LONDON–When the U.K government forced restaurants in the U.K to close March 24 as the country’s lockdown began in earnest, quite a few McDonald’s fans were gutted. They even resorted to trying to recreate their own Big Macs and McMuffins, sharing their own questionable creations on social media. In June, McDonald’s began reopening its 1,000…
Chipotle is turning to product innovation to win over reluctant customers, investing in new food and beverage offerings such as cauliflower rice and organic drinks. “Innovation is a hallmark,” said Chris Brandt, the company’s CMO. “We found out from suppliers that we are one of the few people still doing innovation.” Today, the fast-casual chain…
Checkers & Rally’s has hired advisers to restructure its debt in the coming weeks, CMO Dwayne Chambers confirmed to Adweek. The drive-thru restaurant chain has aggressive growth plans for the next three to five years. Such growth, however, will require an injection of capital, which in turn will necessitate a restructuring of the company’s existing…
The rise of chicken-less chicken continues at KFC, with the chain rolling out Beyond Meat’s poultry substitute at more than 50 locations around Southern California, starting Monday. The move is a follow-up to hugely successful early tests in Charlotte, Nashville and Atlanta, where a week’s worth of plant-based nuggets and boneless wings sold out in…
Doritos is putting America’s quarantine talents to the test with a new advertising challenge, and it’s certainly a chip off the old block. For 10 years, Doritos encouraged aspiring filmmakers to “Crash the Super Bowl” by creating a 30-second commercial for the most-watched television event of the year. And while the snack brand has retired…
Nobody in this industry can deny the importance of building connections and getting a bit of work experience early in one’s career. After all, advertising is a super competitive job, and it pays to know the right people when starting out. D’Arcy O’Neill, creative director at CPB, seems to have taken that advice literally by…
Founded in Wichita, Kansas, in 1921, White Castle lays a legitimate claim to being the oldest restaurant chain in the United States. You might assume that a 99-year-old burger joint that’s been prosperously making sliders since the Harding administration wouldn’t need to innovate very often, much less be at the cutting edge of any sort…
Scientists have come up with a diet hack for cows that can reduce the animals’ methane emissions by more than a third, and Burger King will be the first brand to sell the better-for-the-planet beef, starting today. Spoiler: A small dose of lemongrass leaves does the trick, cutting bovine emissions by 33% a day, according…
Around mid-June, beer lovers browsing store shelves might have noticed something odd about the bottles coming from California’s Stone Brewing: the labels were upside down. As you might imagine, fans noticed, wondering if it was a printing error or maybe just some quarantine-era “why not?” approach to keeping things interesting. Upside-down label, what do I…
Amid an influx of online orders amid the pandemic, food delivery services are booming. The industry’s top competitors are fighting for the attention of customers, and have begun to utilize acquisitions, promotions and diversified services to combine forces and carve out larger portions of the market. The past few months have been boom times for…
In an age of redefined relationshipds between brands and customers, two fast-food companies have proven that an emphasis on indulgence and public service create the deepest bonds. Among fast-food brands, Starbucks nabbed the top spot, with Chick-fil-A as the runner up, in the Brand Intimacy 2020 Study by MBLM, an emotional science-based agency. The annual…
As consumer packaged goods companies look to present their products in ways that demonstrate their commitment to sustainability, many brands are targeting the packaging itself–either by cutting down on plastic, increasing recycled materials within packaging or creating compostable containers. To keep up with this trend, alcohol conglomerate Diageo announced today a new partnership with venture…
As the biggest fast food brand in the world, McDonald’s is responsible for a lot of waste-but with consumers becoming more concerned about environmental impact, the burger chain is looking to address that. McDonald’s has already banned plastic straws from U.K restaurants in favor of paper ones, and now it has done the same in…
For the latest salvo in the seemingly endless Chicken Sandwich Wars, Popeyes is firing off a chain-reaction giveaway today on the Postmates app. It’s the latest in a string of promotions across the restaurant industry to promote delivery services during the pandemic as in-restaurant dining has been outlawed or limited for much of the last…
Impossible Foods has partnered with activist-athlete Colin Kaepernick for a multi-city program that will feed residents in underserved communities. Through the former NFL quarterback’s nonprofit group, Know Your Rights Camp, the brand will hand out packages with its plant-based products to local families and serve cooked meatless burgers via on-site food trucks in San Francisco,…
Popeyes has spent the past year poking fun at Chick-Fil-A, first with a snarky tweet (“y’all good?”) and later by promoting its runaway-hit chicken sandwich as being available on Sundays–when all Chick-Fil-A locations are closed. Now the chicken chain has chosen a new rival: the entire pizza industry. In February, as Popeyes was researching its…
Presenting itself as a “natural source of vitality,” French water brand Vittel has unveiled a new brand identity that centers on its connection with nature via the medium of cute animal characters. Created by Ogilvy Paris, the new campaign comprises three short 30-second videos showing a squirrel slam-dunking nuts into a nest, two bees “boxing”…
Another page of corporate history was written this week when Big Boy, the storied quick-service chain whose double-decker burger preceded the Big Mac, fired Big Boy–or, at least, put him on indefinite hiatus. The towering mascot will be replaced by a character named Dolly, a blond-haired bobbysoxer trotted out to help promote the brand’s hand-breaded…
Raise a glass–and your pinkies. Pabst Blue Ribbon is breaking into the hard tea category. The 176-year-old brewing company, best known for its signature blue ribbon label and American-style lager, is debuting a peach-flavored boozy iced tea in 26 states this summer. PBR’s alcoholic twist on the traditional refreshing drink delivers the sweetness of iced…
Around the world, and particularly across Europe, Sweden has face a lot of criticism over its handling of the Covid-19 pandemic. While other countries locked down, Sweden implemented a light touch approach-large gatherings have been banned and people told to socially distance, but there has not been a lockdown. As a result, a number of…
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