Jul 20

Chipotle’s CMO Talks Food Innovation and Safety to Lure in Customers

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Chipotle is turning to product innovation to win over reluctant customers, investing in new food and beverage offerings such as cauliflower rice and organic drinks. “Innovation is a hallmark,” said Chris Brandt, the company’s CMO. “We found out from suppliers that we are one of the few people still doing innovation.” Today, the fast-casual chain…

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