Earlier this month, TurboTax commissioned Talker Research to get some data on how much Gen Z Americans know about income tax filing. The upshot: They don’t know much. Nearly 1 in 5 (17%) of the youngsters thought that they could deduct pretty much anything as a business expense; 13% were sure that they didn’t have…
Harrison Ford rarely stars in commercials, so when he decides to work with a brand, he has thoughts. And demands. He’ll take a castle, for starters, to sign on as a spokesman for Scottish whiskey Glenmorangie, the Indiana Jones icon says during a phone call with his beleaguered agent. “And I’m not doing all that…
Coffee Mate is launching its first Super Bowl ad, and it’s tapped a musical icon that’s sure to impress you… much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand’s “Foam Diva” commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news…
A horse walks into a bar. No, he literally does in Budweiser’s Super Bowl 59 ad. After its Big Game teaser revealed the brand’s full-length campaign would feature its smallest Super Bowl star in over a decade, Budweiser unveiled “First Delivery” on Monday, a 90-second spot starring a baby Clydesdale horse. Budweiser’s leading man is…
A horse walks into a bar. No, he literally does in Budweiser’s Super Bowl 59 ad. After its Big Game teaser revealed the brand’s full-length campaign would feature its smallest Super Bowl star in over a decade, Budweiser unveiled “First Delivery” on Monday, a 90-second spot starring a baby Clydesdale horse. Budweiser’s leading man is…
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it’s bringing live, shoppable ads to Sunday’s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront,…
Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech. That’s according to a comedic 30-second teaser from NerdWallet for its first Super Bowl commercial. The video, launching today during the NFL Conference Championship games, plays fast and loose with the…
Musician Post Malone and comedian Shane Gillis have been caught on someone’s doorbell cam with a case of Bud Light in tow. At least, that’s the story behind the brand’s sneak peek of its Super Bowl 59 ad. The 15-second teaser video “Knock, Knock… It’s SBLIX,” doesn’t give too much away–beyond the fact the pair…
Influencer marketing platform ShopMy has raised $77.5 million in a Series B funding round. ShopMy connects creators with brands to facilitate affiliate marketing partnerships. Creators use ShopMy’s links to share products with their followers, and earn commission when they purchase trough those links. Its technology automates the process of sending free products to creators in…
Progressive Insurance will not return to the Super Bowl this year, ADWEEK has learned. A spokesperson for the insurance giant confirmed it will be skipping this year’s Big Game, stating that it has no plans to advertise. Progressive aired its first Super Bowl ad in 2024, during the overtime match between the Kansas City Chiefs…
It’s time once again for the world of advertising, marketing, tech, and publishers to be upfront. Yes, there’s no escape: The 2025 TV upfront season is upon us–or at least upfront announcements are. Though we’re still early in the year, companies are already locking in their upfront and NewFronts dates for 2025. Among the early…
The numbers 18.91 million — Netflix’s number of paid net subscriber additions in Q4. 302 million — The streamer’s total subscribers to end the year, up from 282.72 in Q3. 16% — The company’s reported year-over-year revenue increase. $43.5 billion to $44.5 billion — The company’s forecast for 2025 revenue. $7.99 — Netflix’s new ad…
The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center at the Consumer Electronics Show earlier this month, seeing the latest tech and trends affecting the TV ad industry. To…
It’s been a busy few days in U.S. politics, from Donald Trump’s tech-CEO-studded presidential inauguration, the declaration of a “border emergency,” and the revoking of federal DEI guidelines. Amidst all this, America’s 47th POTUS found time to sign an executive order instructing the attorney general’s office to delay by 75 days enforcing a Supreme Court…
Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world went into lockdown amidst the Covid-19 pandemic, the platform saw its audience skyrocket. And those incoming viewers proved particularly hungry for news–a…
On Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For creators like Gigi Robinson, TikTok’s silence on how to prepare for a ban has left them feeling uninformed. Robinson said…
Longtime GroupM executive Matt Sweeney has stepped down from his role, ADWEEK has learned. Sweeney has been with GroupM since 2014, when he joined the company as senior vice president of client engagement at programmatic trading desk Xaxis. Over his decadelong tenure with the group, he succeeded to CEO of Xaxis and then to chief…
The NFL is adding Bleacher Report to its team this offseason with a multiyear deal that hopes to turn the Warner Bros. Discovery digital platform’s audience and content, as well as the league’s highlights and sponsors, into a dynasty. The partnership, which began on NFL Wild Card weekend, gives Bleacher Report and House of Highlights…
Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director of media Kristie Lee. The group has roughly 15 people and works with brands including Duolingo,…
Snap is reminding creators that its app is a central place to build a community in a new ad campaign. The company’s campaign comes as rival TikTok faces a potential ban in the U.S. this week. The Supreme Court is set to rule on a looming ban that would wipe the app from the U.S….
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
