Apr
02
Subjective Research
Posted in: UncategorizedOne bias to which I will readily admit is skepticism towards focus-group-driven research. Too many times I’ve seen such groups dominated by a strong personality while the professional leader flails away at attempts to reign in that person. I suppose such research has its place, but read the reports with a jaundiced eye and ALWAYS have a staffer or two behind the glass wall.
Our of Focus
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