. The film shows the…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
