Customer testimony is crucial for brand managers to get a better understanding of their real audience. Likewise, word of mouth is the bread of life for a brand like Laphroaig. It’s not a lager, it’s Scotch whisky. Watch as these friends try Laphroaig for the first time. If Laphroaig was a scared and sterile little […]
The post It’s Beautiful, Something of the Moon Is In the Glass appeared first on Adpulp.
Do the coastal elites who work in Manhattan and L.A. ad agencies truly understand what motivates the people in the middle of the nation to buy hamburgers, life insurance policies, and pickup trucks? Clearly, the best of them do. Carl’s Jr., for instance, runs sexist ads made by award-winning creatives from 72andsunny in Southern California. […]
The post Can Agencies In Blue States Relate To Shoppers In Trump’s America? appeared first on AdPulp.
With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single […]
The post Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign appeared first on AdPulp.
One bias to which I will readily admit is skepticism towards focus-group-driven research. Too many times I’ve seen such groups dominated by a strong personality while the professional leader flails away at attempts to reign in that person. I suppose such research has its place, but read the reports with a jaundiced eye and ALWAYS have a staffer or two behind the glass wall.
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