As New York City lost its industrial base after World War II and entered its painful decline, locals said goodbye to one great brand after another. Brillo soap pads left for Ohio in 1955. Squibb pharmaceuticals packed up a year later, as did Eberhard Faber, makers of the famous Mongol no. 2 pencil. In 1957,…
The Department of Justice’s antitrust lawsuit against Google is still in the pipeline, but a new development in its scope may lead the ubiquitous search engine’s dominant ad stack offering to escape censure. For now. The impending complaint will focus on Google’s dominance of internet search (and, by extension, the online advertising marketing), according to…
Today, Procter & Gamble chief brand officer Marc Pritchard is challenging the status quo of the annual TV Upfronts system, a $21 billion marketplace that itself is undergoing a transformation. P&G, he said, will work outside of the system whenever possible, and negotiate directly with the networks. At the ANA Media & Measurement Conference, held…
Instagram is doubling the fun that people can have with its Reels TikTok clone feature, doubling the maximum length of videos to 30 seconds from 15. The Facebook-owned photo- and video-sharing network said people creating Reels can extend the timer to 10 seconds. They can also trim and delete any clip, smoothing the editing process….
With the release of a new short film featuring former NBA star Dwyane Wade, Budweiser is launching an initiative to increase diversity in brewing–an industry where only 0.6% of brewers are Black. The brand has committed $1 million to a new scholarship fund named after the first Black female brewmaster at Budweiser’s flagship St. Louis…
Google is bolstering its local ad products as both small to mid-size businesses (SMBs) and the search giant’s own advertising revenue have been hit by the economic ravages of the Covid-19 pandemic. Restaurants that want to highlight their modified services can now include that information in their local ad campaigns across Google’s properties. Retailers will…
For those fortunate enough to be able to work from home, this is (more or less) the 29th week of doing it. And over that time, retail watchers have told us, the sales of all sorts of items have shot through the roof. First, it was essentials like hand sanitizer and toilet paper. Then we…
The Global Alliance for Responsible Media revealed early Wednesday morning that Facebook, Twitter and YouTube agreed to adopt a common set of definitions covering hate speech and other harmful content, as well as to work together in monitoring industry efforts. GARM is a cross-industry initiative founded and led by the World Federation of Advertisers and…
Following its first cancellation in 34 years in March due to the novel coronavirus pandemic, South by Southwest today launched the online portion of its 2021 programming, with details on the physical event to come. The annual conglomeration of festivals, which includes programming related to tech, branding, music, film, education and more, draws nearly 400,000…
Dunkin’ doesn’t care what your calendar says: Sept. 29 is officially National Dunkin’ Day, not National Coffee Day. The chain is giving out a free medium hot or iced coffee with any purchase–except Nitro cold brew and cold brew–at participating Dunkin’ shops nationwide. The promotion is not available on delivery platforms or on the mobile…
At first glance, the World Wildlife Fund’s latest campaign looks like a Pixar trailer–which is exactly the point. The nonprofit recently collaborated with creative agency Arnold Worldwide to create Lin, an excitable animated pangolin with a lisp. In a 60-second video, Lin makes the case for why he should star in a movie and become…
Facebook Gaming is teaming up with Universal Music Group on the NBA2K21 Bragging Rights Tournament, which will be livestreamed exclusively on Facebook Gaming Tuesday at 1 p.m. PT/4 p.m. ET. The tournament will feature UMG artists including Bas, Blocboy JB, J.I the Prince of N.Y. and Tainy, as well as Facebook Gaming creators including iPodKingCarter,…
Amid the clutter of news, advertising and communication about the upcoming election, there is one crucial step that isn’t necessarily being explicitly addressed: One must be registered to vote in the first place. Sure, it’s nice to talk about voting, but without taking care of that piece of business, the messages are rendered moot. Down…
YouTube provided an update on steps it is taking to prevent viewers under 18 from seeing inappropriate content. The Google-owned video site said n a blog post Tuesday that it already encourages users and creators to age-restrict their own content when appropriate, and its trust and safety team applies age restrictions while reviewing content for…
To help us all lean into childhood nostalgia–that sweet, sweet respite from the ever-worsening reality we call 2020–General Mills is releasing four classic breakfast cereals with their classic recipes from the ’80s, though the cereal maker declined to explain exactly which ingredients had changed. Cocoa Puffs, Cookie Crisp, Golden Grahams and Trix are back the…
On the same day TikTok released its Global Transparency Report for the first half of 2020, interim head Vanessa Pappas sent a letter to the heads of nine other social and content platforms proposing a memorandum of understanding, under which they would warn one another of violent, graphic content that appeared on their own platforms….
It’s estimated that roughly one-third of New York City’s small businesses may never reopen, according to data from the Partnership for New York City. One such business is Coogan’s, a beloved 35-year-old Irish pub in Manhattan’s Washington Heights known for its eclectic clientele. Coogan’s owners officially closed its doors in April, just weeks after the…
Days after its $9 million fundraiser led by Unilever Ventures and 14W, Mira Beauty, a community-driven site for makeup and skincare reviews and purchasing, has announced the appointment of a new CPO, Arundhati Sampath, and its first CMO, Benjamin Lord. “Mira Beauty is the digital truth serum beauty needed,” Lord said in a statement. “It…
Some may say the quirky tagline is dead, but history shows us that when done well, it can become a magical thing that seeps into culture. The best recent example was the phenomenon that was Wieden+Kennedy’s “Dilly Dilly” for Bud Light. Hoping to put their own spin in an attempt to enter the lexicon, Mother…
With travel demand still well below prepandemic levels, the airline industry has requested a second round of federal bailout funds. Should legislative aid fail to materialize, American, United and Alaska airlines are planning massive layoffs beginning Oct. 1–but their marketing and advertising departments won’t be affected. After being given nearly $25 billion in April as…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
