DoorDash aims to boost delivery orders by millennial and Gen Z customers by plugging into the gaming community through a variety of new partnerships. In September, the platform hosted its first-ever gaming tournament called Battle of the Snacks, which aired on video streaming platform Twitch. The two-day event brought together teams of avid gamers representing…
If video game consoles were cocktails, video game brand Atari would be an old-fashioned. Started in 1972, the brand took off soon after, with classic titles such as Pong, Asteroid, Pac-Man and Space Invaders, among others. To re-live some of those classic moments as well as look ahead to the brand’s future, Atari is celebrating…
In 2006, Xbox and agency partner McCann created a campaign that was not only one of the best in video game history, but also in advertising history. “Believe,” the intricately crafted, surprisingly emotional launch campaign for Halo 3, set a new bar for the role marketing could play in a game’s worldbuilding–and its strength lay…
From a crewmate-shaped chicken nugget selling for $99,997 on eBay, to fan-art that will add insanely human legs to video game cartoon characters, the Among Us community is a force to be reckoned with. Fortunately at the reigns of it all is Creative 100 honoree Victoria Tran, community director at Innersloth and the voice behind…
As augmented reality (AR) enjoys a surge of popularity during the pandemic, Niantic, the company behind the game Pok?mon Go, is eyeing new ways to expand its stake in a market that it, in many ways, pioneered. The company announced it is teaming with convenience store chain Circle K to turn 14,000 of the retailer’s…
Cristo Fern?ndez rapidly rose to fame over the past year as Dani Rojas, a Mexican soccer phenom who moved to England to play for the struggling AFC Richmond Greyhounds in Ted Lasso. Now the Guadalajara-born actor has returned to his home country to star in Xbox’s 3-minute, adrenaline-fueled celebration of Mexico, the setting for new…
More than 100 million people play Activision Blizzard’s free-to-play battle royale game Call of Duty: Warzone, competing in 150-person shootouts to be the final survivor. The victor typically gets to watch their character carried off to safety by helicopter, the ultimate signal of a job well done. But in late August, victors saw their digital…
Plenty has been said about Call of Duty’s realistic ethos and immersive nature. But in some cases, words are just not be enough. Pictures, after all, are worth just a bit more. To showcase Call of Duty: Vanguard’s impressively sharp graphics, Activision-Blizzard-King did a little more than grab a few high-end screenshots. In collaboration with…
Facebook Gaming announced an expansion of its cloud gaming catalog, which allows users to play free-to-play games through Facebook without installing the games to their devices. Facebook’s cloud gaming platform debuted in beta in October 2020 with six games, but the service now offers more than 45, with new releases coming from Gameloft, Jam City…
What could spark conversation more effectively than a mysterious nosebleed plaguing the internet? Don’t worry, nobody was harmed–it was all just an elaborate stunt by Apple TV+ to kick off the premiere of its new show Invasion, which arrives on the platform later this week. On Oct. 17, some of Twitch’s well-known “Just Chatting” streamers…
According to 2021 research from Statista: 38% of video game players are ages 18 to 34 and 7% are 65 years and older. In 2021, women accounted for 45% of gamers in the U.S. And lastly, two out of every five people across the world are gamers. They’re not only your kids, but also your…
If ever people wanted to try new experiences and foreign adventures, then it’s now as pandemic restrictions ease in many parts of the world. To promote the latest entry in the computer game series Far Cry, its makers have begun a campaign to persuade audiences to book travel to the fictional Cuban Yara Island. The…
Bananas come in all shapes and sizes, and that might be the fatal flaw of the “banana for scale” meme–you have to see a banana in person to know how big it is. A banana could be small enough to fit in a lunchbox… or it could be 40 feet tall. With its recent “Banana…
Facebook Gaming introduced co-streaming for all content creators on its platform, not just those in the company’s Facebook Gaming Partners program. This co-streaming feature will allow all gaming creators to stream with up to three other creators at the same time. To co-stream, a gaming creator will need to tag another content creator, and that…
Facebook Gaming introduced co-streaming for all content creators on its platform, not just those in the company’s Facebook Gaming Partners program. This co-streaming feature will allow all gaming creators to stream with up to three other creators at the same time. To co-stream, a gaming creator will need to tag another content creator, and that…
Facebook Gaming introduced co-streaming for all content creators on its platform, not just those in the company’s Facebook Gaming Partners program. This co-streaming feature will allow all gaming creators to stream with up to three other creators at the same time. To co-stream, a gaming creator will need to tag another content creator, and that…
Diablo II changed the world of gaming forever upon its release in the summer of 2000. After introducing advanced options like character customization, item tiers and looping, it is remembered today as a classic. To celebrate its longstanding impact, developer Blizzard Entertainment has rereleased the game under the title Diablo II: Resurrected. In partnership with…
The video game industry has proven to be one of the more robust entertainment segments. The global games industry is on track to reach $200 billion by 2023, with 53% of the U.S. population identifying as a digital gamer, according to a 2021 Variety Intelligence report. CMO Jason Bunge explained how connecting with gamers and…
With a name like Candy Crush, the mobile app sounds like a sweet way to pass the time. Unless you’re Khlo? Kardashian, apparently, who takes crushing seriously when it comes to her competition, too. Those who also get zealous about being the best at matching and destroying candies can prove themselves in the first-ever Candy…
Fueled by the pandemic, mobile gaming has increased in popularity over the last 18 months and is poised to continue its ascent in the coming years. On Sept. 1, Adweek held an Elevate summit to take a closer look at the topic. Marketing and mobile gaming executives gathered together to discuss the future of mobile…
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