You know them from their commercials. Tiny, naughty-but-nice anthropomorphic candies cause problems for people, such as dropping a dumbbell on a poor guy’s foot in the gym or blasting air horns when a young girl returns home past curfew. But then they offer some sort of endearing solution that approaches redemption. Whether they are friend…
Kroger, the largest supermarket chain in the U.S. and second largest food retailer, is expanding into the ghost kitchen category, going up against a field of startups and delivery service providers including DoorDash. The company today announced the launch of two on-premises kitchens at locations in Indianapolis and Columbus, Ohio, in partnership with ClusterTruck, a…
McDonald’s is adding a new lineup of McCaf? Bakery items to its menu, the company said today, the latest salvo in the breakfast wars that are heating up among the major fast-food chains. In addition to a lineup of well-known savory items such as the Egg McMuffin, McDonald’s is offering breakfast goers three new choices,…
Key Insights The fake cheese category has historically been described by tasters as “rubbery” and “artificial with hints of Play-Doh. Daiya is positioning itself as “cheese that happens to not come from dairy.” Fake cheese grew 51% since 2017, while dairy cheese grew just 5%. It might be unspoken in the marketing world, but it’s…
Four years ago, sneaker enthusiast and popular YouTuber Brad Hall shot a late-night video of himself at the wheel of his car as he headed to a McDonald’s drive-through. The endearingly neurotic Hall confessed that he was depressed that he missed his chance to buy the latest edition of Air Jordan 1s. Hall was opting…
How many of us are guilty of rolling over and checking our emails and social feeds as soon as the alarm wakes us up? In an ever-demanding world, where many of us are balancing working from home with other responsibilities such as childcare and homeschooling, it can feel that everyone, all the time, wants a…
Another brand is changing its packaging amid larger discussions from consumers of what is and isn’t appropriate. The ice cream brand long known as Eskimo Pie will henceforth be called Edy’s Pie in a nod to its brand founder, candy-maker Joseph Edy. It’s also an effort to distance itself from what Elizabell Marquez, head of…
Dunkin’ largely succeeded in its bid to transform National Coffee Day on Sept. 29 into National Dunkin’ Day with an increase in both social media mentions and foot traffic. The donut, sandwich and coffee chain saw its name appear in 57% of branded National Coffee Day mentions on Twitter, the company told Adweek. Dunkin’ also…
After devastating France (and other European countries) throughout spring and summer, it seemed the coronavirus crisis was finally being brought under control, with the number of deaths and new infections dipping following lockdown restrictions. But unfortunately, the rate of infection is once again growing across Europe, including in France, which has seen an exponential increase…
If you’ve ever eaten a tub of ice cream in one sitting while ugly crying at a mediocre movie, or have reached for an indulgent midnight snack in a bid to calm your pandemic-shredded nerves, then you’ll be well familiar with the idea of comfort food. To celebrate National Noodle Day (there truly is a…
The thought of putting a hamburger in the microwave is pretty unsettling to most Americans, and judging by the U.K. ads we’ve seen in recent years for British brand Rustlers, the idea also requires some convincing across the pond. In Droga5 London’s newest work for Rustlers, we see a series of scenarios that seem to…
J Balvin is an international icon, award-winning reggaeton star and one of the best-selling Latin music artists. Now, he has another honor to his name: having a McDonald’s meal named after him. His go-to order? A Big Mac with no pickles, medium fries with ketchup and an Oreo McFlurry. “As a longtime McDonald’s fan, I…
Casey’s General Stores, a Midwest convenience store chain with a cult following for its pizza and donuts, unveiled a new visual identity that modernizes its look and feel. “From our stores to our menu to our digital experience, Casey’s is delighting our guests in new and exciting ways,” said Chris Jones, the retailer’s CMO, in…
Key Insights CPG brands are coming up with creative ways to maintain certain consumer behaviors that involve their products Add Oktoberfest to the list of events either altered or canceled due to the ongoing public health crisis. With the celebration, hosted annually in Munich, Germany, called off, Campbell’s snack brand Snyder’s of Hanover is attempting…
Living a bicoastal lifestyle is a lot trickier in 2020. With the coronavirus pandemic still a reality of American life, jetting from New York City to Los Angeles isn’t as easy as it used to be. And that’s made it harder for New Yorkers to enjoy their favorite West Coast cuisine–ditto for Angelenos missing their…
Dr. Praeger’s, a pioneer in veggie-centric burgers, launches its first major national ad campaign this week with an animated face-off between fresh produce and junk food. (Guess who wins?) The brand, which debuted in grocery freezer cases in 1996, long before plant-based food was mainstream, introduced many American consumers to “burger” patties made from a…
Though it’s difficult to find many positives amid a global pandemic, new data from Hearst Magazines and GlobalWebIndex shows that cooking (and food in general) has been a beacon of hope for many. GlobalWebIndex conducted its study from April through June, surveying more than 20,000 people. Hearst Magazines and B3 Intelligence conducted additional research in…
If you’ve ever dined in a Michelin star restaurant (I say dined, because somehow it feels more proper to say than “eaten” when talking about a fancy establishment) then you probably had to wait a fair while to get a table before being blown away by the mastery of the cooking. Well, Burger King in…
If you’re at all squeamish about loud eating sounds–complete with bits of food flying and lips being licked–turn away now. But first, it may be important to know that dogs, not humans, are responsible for this specific instance of egregiously lacking table manners. Does that make it better? For many canine fans, the sound of…
Imagine having a client like McDonald’s that is so globally famous that you don’t even need to display the brand’s logo or name in ads. TBWAParis, which has worked with McDonald’s in France since 1985, has leveraged the power of the fast food brand’s menu in its latest campaign, which features out-of-home ads of a…
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