Hasta La Creative!

The third-party cookie doomsday clock is now at 15 months, and the ad-tech industry is still at loggerheads over finding a viable replacement for the backbone of web advertising. Many of these discussions happen on a call every Tuesday within the World Wide Web Consortium’s (W3C) web advertising business group. The most recent call left…

In 2016, the Association of National Advertisers (ANA) launched its SeeHer initiative to create a more accurate portrayal of women in the media. At its launch, the ANA provided agencies, marketers and media shops with toolkits to score their creative to ensure there was no unconscious bias in ads. The original goal was to increase…

Pakistan’s telecommunications regulator ordered providers to block the popular social media app TikTok on Friday due to the company’s inability to remove “immoral” and “indecent” content. In a statement, the Pakistan Telecommunication Authority (PTA) said it gave TikTok “considerable time to respond and comply” with its instructions to moderate “unlawful online content” but said the…

You know them from their commercials. Tiny, naughty-but-nice anthropomorphic candies cause problems for people, such as dropping a dumbbell on a poor guy’s foot in the gym or blasting air horns when a young girl returns home past curfew. But then they offer some sort of endearing solution that approaches redemption. Whether they are friend…

As the global aviation industry begins to take flight again, U.S. airlines are starting to get creative about keeping their most valuable flyers: business travelers. U.S. airlines, on average, are looking to replace roughly 86.5% of their revenue from 2019. United Airlines’ revenue is down 85% so far this year. Now, United, the nation’s third-largest…

Indian IT consulting giant Infosys has announced today that it will acquire digital services and consulting agency Blue Acorn iCi. According to Infosys, the addition of the Platinum Adobe Solution partner’s digital customer experience, strategy, commerce, design, engineering and analytics expertise will strengthen the company’s overall end-to-end client experience services. Blue Acorn iCi has over…

Since its launch in 2009, fashion resale platform ThredUp was focused on breaking down the stigmas associated with thrifting and sustainable fashion, operating with a mission of making secondhand clothing chic and trustworthy. A decade later, and ThredUp found itself wondering where to go next with the brand. Used clothing is not only a widely…

Key Insights: Several structural changes built new processes and behaviors. Change and culture helps the agency show up differently in pitches and with clients. Much has been discussed and covered about the rapid change of agency models. The pandemic certainly accelerated some uncomfortable decisions, but most shops, big and small, were well on their way…

With the CDC recommending family-only pumpkin carving and virtual costume contests in lieu of traditional trick-or-treating because of the coronavirus pandemic, it’s clear that this Halloween will be a holiday like no other–scary, perhaps, for all the wrong reasons. And while candy sales have been healthy, only 66% of Americans say they will go door-to-door…

Consumers have known for the last decade or so that using social media is habit-forming and addictive. It’s designed so audiences keep scrolling, which is especially common in a year rife with seemingly endless breaking news. Now, financial technology brands want in on these internal mechanics and product designs to make the simple act of…