Hasta La Creative!

As summer returns to the U.K., so too will one of America’s biggest fast food chains. Wendy’s–the one with the logo featuring a red-headed girl in pigtails and a blue dress–which re-enters the market after shuttering its stores in Britain more than 20 years ago. The world’s third-largest burger chain (and now second-largest in the…

Everyone is dusting off their resumes. As the economy and marketing budgets begin to return amid loosening Covid restrictions, the frenzy to hire talent is booming as shops restructure their rosters to adapt. And you may be surprised where a lot of that talent is going. Although this hiring bonanza impacts traditional holding companies and…

The pandemic changed consumer behavior, sending people online and into the ecommerce world. To address this massive shift that was already in the making, Horizon Media company Night Market has announced the second year of its advertising upfront dedicated to online shopping, eCommFronts. Night Market will host “eCommFronts 2021: Winning the Digital Aisle” June 22-23,…

Burger King (BK) has released a poster campaign to remind customers in Brazil what it was like waiting for orders in pre-pandemic times instead of using its Drive-Thrus wherever possible. The “prank” campaign features the question “Feeling Uncomfortable?” over four separate images of crowded BK restaurants around the world with long lines or crowds, playing…

To celebrate the re-opening of cultural venues across France, children’s modeling clay brand Play-Doh has partnered with the Museum of Modern Art in Paris to promote and celebrate creativity within families. Celebrating its 65th anniversary year, the Hasbro-owned brand will partner with the Parisian museum in a campaign created by Brand Station to encourage more…

Home gardens and micro farming may have taken off during the pandemic, but are consumers really ready to cultivate their own plant-based comfort food, like vegan burritos and meatless nuggets? Of course not, because those snacks don’t grow on trees. And that’s the point of a new campaign from Alpha Foods, which has created seed…

With the National Basketball League (NBA) celebrating its 75th anniversary this year, the league has released a global campaign voiced by award-winning actor Idris Elba to promote itself to the world. Created by Translation LLC and directed by Emmanuel Adjei, the 60-second spot, “That’s Game,” features an original score from Oscar-winning producer Jon Batiste and…

Google Marketing Live kicked off earlier today, and the prevailing themes were online commerce and developing new ways of measuring marketing effectiveness in an increasingly privacy-centric world. The virtual event telegraphed several upcoming features, some of which will let retailers promote their discounted wares through a “deals results page” via the Google search engine and…

72andSunny Amsterdam has expanded the agency’s leadership with the appointment of a new strategy lead and executive creative director (ECD). The MDC-owned agency has named Ben Armistead as executive strategy director, joining from Wieden+Kennedy having served as chief strategy officer for its London office before joining the global leadership team as global head of effectiveness….

Infosys-owned experience agency Wongdoody is expanding into Europe, with new studios in London, Berlin and Amsterdam working with founding clients such as Telenet, Sainsbury’s, Daimler and BP. The expansion means the agency, which focuses on design-led digital transformation in its service offer, is growing the number of its worldwide locations to 16, adding to existing…