This morning, Microsoft announced it’s acquiring gaming giant Activision Blizzard for $68.7 billion. The deal is aimed at boosting two major aspects of the tech giant’s business: growing subscriptions to build greater dominance for its Xbox gaming system and being viewed as a serious player in the development of the metaverse. The purchase of the…
Spanish soccer league LaLiga kicked off a new Facebook Fantasy Games entry over this past weekend: LaLiga 3 to Win. Facebook Fantasy Games debuted last September, and they are available free-of-charge via the social network’s flagship Android and iOS applications. The games enable players to take on their friends and other users and make predictions…
With Samsung Electronics set to introduce a processer that could change the experience of mobile games, it has unveiled an action-packed campaign that immerses viewers in an all-new gaming world. Samsung says its Exynos 2200 mobile processer, which will be built into phones launching this year, will bring the kind of high-quality graphics and speed…
Twitter Gaming took a look back at gaming-related chatter on the social network in 2021. Twitter said there were more than 2.4 billion gaming-related tweets in 2021, a 14% increase from 2020. The fourth quarter of 2021 was also the biggest quarter ever for gaming conversation on the platform. The most-tweeted-about video games in 2021…
One year after GameStop’s Reddit-inspired short stock squeeze drama, the gaming retailer is reportedly kicking of 2022 with plans for an NFT marketplace and cryptocurrency partnerships. That’s according to The Wall Street Journal, which cited “people familiar with its plans.” GameStop did not respond to a request for comment from Adweek. Per the report, GameStop…
Back in the 17th century, a Neapolitan banker named Lorenzo de Tonti created a living investment system aptly named a tontine. For each tontine, a group of premium-paying subscribers would receive an occasional payout from the aggregated pool of money throughout their life–the only requirement was that they had remain alive to receive it. When…
Players of Activision’s battle royale game Call of Duty: Warzone Pacific have discovered hidden spots on the map where they can briefly dip out of bounds to escape their opponents or set up a surprise attack. A new “Heinz Hidden Spots” campaign from agency Gut S?o Paulo uses the same exploits to give gamers a…
With the ability to create whole virtual worlds, gaming publisher Electronic Arts (EA) has begun promoting the fourth entry into its successful gaming brand The Sims as a “self-discovery tool” by partnering with beauty influencer and social media personality Bretman Rock for its latest international campaign. The “Find Yourselves” campaign aims to promote the ability…
After being purchased by Chicago-based investment firm Peak6 in 2019–which was followed by a rebrand the same year, and two logo changes–eSports organization Evil Geniuses is continuing to build up its brand reputation. To better position itself amid the rising popularity of eSports, Evil Geniuses has hired Krystal Hauserman as vice president and global head…
Gaming universes are developed to offer escapism and to allow players the chance to have experiences their own reality cannot deliver. That may include shooting zombies, winning a Formula 1 Grand Prix or beating all opponents in a fight to the death–but another area where imagination is included can be around the food that characters…
Facebook Gaming released two new features in its Play Watch Connect framework that will allow content creators, viewers and the overall gaming community to connect and interact in different ways. The Play With Streamer feature adds a button to livestreams that viewers can use to join a content creator in their live game, while the…
After two years of all-virtual NewFronts, the International Advertising Bureau is ready to get back to in-person presentations for its annual spring event–mostly. The IAB has set its upcoming 2022 NewFronts to take place in a hybrid format–four days of in-person presentations, followed by a day of virtual events–during the week of May 2, 2022….
The strength of the Halo franchise’s marketing has long been in its ability to humanize a soaring sci-fi storyline that seems to have little in common with the world we know today. Longtime Xbox agency partner 215 McCann has used live-action footage to great effect, from the award-winning 2006 “Believe” campaign for Halo 3 to…
Gaming saw significant gains over the past two years as homebound sports fans opted to connect and game virtually. EA Sports leveraged its strong community of gamers to take virtual experiences to the next level to build communities that connect passionate fans with memorable moments. Andrea Hopelain, EA Sports’ svp of brand, joined Adweek’s Brandweek…
MLB and NFL player Bo Jackson became an icon in 1989 thanks to Wieden+Kennedy’s popular “Bo Knows” commercials for Nike. Electronic Arts is paying tribute to that campaign and Jackson’s football prowess with a nostalgic digital cover for Madden NFL 22. “We revealed Madden NFL 22 with two of the greatest quarterbacks in history on…
Twitch and AT&T are working together to find the best and brightest of future streamers. Titled the Class of 2021, 12 streamers will be selected live on Friday, Nov. 19 at 12:30 a.m. ET on AT&T’s official Twitch channel. “This custom sponsorship program is about finding the next generation of up-and-coming streamers, celebrating them, and…
With Facebook’s recent reveal of Meta and its own vision of what a virtual world could look like, Niantic, the AR-company behind Pok?mon GO and Pikmin Bloom, has released its first brand campaign–showcasing to audiences why any metaverse still needs reality to work, including its own. Created by Gravity Road, the campaign titled “Meet You…
As demand by marketers to access the constantly growing gaming audience, international social media creative agency We Are Social is formalizing its offer in esports. It’s aiming to work with both brands and developers around the world to connect them with communities. As gaming has become a core business offer to its clients in recent…
Amazon-owned streaming platform Twitch has always been gaming-centric, but it has been working to expand its brand sponsorship opportunities and custom activations to more partners and content areas. Walker Jacobs, its chief revenue officer, was joined by executives from two recently added official marketing partners for Twitch Gaming that go beyond “traditional” gaming brands–Andrea Brimmer,…
With a love of math and science at an early age, followed by a fascination with storytelling, Elizabeth Del Valle gravitated towards marketing at a young age and has since spent every day pursuing opportunities where she can continue to learn and make an impact in the space. As YouTube’s Global Head of Marketing, gaming…
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