The Mouse House is expanding, with Disney combining its Hulu + Live TV business with Fubo, but the streaming TV deal may be about way more than settling a legal battle over Venu Sports. Today, Disney announced its deal to combine its Hulu + Live TV business with Fubo, creating a combined virtual multichannel video…
The 82nd annual Golden Globes ratings are in, and they’re Wickedly good. According to VideoAmp data, Sunday’s Golden Globes, which went up against NBC’s Sunday Night Football matchup of the Minnesota Vikings and the Detroit Lions, averaged 10.1 million viewers, which was on par with final numbers from 2024. The show’s live-streaming audience was up…
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and…
The judge overseeing the case against Patrick Egan, the man accused of a racially tinged assault against a Colorado Springs reporter, said Egan proposes “a significant community safety risk.” She refused to lower Egan’s bail and expressed concern about Egan’s willingness and ability to appear in court. Egan is accused of assaulting KKCO/KJCT reporter Ja’Ronn…
WTVG in Toledo, Ohio is making changes to its anchor lineup for the New Year. Starting Monday, longtime morning anchor Sashem Brey will be joining Lee Conklin at the anchor desk for the ABC affiliate’s 5:00 and 6:00 p.m. newscasts. Claire Mitchell will join James Starks for Action News Good Morning on the weekdays. Alexandria…
A TikTok ban appears imminent, and members of TikTok’s thriving communities, like #BookTok, #PerfumeTok, and #MovieTok, will need to find new platforms to connect. BookTok is not just a thriving community, but a space where people can build careers. For example, Eli Rallo is a published author who gained popularity on TikTok along with creator…
Bill Belichick and Tom Brady are reuniting for a Super Bowl, and Michael Strahan’s presence won’t spoil it, for once. Strahan’s SMAC Entertainment is teaming up with Fox Sports Films, BZ Entertainment and NFL Films on a pre-Super Bowl special, “The Madden Cruiser: A Bayou Adventure With Bill Belichick.” Airing at 12pm ET ahead of…
Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands’ Initiative has won Volvo’s global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief…
Veteran Buffalo anchor Don Postles is retiring at the end of the month. He’s anchored at the Buffalo, N.Y. CBS affiliate WIVB for 32 years. “We wish him and his family all the best, and a long and healthy retirement,” said general manager Joe Abouzeid. Postles started working at the station in 1993. Congressman Tim…
The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed facing an uncertain future. The divestiture specifically casts a spotlight on HuffPost–the last acquired asset…
Scoops Ahoy’s “U.S.S. Butterscotch” flavor chills in a Walmart freezer. Puma’s website sells Squid Game uniforms. In New York City, Queen Charlotte leads a grand regency ball. No, you haven’t entered the Upside Down: Netflix’s IPs are everywhere–and it’s not a happy coincidence. The streamer is gearing up to give Disney and Universal a run…
NBCUniversal is continuing to bolster its ads team. Today, NBCU announced that former Roku executive Kristina Shepard will join its advertising and partnerships team as executive vice president of streaming and performance sales and partnerships. Shepard will join the company next month, having oversight of all programmatic, digital, and performance sales while reporting to Alison…
David Ushery will co-anchor WNBC News 4 New York at 6 starting on Monday, December 16. He takes over for Chuck Scarborough, who will retire from the New York NBC-owned station on December 12. Scarborough held the role as evening anchor for more than 50 years. Ushery will continue in his current role as co-anchor…
Omnicom CEO John Wren and Interpublic Group (IPG) CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced on Monday Dec. 9. It’s been more than ten years since the derailed merger between Omnicom with Publicis Groupe and this time, Wren made sure there was agreement between…
This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. And by subverting stereotypes, brand leaders can also change how our culture views old age, AARP chief brand officer Barbara Shipley told a New York audience this month. At a “Brand Genius”…
Tuesday, Nov. 26 Even during the slow Thanksgiving holiday period, Fox News’ The Five continues to be appointment television. The show hovered above the four million mark in total viewers, and was the network’s second most-watched show in Adults 25-54 demo. MSNBC’s most-watched program in total viewers was Deadline: White House with Nicolle Wallace, while…
President-elect Trump’s pick to lead the Federal Communications Commission, Brendan Carr, spoke with David Faber and Melissa Lee on CNBC’s Squawk on the Street last week to discuss his plans for the commission, which include some issues that touch local television. Carr is said to have written a chapter about the FCC in Project 2025,…
Omincom is in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and marketing services firm in the world. On Sunday (Dec. 8), The Wall Street Journal broke news of the deal and reported that a transaction could be announced as early as this week. Terms of the…
In only its second year hosting the NFL Black Friday game, Amazon has had no problem staying on offense and moving forward. Drawing 13.51 million viewers to see the Kansas City Chiefs eke out a 19-17 win over the Las Vegas Raiders–and increasing its audience 41% from the roughly 9 million who watched the New…
The ongoing threat of a TikTok ban just got more serious. Today (Dec. 5), a U.S. federal appeals court upheld a law that requires TikTok’s owner, Chinese tech firm ByteDance, to divest itself of the app in the United States by early next year, or face a ban. Unless the Supreme Court intervenes, the decision…
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