Pizza delivery chain Domino’s is taking a new direction with its U.K. advertising with the introduction of yodeling in its latest multi-million-pound campaign to signify how groups of friends connect using their own ways of communication. Continuing the recently introduced brand focus of “We’ve Got This” that began late last year, the new “Domin-Oh-Hoo-Hoo” ad…
A child’s love for Wendy’s scrawled out in hand-drawn pictures has come to life as the newest promotion by the fast-food brand that coined the iconic “Where’s the Beef?” campaign slogan of the 1980s. The ad, written, storyboarded and directed by Julien Jantos, whose mother shared it with the brand through Twitter, is called “The…
With advertising demand in overdrive, S4 Capital has seen a growth of almost 90% in reported revenue for the first four months, as the company sets its sights on a better than expected revenue growth forecast for 2021, up 5% from its previous estimate of 30%. At the beginning of May, S4 Capital reported like-for-like…
It’s nearly Father’s Day, and to celebrate the dads, Miller Lite and New Balance teamed to create that one thing every beer-loving, white-sneaker-wearing father needs, but doesn’t yet know they want: the Shoezie. New Balance is already recognized as the maker of “the dad shoe,” making it the apparel brand of choice to partner on…
To mark the Uefa Euro 2020 tournament kicking off in June and showcase the diversity of the U.K. capital, the Mayor of London’s office released a film to raise positivity about the city. The “This is London and Everybody’s Welcome” film, developed by 20ten, features ITV sports presenter Seema Jaswal in various parts of the…
Everyone has been dreaming of traveling abroad for some me-time lately, even if it’s still proving difficult. So to allow those still stuck at home to see beautiful destinations around Europe, U.K. airliner Easyjet has released some AR filers to transport users briefly from their living rooms to European beaches, coves and canals. Created by…
Have you ever wondered what it would be like to live with an Alpine goat in your home? Probably not. Well, to celebrate U.K. muesli brand Alpen’s 50th anniversary, the brand will return to TV for the first time in more than four years with a $2.8 million (2 million pound) ad campaign featuring a…
As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Pam Kaufman, President of Global Consumer Products for ViacomCBS, shares her play on embracing a new way of thinking to overcome drastically shifting marketplace changes while also meeting customer’s ever-changing expectations. Check out more plays from top CMOs and brand leaders here. THE…
Actor Michael B. Jordan and longtime friend and business partner Chad Easterling are entering a strategic partnership with cultural marketing agency 160over90. Jordan and Easterling, a marketing executive and Nike veteran, founded Obsidianworks a few years ago. The creative hub has quietly built momentum through projects with Amazon, Piaget, and AMPAS. As Coach’s multicultural agency,…
Publicis Groupe is appointing Geraldine White as U.S. chief diversity officer to work alongside chief inclusion experience officer Renetta McCann in an effort to improve across all facets of diversity, equity and inclusion (DE&I). White will focus on the Groupe’s talent and workforce, while McCann will concentrate on bringing DE&I expertise and counsel to clients….
Out of Home media planning and buying agency Kinetic France has formed a partnership with Hivestack, a programmatic digital out of home (DOOH) business, to offer a new solution to the French market. The programmatic DOOH partnership, run by Kinetic France’s subsidiary Screenbase, will run across around 15,000 premium digital screens across the country. Kinetic…
Coca-Cola began a year-long campaign across Africa to promote the feeling of joy and the positive energy the soft drink can bring to consumers. Coke’s ad pans in on a girl working in an internet caf?. After getting annoyed by the poor connection speed, she begins to dance euphorically on the tables in response to…
Wavemaker U.K.’s chief growth officer Mu Ali left the media business after two-and-a-half years. Ali, who joined the WPP media agency at the start of 2019 from Publicis Media, where he was business development director, left on June 2. He posted a message to Linkedin thanking colleagues, including chief operating officer Anna Hickey and U.K….
Accenture Interactive acquired the Kuala Lumpur- and Singapore-based agency Entropia to expand its offering in experience-led services. The acquisition of the five-year-old agency, which employs more than 210 people, develops branded digital experiences to meet the growth of Southeast Asia’s digital economy, explained Divyesh Vithlani, Southeast Asia market unit lead for Accenture, in a statement….
Publicis Groupe released the second batch of data tracking its U.S. workforce as part of the company’s mission to diversify its talent base with more people of color, and while the progress has been slow, it’s also been steady. Overall, there has been a 5.5% in diverse talent versus last year, bringing its American total…
British cosmetic and skincare retailer The Body Shop has named FCB Brasil as its agency of record to work alongside the Natura & Co brand as they implement cause-focused content and campaigns. Natura & Co also owns brands such as Avon and Aesop, with marketing overseen by the group’s video president of media, content and…
Autovia, the Dennis Publishing-owned automotive content and commerce business, has recruited former Amazon Prime marketer Dan Daly as marketing director. The appointment will see Daly made responsible for building the profile and partnerships of the content and commerce business which aims to deliver automotive intelligence and advice to car buyers. It also supplies car dealers…
Global sports apparel brand Nike released a new installment of its global “Play New” campaign featuring an old, battered tough-talking soccer ball giving out-of-date advice on how to be a winner in sports by playing dirty. The campaign, led by Wieden + Kennedy, began in May in a bid to encourage people to try new…
From “Can we hug?” to “How to talk to people,” this last year has left many people confused and asking questions. As the U.K. aims to reopen for the summer following Covid-19 restrictions and people begin to socialize once again, Google released a campaign to showcase what users have been searching for recently. The “What…
Credit card brand American Express wants to showcase to U.K. customers the benefits of living life using its Gold card while also promoting its partnership with delivery service Deliveroo. Created by Dentsu McGarryBowen (DenstuMD), the “What Do You Want” campaign to promote the Preferred Rewards Gold Card shows how using it can benefit people who…
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