It’s safe to say that no business plan could prepare a company for 2020. But in spite of a pandemic that turned much of the prevailing wisdom on its head, spirits startup YaVe Tequila and seltzer brand Ugly Drinks have found ways to change on the fly and meet consumers where they are now–at home,…
The meteoric rise of ecommerce has been one of the biggest stories of the pandemic era. Brands with strong ecommerce platforms prior to Covid-19 benefited enormously from that foresight, while those that didn’t either fell behind or had to make a quick pivot. Still others had to develop an ecommerce strategy for industries that either…
The famously chill Snoop Dogg doesn’t walk. He saunters. And he doesn’t check his watch. His only appointment is with a beach chair. “Have you ever seen a man in a hurry, while also drinking a Corona?” asks the hip-hop icon as he settles into an ocean-front seat in a tropical paradise. “No, you have…
Despite its home in the freezer aisle–and its ice cream center– Russell Barnett, the managing director and CMO of My/Mo Mochi Ice Cream, sees the product not as a dessert, but a snack. “A snack that happens to be frozen,” joked Barnett. Barnett dove deep into all the ways My/Mo Mochi is taking the niche,…
I’m sure you don’t need reminding-but so far 2020 has been a really awful year, what with the tragedy of coronavirus, toilet paper shortages, job losses and homeschooling, etc. But fast food chain Popeyes, in celebration of the one-year anniversary of the launch of its chicken sandwich, wants to remind customers: “whatever comes our way…
Tiny Finnish birds will soon be the envy of all their Scandinavian flying friends. McDonald’s Finland is placing 1,400 Happy Meal look-alike hardwood birdhouses in the country’s forests for small feathered families to have safe havens and shelters for their nests. The campaign also includes a 10,000 euro donation from McDonald’s toward the protection of…
Just Salad today announced two executive appointments: Andy Rooks as the brand’s first chief marketing officer, and Apolinar Chavez as the new chief operating officer. Founded in 2006, Just Salad has set new sustainability standards in the fast casual restaurant category through innovations like its reusable bowl program and carbon labeling on its menu. It’s…
Budweiser wants to take its relationship with Utah to a whole new level by giving it a customized beer can and becoming its official state beer. Budweiser released the design for the new can, which features iconic Utah landmarks like Arches National Park, the Great Salt Lake and the State Capitol building. Last year, Utah’s…
Diageo announced today that it will acquire Aviation American Gin and its parent company, Davos Brands, for up to $610 million. Ryan Reynolds will stay on as co-owner of Aviation and continue to lend his creative direction to the brand’s marketing strategy. The agreed-upon price tag includes an initial $335 million and further potential consideration…
This week, Denny’s unveiled a new advertising campaign to say that it’s open for business–and making it safe for customers to come in. “We’re finding that what our guests and potential guests are looking to hear is not just what menu items we are offering, but how we are adapting and evolving to the customers’…
There are a lot of things to get used to during a pandemic. One of them is trying to make yourself heard while wearing a face mask, which can often feel like a soundproof barrier. Taking it off to talk obviously renders the safety precaution useless, so quieter talkers have had to get used to…
As we’re all well aware, 2020 has been something like 21 years long so far. To ease our collective fatigue, Dunkin’ is taking pity on us by bringing America’s favorite fall flavor back early this year. Next week, on Aug. 19, everything pumpkin spice (plus some other new fall treats, including an autumnal twist on…
Pizza and Popeyes’ famous chicken sandwich continue to be pandemic proof. Papa John’s and Restaurant Brands International, the parent of Burger King, Tim Hortons and Popeyes, reported results Thursday for the second quarter ending June 28. Other large U.S.-based fast food operators have also revealed quarterly results: Wendy’s earlier this week, and McDonald’s, Yum! Brands,…
LONDON–To get people back dining in restaurants after businesses took a huge hit during the Covid-19 lockdown, the U.K government is subsidizing people’s food bills throughout August. The government is paying 50% of residents’ dine-in bills up to 10 pounds ($13) per head every Monday, Tuesday and Wednesday. Restaurants that have signed up to the…
Wendy’s only launched breakfast this year, and it’s already off to a hot start. This morning, the fast food chain reported encouraging second quarter results, even as the pandemic continues to challenge the restaurant segment as a whole. U.S. comparable sales for Wendy’s during the period were down only 4.4% and were up 8.2% in…
LONDON–Notting Hill Carnival in London is one of the biggest street parties in the world, attended by two million people each year. It’s the biggest street party in Europe, and second in scale globally only to Rio’s Carnaval. The carnival usually takes place on the streets of West London over the last weekend of August…
Beyond Meat trots out a couple of big names from sports and Hollywood for its first television ad, leaning further into its longstanding relationships with its celebrity fans and investors. The 60-second brand anthem, which debuted during the NBA game between the L.A. Lakers and the Utah Jazz on Monday night, also stars a friendly…
It’s a familiar scene: 7 a.m. on a Tuesday and the laundry neglected from over the weekend is piled high. A bowl of cereal remains sadly untouched on the breakfast table while your fussy eater kid rolls around on the floor, screaming and throwing a tantrum. There’s a Zoom presentation at 8 a.m., and five…
Italian schoolgirls Vittoria Oliveri and Carola Pessina found a way to keep themselves entertained during lockdown: The friends and neighbors played tennis together from atop their respective rooftops. Watch the video here: Just incredible to see ???? ???? Liguria, Italy ???????? | #tennisathome pic.twitter.com/dh8bqlvFhj — ATP Tour (@atptour) April 18, 2020 The video has been…
Coca-Cola has a product for caffeine lovers. Today, the company announced the date for the stateside debut of Coca-Cola Coffee, a canned product that’s a hybrid between coffee and Coca-Cola’s signature beverage. The brand described it as a drink that “fuses the familiar, authentic taste of Coca-Cola with the rich, luxurious flavor of 100% Brazilian…
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