Last week a video from comedian Meg Stalter went viral on Twitter. Entitled “Corporations on July 1st,” it featured Stalter playing a boss and delivering satirical lines such as: “It is officially July 1st… no more gay stuff.” Stalter’s comedy resonated because it mocked a trend that becomes all too apparent during every Pride month:…
There’s a fairly logical reason why hot dogs are sold 10 to a package and their corresponding buns come only in 8-count bags.* But who cares about food manufacturing history when this gross inequity continues to plague us? Let’s be clear: Hot-dog-to-bun-ratio is less than a blip on the radar of actual problems, even those…
In the world of virtual and hybrid events, interaction and engagement are challenges for brands wanting to engage the audience of potential consumers. To overcome that challenge, Diageo has begun an online initiative that includes online cocktail-making and the ability to help find the right cocktail in partnership with Pinterest. Leveraging AR technology, the Taste…
While consumers have gotten used to nights spent watching Netflix on the couch, PepsiCo and Regal Cinemas are working hard to evoke theater nostalgia that will get people buying movie tickets, buttery popcorn and fountain soda again. After Regal ditched Coke for Pepsi two months before the pandemic, the duo is now on a mission…
One of the most legendary love stories never happened. Ice cream brand Magnum has reimagined history by commissioning an original artwork inspired by Dante Alighieri and his muse Beatrice. For International Kissing Day (July 6) and the 700th anniversary of Dante’s death, Magnum asked the renowned Italian artist Roberto Ferri–dubbed the modern Caravaggio and portrait…
In his nearly 10 years at PepsiCo, chief design officer Mauro Porcini has had the opportunity to work on countless projects and brands. So why is it that SodaStream Professional excites him so much? “It’s one of the brands of the future,” Porcini says. “It talks about sustainability, it talks about health and wellness, it…
Six young friends head deep into the woods for some rest and relaxation, surrendering their smartphones for the ultimate digital detox. Their destination is an idyllic spot called Bushy Mountain, with no one in sight for miles–except that creepy old clerk at the general store. Cue ominous music. If you’ve ever watched Friday the 13th,…
After a year and a half in the house, we’ve likely lost touch with every social routine we ever had–including how, and what, to order at the bar. To offer some support amid this awkward season of reentry, Seagram’s 7 Crown American Blended Whiskey recruited comedian and actor Iliza Shlesinger to star in its new…
During her stint at healthy food brand Daily Harvest, Mayssa Chehata found herself searching for a better-for-you candy option that appealed to her, but coming up short. So she decided to start one herself. Chehata founded Behave in October 2019 after reaching out to world-renowned chef Elizabeth Falkner, who’s known for her pastries and sweets….
Presenter Vanessa Feltz’s BBC Radio London researcher messaged me last week asking whether I’d be happy to give an industry insider response on-air to the news that, in an effort to curb childhood obesity, the British government had enacted a new watershed TV and online ban on high fat, sugar and salt (HFSS) food advertising….
DoorDash has been working diligently to expand the scope of its reach both within its long-standing partnerships with local restaurants and beyond. A big part of that effort involves creating inroads with millennials and Gen Z, two of the most powerful consumer bases today. For the delivery brand, the best way to strengthen those relationships…
‘Junk food giants will be banned from advertising online’ ran the front page of The Times yesterday morning and, in that sense, the British government has achieved what it set out to do. The news of the high fat, salt and sugar (HFSS) foods online ad ban has grabbed front-page headlines, made a splash and–on…
As the Covid-19 pandemic engenders a massive reassessment of hygiene practices, the tradition of blowing out birthday candles is coming under long-overdue scrutiny due to its risk of spreading germs. For its centenary year, Betty Crocker, the General Mills-owned baking brand, has reimagined the process with the design of a sound-activated LED candle that gamifies…
In its commitment to lower the level of childhood obesity across the U.K., the Government confirmed that it plans on regulating adverts of high fat, salt and sugar foods across TV and online. This will impact spending from some of the biggest brands in the country. The ban follows Government figures that discovered that one…
The lives of LGBTQ+ people have often been overlooked in history. Skittles is trying to remedy this by diving into the archives and shining a spotlight on historic LGBTQ+ moments. The “Recolor the Rainbow” campaign, created by Adam & Eve/DDB, coincides with Pride month in June and is a partnership between Skittles, Gay Times Group,…
The last year has seen major changes in how Americans shop for groceries, and that has opened up new realms of possibility for brands and consumers alike. For Albertsons and DoorDash, finding ways to better provide options for their customers meant teaming up. Via DoorDash’s marketplace app, consumers can now shop nearly 2,000 Albertsons locations…
Culinary publisher Food52 has launched a new sub-brand this week dedicated to the ritual of making and enjoying all kinds of drinks, capitalizing on the pandemic-induced appetite for at-home tipples. The vertical, aptly named Drinks52, includes content like cocktail recipes and odes to morning beverage rituals, initially publishing roughly three pieces of content a week…
Burger King has added to its Cannes Lions awards haul by scoring the top prize in Direct, which celebrates targeted and response-driven creativity. The fast-food brand’s “Stevenage Challenge,” created by David Miami, won the Direct Grand Prix. It also won a gold Lion in the category. Launched in 2019, the campaign saw Burger King sponsor…
Fast-food chain Sonic Drive-In challenged three popular TikTok personalities to hack its menu by incorporating ingredients from other fast-food or convenience store brands. Newton Nguyen will tackle Sonic’s Hand Made Onion Rings Tuesday (June 22), Nicole Renard will put her touch on the Footlong Quarter Pound Coney Thursday and Kena Peay will handle the Cherry…
Coffee, donut and sandwich chain Dunkin’ appointed Rafael Acevedo as its new U.S. CMO effective immediately, the company announced. Acevedo is filling a position that has been vacant since his predecessor Tony Weisman left in late 2019. In his new role, Acevedo will lead marketing, which includes field and digital as well as product innovation…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
