Over the last three years, we have had the honor to interview some of the most innovative marketers in the industry. These Innovators are responsible for the compelling and creative campaigns that go viral across social. But what do they think is best when it comes to social? What brands do they look to for…
When Amina first started, her career building consisted of iconic brands such as Pantene and Pampers at Proctor and Gamble. After 12 years, Amina set out on an important life journey that would determine her next big move to be CMO of the world’s first climate positive grocery store. Being a sustainable brand with a…
Once the archetypal newsletter-centric publisher, theSkimm today announced its latest plans to evolve beyond email. The publisher is launching its third podcast, a free, weekly product called Pop Cultured, which will release 30-minute episodes every Tuesday that offer a nuanced exploration of the buzziest pop culture items of the week. Helmed by veteran producer Bridget…
One year on from graduating beyond Twitter and Bloomberg Media’s 24/7 business, new streaming service Quicktake has shown the validity of the model. Now, the goal is to keep investing in internal and external programming, grow distribution, ad revenue and–ultimately–drive new, younger subscribers to Bloomberg Media. In its Upfronts debut in May, Quicktake announced three…
The days of watching music videos on MTV, VH1 or BET from your couch are long gone unless you’re grooving to the intros of shows like The Challenge or Jersey Shore. Hosting service Vevo has dominated the music video scene for over a decade now. Vevo’s director of U.S. local ad sales Liz Baxter and…
The pace of mergers and acquisitions in the ad-tech sector has gathered a furious pace in 2021, with today’s announcement that Twitter is to divest MoPub arguably the most high-profile deal of 2021. Top line Twitter has agreed to sell its ad-tech platform MoPub to AppLovin for an agreed fee of $1.5 billion in cash,…
The demand for delivery has exploded in the last 18 months, with one of the world’s largest logistics companies FedEx set to promote its services to the European marketplace as it aims to help business progress post-lockdown. The B-to-B campaign, from Redwood BBDO and its in-house production company Redwood Studios, aims to highlight FedEx’s e-commerce…
In the middle of Brandweek, we gathered virtually for our closing ceremony to celebrate the 2021 class of the Adweek Executive Mentorship Program, presented by Catalina. Mentees and mentors alike came together for an hour and shared anecdotes of their experience in the program, the key learnings, and the teachings that will last them throughout…
Commercial jingles have always been part of America’s advertising pantheon. And while they’re not as common as they once were, odds are that more than a few are lodged in your subconscious. For example, a recent survey commissioned by Quality Logo Products revealed that 56% of us can sing the “Nationwide is on your side”…
Commercial jingles have always been part of America’s advertising pantheon. And while they’re not as common as they once were, odds are that more than a few are lodged in your subconscious. For example, a recent survey commissioned by Quality Logo Products revealed that 56% of us can sing the “Nationwide is on your side”…
The race for scale among identity providers is on as the internet’s major platforms gradually pull the chord on the digital media sector’s historic means of online ad targeting. And with the countdown to 2023, the year Google will pull support for third-party cookies, firmly underway some are having to get creative to help spur…
Is laundry an evenly shared chore in your home? In Brazil, a recent study found 93% of women are responsible for their family’s laundry, with only 56% saying their partners regularly help with the cleaning and folding. To bring more attention to how unevenly the burden of household chores fall on women, Whirlpool’s Brastemp brand…
While emerging from the pandemic poses obstacles for retailers, in the eyes of Ikea, it’s an opportunity for the home furnishings retailer to further grow its business. That’s according to Umesh Sripad, the banner’s chief digital officer, who spoke with Adweek senior editor Robert Klara during Brandweek about the retailer’s in-store experience and digital efforts….
In 2018, Snap’s stock was down and a number of senior leaders had recently left. Around this time, Snap CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy. Enter Jeremi Gorman. She joined the company in 2018 as chief business officer…
Because of the excitement around Olympic gymnast Simone Biles and Athleta’s partnership, the athleisure brand will offer a limited edition collection that will serve as a “sneak peak” for the full line the two are developing for the spring. In fact, Athleta’s chief brand officer Kyle Andrew, who spoke with Adweek senior editor T. L….
It’s the last week before the Johnnie Walker Princes Street experience is set to open in Edinburgh and Diageo chief marketing officer Cristina Diezhandino has spent the last couple of days camped there for the preview tours. Meeting Adweek in the main top floor lounge, which includes a view of the castle as well as…
Albertsons Companies is the latest retailer to experiment with shoppable video through a new partnership with startup Firework. The grocery giant, which also owns Safeway and Jewel-Osco, will use the platform to create and curate TikTok-like short-form and livestream videos that will be hosted across Albertsons brand websites and apps. The partnership is the latest…
Putting together a full-scale campaign is no small task for any team, but having to do so during a pandemic requires a different skill set altogether. Just ask this year’s winners of the Brandweek Constellation Awards, which honor the best team-led marketing efforts. Between heartwarming campaigns and humorous ads that momentarily transport us away from…
McCann London chief executive Sheryl Marjoram is set to relocate to her homeland of Australia to take up a role at DDB. Announced to the agency on Thursday evening, Marjoram will remain with McCann until the end of the year while a successor is sought. The new role will mean she will relocate to Sydney…
Whether men remain home or plan to return to the office, Bonobos is betting they will want to dress up again this fall after months of working in their sweats. That’s why the digitally native men’s apparel brand, founded in 2007 on the premise of eliminating “khaki diaper butt” with a more flattering silhouette, is…
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