Netflix has found a formula when it comes to promoting its content in Europe through experiences and stunts that capture media attention and drive word of mouth. With the release of The Harder They Fall earlier in November, the company opened an open-air museum in Paris to celebrate notable Black historical figures. The Jeymes Samuel-directed,…
In the animated world of Fairfax, a new series on Amazon Prime Video, there’s a brand at the center of the story described as “the holy grail of streetwear” and whose retail store is so dope that people literally walk through fire to get there. Its product drops? Legendary. Its prices? Outrageous. This temple of…
According to Noodles, TikTok’s most lovable pug oracle, “bones days” are ideal for getting up, getting active and exploring our surroundings. Recently, Reddy–a Petco-owned premium lifestyle brand for dogs–gave pets and their human parents the opportunity to do just that with a marketing experience guided entirely by scent. Reddy, Petco’s first concept flagship store, officially…
Gerrymandering is an ongoing threat to fair elections, yet many Americans still don’t know the severity of the threat it poses. Disenfranchising voters and preventing competition in general elections are only a fraction of the sweeping negative effects that manipulating electoral boundaries can cause. Using the 37th U.S. House district in Austin as an example…
You’ve heard of experiential marketing … but what if you add the theme of mystery? A play on the human instinct to solve problems is just what makes bidet and toiletries company Tushy a creative disruptor, not only in their unique category but the entire industry. Pull up your Marketing 101 books, and flush them…
Most of today’s best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that […]
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What do start-ups and interns have in common? Both need to produce results fast and cheap. To do this they need to feature inspired creativity, as one marketing intern recently discovered when she participated in some major attention-grabbing stunts while working with the recently relaunched dating app Thursday. Currently studying for a master’s degree in…
A character named Guillermo, scene-stealer extraordinaire on the FX hit series What We Do in the Shadows, is hosting a pop-up event where he promises to dole out exclusive merchandise at a Los Angeles hotspot. Among the ghoulishly bedazzled swag: limited-edition kicks from Vans embellished with the phrase “Bite Me.” They glow in the dark,…
Bananas come in all shapes and sizes, and that might be the fatal flaw of the “banana for scale” meme–you have to see a banana in person to know how big it is. A banana could be small enough to fit in a lunchbox… or it could be 40 feet tall. With its recent “Banana…
After 18 months of pandemic disruption, marketers have begun to consider multi-sensory experiences and brand design systems as an important future part of their brand differentiation plans, according to research conducted by Isobar. The Dentsu International-owned agency’s annual Creative Experience survey has aimed to discover marketers’ plans moving forward from the Covid-19 pandemic and the…
After a steady drumbeat of increasingly bad news about its business operations, Ozy Media is shutting down, according to The New York Times. The company, founded in 2013 by Carlos Watson and business partner Samir Rao, faced a slew of damning reports that began when Rao was accused of impersonating a YouTube executive on an…
Even as concert venues and business conferences have tentatively welcomed back audiences in person, the virtual world of meetings and metaverses isn’t going anywhere. The reality of hybrid gatherings’ staying power is what led a former head of location-based marketing companies to focus on creating a software operation that allows organizers to know how well…
The summer of swag is bleeding over into the fall, with A&W recently launching a line of pricey, bespoke items to celebrate “cheddar weather” and Arby’s announcing a new set of cozy sweatsuits for cooler temperatures. And now it’s Oscar Mayer’s turn, with the introduction of its first apparel line, a “Street Meat Capsule Collection”…
The global sexual wellness market is expected to reach $41.6 billion by the year 2027. Yet social stigma, particularly when it comes to healthcare that doesn’t apply directly to cisgender men, remains a major hurdle for access to things like birth control. According to The Pill Club, getting contraception should be as easy as visiting…
Music artist and fashion/beauty mogul Rihanna brought some sizzle to New York’s Soho neighborhood Saturday night with an experiential event that literally and figuratively stopped traffic. To celebrate the arrival of the Amazon Prime runway special “Savage X Fenty Show Vol. 3,” the beauty brand took over the windows at 477 Broadway for an unforgettable…
What happens when one of the world’s most brain-bending art companies partners with Wieden+Kennedy to promote something billed as “a mind-altering train station for the multiverse”? You get the universe’s first transdimensional travel ad, obviously. And it’s almost exactly as odd as you’d expect. With Meow Wolf’s “Get Out and See the Worlds,” W+K Portland…
It’s fitting that it took a generation for Funko, a company created with its black, cartoony eyes aimed squarely on nostalgia, to finally find its place alongside other larger-than-life icons in the upcoming Macy’s Thanksgiving Day Parade. It’s also fitting that the 23-year-old collectible toy company is making its parade debut with a balloon rendering…
The Met Store, the retail arm of New York’s Metropolitan Museum of Art, has partnered with fashion media powerhouse Vogue to sell designer products on Instagram as the Met Gala–the A-list event whose red carpet has in prior years seen actor Billy Porter carried in by half a dozen shirtless men and actor Jared Leto…
You can see a lot on a drive around Los Angeles–epic traffic jams, non-native palm trees and random D-list celebrities, typically. But now you can add to the list of possibilities a 10-foot-tall soy sauce packet and a piece of sushi the size of a subcompact car. They’re worthy of a double take, and that’s…
There are few things more annoying than eagerly awaiting the return of a TV show, only for someone to spoil it for you as soon as it is released. In the age of social media, this is clearly more of a problem–as much as 12.5% of online conversations related to a single show are spoilers,…
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