Key Insight: The clean beauty brand is seeing skyrocketing scales aligning with increased consumer interest in sustainable products. Clean beauty brand Versed Skincare, which debuted exclusively in Target stores before embracing a DTC model, is launching a new Backup Plan acne control body mist with the help of three female athletes: WNBA’s L.A. Sparks power…
Brooks Brothers, which filed for Chapter 11 on July 8, has zeroed in on a buyer and will seek court approval of its sale to stalking horse bidder Sparc Group at an Aug. 14 court hearing, the apparel retailer said Tuesday. The acquirer, which is controlled by brand management firm Authentic Brands Group and real…
Egerton, Eliot, Fleming and Sand may have all been the “men” behind some of the most widely celebrated works in the Western literary canon, but not a single George authored these texts. In fact, the writers of Keynotes, Middlemarch, The Head of Medusa and Indiana were all women who chose to adopt pseudonyms during a…
Beauty is one of the most popular categories on Pinterest, and the app is giving users more and more reasons to flock to it to try and buy products. The augmented reality Try On feature, added in January, allows users to see what a shade of makeup would look like on them in real-time. And…
Andre Gray, a creative leader in Amsterdam with TBWANeboko, is leaving his post to join San Francisco agency Eleven as executive creative director. Gray, who served as global creative director at TBWANeboko for Adidas and Gatorade, rose to the top after a nine-month search, according to the agency. “As the agency continues to expand into…
Amid the novel coronavirus pandemic, the New York retail landscape isn’t seeing many new store openings. But thanks to Sour Patch Kids, there’s a new business on the block. The block in question is at Bond Street and Broadway, where candy brand Sour Patch Kids is opening its first-ever store to celebrate its 35-year anniversary….
As we’re all well aware, 2020 has been something like 21 years long so far. To ease our collective fatigue, Dunkin’ is taking pity on us by bringing America’s favorite fall flavor back early this year. Next week, on Aug. 19, everything pumpkin spice (plus some other new fall treats, including an autumnal twist on…
Before they were given more than $25 billion in March, airline executives warned Congress that if it didn’t act quickly, the industry would see unprecedented layoffs as travel restrictions sent demand plummeting. “Time is running out,” they wrote roughly 10 days after the NBA suspended its season and more than 1,000 Americans tested positive for…
Adweek Radio is back with a new episode about space: how we share space in this time of social distancing and what kind of space will be there after the pandemic. This week we’re talking with Shaunah Margaret and Ash Ramirez, the co-founders of Women Who Create, about creating a space for women of color…
Tory and Michael Waxman are the kind of professional power couple that you might read about in The New York Times and be suitably envious of. She is a successful veterinarian with degrees from Cornell and University of Pennsylvania. He is a Yale-bred software engineer whose enterprises include Grouper, the dating app funded by Y…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Airbnb Is Renting Out Blockbuster’s Last Location for a Heavy…
In 2014, Japanese automobile gargantuan Subaru relied on special effects and bizarre super-sized monsters from popular manga series Attack on Titan to advertise the company’s compact crossover five-door SUV, the Forester. Six years later, the automaker didn’t need to rely on fiction to showcase the Forester’s hardiness in the face of extreme situations. Instead, it…
There’s a new gadget that can correct your vision problems in the comfort of your own home, for a fraction of the cost of laser surgery at a specialist’s office. Same for those pesky broken bones and crooked teeth, with a remedy-in-a-box delivered right to your door. Wanna try them out? In a series of…
As a thank you to its community for supporting the store throughout the pandemic, Blockbuster’s last location is offering up its space on Sept. 18, 19 and 20 to four friends for just $4 per night. The booking is available on Airbnb, and the night will be complete with an unlimited movie marathon in a…
Key Insights: Ecommerce is way up, and it’s creating more loyal consumers than brick-and-mortar sales. Targeted mobile advertising tailored to specific audiences is proving most effective. From Covid-19 to the resurgent Black Lives Matter movement and concerns regarding sustainability, 2020 has brought big changes for businesses and their customers. These events have propelled a shift…
In a bid to compete with retail giants like Amazon and Walmart, Kroger Ship, the brand’s home delivery arm, is launching an ecommerce site open to third-party sellers. The grocer is teaming up with marketplace platform Mirakl to offer a ship-to-home assortment of products beginning this fall. Kroger Ship launched a digital storefront in 2018,…
Adobe is releasing its first marketing analytics app this week, with an interface geared toward executives who want top-line numbers across a variety of channels in a mobile format. The app, called Adobe Analytics dashboards, is designed to present data and analysis gleaned from the software giant’s marketing suite, Adobe Experience Cloud, in an easily…
If the last six months has felt like 21 years for you, well, you’re not alone. Today, Baby Nut–the reincarnated version of snack brand Planters’ iconic mascot–is celebrating his 21st birthday. That milestone comes just over six months after his rebirth, which occurred during a Super Bowl spot earlier this year. After Mr. Peanut, then…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in…
Fifty-seven years ago, car rental brand Avis began telling the public “We try harder.” And while that famous slogan is still in place, a suitable pandemic-era addendum might be: “And we spray harder, too.” Last week Avis Budget Group, the industry’s third largest player, announced the Avis Safety Pledge, a promise to its customers that…
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