The nonprofit organization tasked with standardizing programmatic monetization, Prebid.org, welcomes new board members Linda Payson, vp of product at ad management firm MediaVine, and Stephanie Layser, vp of data, identity and ad tech products and platforms at News Corp. The board now holds 11 members. Layser will serve as publisher task force representative. “It’s been…
As more athletes use their platforms to raise awareness of social issues, the sports landscape is becoming more accepting of its athletes’ activism initiatives. At Adweek’s Brandweek Sports Marketing summit, sports icons Candace Parker and Allyson Felix spoke with Victoria Anderson, vice president at cultural marketing agency 160over90, about how activism in sports has evolved…
A Christmas campaign by German supermarket chain Penny’s recognizing that young people have missed out on some of the most important moments of their lives during the Covid-19 pandemic has hit over 4 million organic views on YouTube in the first week of release. “Der Wunsch” or “The Wish”, created by Serviceplan Campaign, sees a…
When you’re browsing a bookstore or flipping through a magazine, chances are one of the first things that grabs your attention is the title. The same is true when people are searching online for relevant websites. One of the best ways to get new customers or clients is for your website to show up high…
In August 2019, the impossible was captured on video. Millions watched it, slowed it down, paused it to make sense of what they were seeing: a woman nailing a triple-twist, double backflip for the first time in gymnastics history. To pull off the move, 22-year-old Olympic gold medalist Simone Biles had to complete two rotations…
For TJ Abrams, every career move he’s made has been based on people and purpose. After spending the first part of his career at companies like Lowe’s, Coca-Cola, and IHG, Abrams is disrupting the fitness space by serving as CMO for Exos. In their first ever brand campaign, Exos is aiming to restore a sense…
As anyone who’s watched the consumer products landscape for more than a few years can tell you, changing a brand’s name is among the trickiest maneuvers in marketing. The new name must be easy to say and remember. It can’t have any confusing associations or other baggage. It should be memorable, too, and big enough…
From a crewmate-shaped chicken nugget selling for $99,997 on eBay, to fan-art that will add insanely human legs to video game cartoon characters, the Among Us community is a force to be reckoned with. Fortunately at the reigns of it all is Creative 100 honoree Victoria Tran, community director at Innersloth and the voice behind…
Sabra, a top hummus and dips brand, has tapped The Martin Agency to grow its already dominant 62% category share through scaling marketing and creative impact. The scope of work includes a creative platform with supporting activations, plus a new product launch in 2022. Sabra previously worked with VaynerMedia and produced a Super Bowl ad…
The hottest food you may ever eat will soon be available in the frozen food section. This morning, First We Feast announced a new partnership with Walmart to distribute its newest product, Hot Ones Boneless Chicken Bites, a frozen food kit that lets fans of the popular YouTube series Hot Ones recreate its infamous challenge…
Just one day after Facebook confirmed who will succeed Carolyn Everson in her former post as vp, Everson herself sat down with Profitero president Sarah Hofstetter to talk about her next chapter–and Instacart’s. During Profitero’s Commerce Live event, Everson told Hofstetter she really didn’t know what was next after she departed Facebook in June. “I…
Over the last three years, we have had the honor to interview some of the most innovative marketers in the industry. These Innovators are responsible for the compelling and creative campaigns that go viral across social. But what do they think is best when it comes to social? What brands do they look to for…
When Amina first started, her career building consisted of iconic brands such as Pantene and Pampers at Proctor and Gamble. After 12 years, Amina set out on an important life journey that would determine her next big move to be CMO of the world’s first climate positive grocery store. Being a sustainable brand with a…
Once the archetypal newsletter-centric publisher, theSkimm today announced its latest plans to evolve beyond email. The publisher is launching its third podcast, a free, weekly product called Pop Cultured, which will release 30-minute episodes every Tuesday that offer a nuanced exploration of the buzziest pop culture items of the week. Helmed by veteran producer Bridget…
One year on from graduating beyond Twitter and Bloomberg Media’s 24/7 business, new streaming service Quicktake has shown the validity of the model. Now, the goal is to keep investing in internal and external programming, grow distribution, ad revenue and–ultimately–drive new, younger subscribers to Bloomberg Media. In its Upfronts debut in May, Quicktake announced three…
The days of watching music videos on MTV, VH1 or BET from your couch are long gone unless you’re grooving to the intros of shows like The Challenge or Jersey Shore. Hosting service Vevo has dominated the music video scene for over a decade now. Vevo’s director of U.S. local ad sales Liz Baxter and…
The pace of mergers and acquisitions in the ad-tech sector has gathered a furious pace in 2021, with today’s announcement that Twitter is to divest MoPub arguably the most high-profile deal of 2021. Top line Twitter has agreed to sell its ad-tech platform MoPub to AppLovin for an agreed fee of $1.5 billion in cash,…
The demand for delivery has exploded in the last 18 months, with one of the world’s largest logistics companies FedEx set to promote its services to the European marketplace as it aims to help business progress post-lockdown. The B-to-B campaign, from Redwood BBDO and its in-house production company Redwood Studios, aims to highlight FedEx’s e-commerce…
In the middle of Brandweek, we gathered virtually for our closing ceremony to celebrate the 2021 class of the Adweek Executive Mentorship Program, presented by Catalina. Mentees and mentors alike came together for an hour and shared anecdotes of their experience in the program, the key learnings, and the teachings that will last them throughout…
Commercial jingles have always been part of America’s advertising pantheon. And while they’re not as common as they once were, odds are that more than a few are lodged in your subconscious. For example, a recent survey commissioned by Quality Logo Products revealed that 56% of us can sing the “Nationwide is on your side”…
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