Saks, the ecommerce spinoff of the eponymous department store, is beefing up its livestream shopping experience just in time for the holidays. The company unveiled a slate of one-time streams for its Saks Live platform that will feature stylists, lifestyle bloggers and other influencers discussing holiday gift-giving and party planning. Like other programming on the…
My sister called in a bit of a panic the other day. She was worried about holiday shopping and getting gifts to my kids in time for Diwali. After all, she doesn’t want to lose the title of Favorite Auntie if she can’t follow through on their wish lists. She’s always been a planner. But…
In June, Netflix debuted its first-ever ecommerce destination, Netflix.shop, to promote collectibles, apparel and home d?cor related to the streamer’s buzziest programs. Now, just in time for the holidays, the company is expanding into even more branded merchandise around Netflix itself. The company this month will start selling Chilleez, plush collectible pillow-like dolls bearing a…
Retailers have high hopes for the 2021 holiday season and Walmart, the largest U.S. retailer for more than 30 years, is no exception. True to its size, Walmart is indeed going big this year with a connected commerce bonanza, including shoppable experiences and facial recognition in an overarching campaign it calls, “Joy. Fully.” Livestreams–one of…
After years of testing and recommending West Elm products to their readers, the editors at The Strategist have finally taken the relationship to the next level. The New York Magazine title and the furniture and decor retailer announced on Thursday morning a collection of around 40 West Elm products, such as its Mid-Century Bar Cart…
Financial services company Stripe is teaming with delayed payment giant Klarna to offer buy now, pay later (BNPL) capabilities to the millions of merchants who use Stripe, the latest in a series of major deals between payment providers and BNPL companies. The partnership will allow Stripe’s retail merchants in 20 countries to choose whether to…
What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and consumer products Sheel Shah spoke…
Cannatech player Dutchie, a commerce platform for cannabis, was considered enough of a scrappy startup last winter to be featured at Adweek’s Challenger Brand Summit, alongside buck-the-status-quo newcomers like Uncle Nearest, Dame and Imperfect Foods. But since then, the Oregon-based firm has landed two massive funding rounds–$200 million in March and $350 million last week–for…
Soon, Amazon’s roughly 1.5 million active third-party sellers–or at least those in its Brand Registry program–will have access to a search analytics dashboard for better insight into the performance of their products. The new dashboard will include both query and catalog performance. Query performance will provide insights into the search terms associated with products so…
You’ve heard of experiential marketing … but what if you add the theme of mystery? A play on the human instinct to solve problems is just what makes bidet and toiletries company Tushy a creative disruptor, not only in their unique category but the entire industry. Pull up your Marketing 101 books, and flush them…
Who’s ready for another holiday season in a pandemic? Most Americans, it seems. That’s according to Adobe Analytics, which released its latest Digital Economy Index Wednesday morning. The report projects online sales will hit $207 billion in the U.S. during the 2021 holiday season, a 10% year-over-year increase. “That is smaller than in the past…
YouTube is making big moves in the live shopping game, detailing an integrated shopping experience it has been intensively testing, with creators representing a big part of the mix. The Google-owned video platform cited a study it conducted with Publicis and TalkShoppe, saying that 89% of YouTube viewers who responded believe creators on the platform…
Walmart is bringing back early holiday sales in what it calls Black Friday Deals for Days, but with a twist: This year, its Walmart+ members will get a four-hour head start on digital discounts in November. The retailer is grouping its Black Friday offers into three events, starting online on Nov. 3 and in stores…
Summer has come to an end, the back-to-school season has wrapped, and marketers can finally take a moment to rest. Right? Of course not! The holiday shopping season is underway, and the pressure is on. This year we’re heading into yet another holiday shopping season riddled with uncertainty, with the good news of the wide…
Netflix has sought to win over streaming subscribers around the world with hit series like Squid Game and Stranger Things. Now, the service is betting that show-specific products available for purchase through one of the country’s biggest retailers will offer another way to keep consumers coming back month after month. The streaming giant has teamed…
NBCUniversal News Group is shaking up its ecommerce strategy. The company has combined its NBC News Shopping and CNBC Select brands into a single destination, called Select. The offering, available at NBCNews.com/Select and CNBC.com/Select, includes a wellness guide to working out at home, a tech guide to working from home and a roundup of the…
As the holiday season nears, publishers are hoping to translate an uptick in consumer spending into ecommerce gains that will bolster their final quarter figures. Predictions from retail analyst firms Bain, Deloitte and Mastercard SpendingPulse all predict retail consumption will rise by at least 7% in November and December compared to last year, totaling nearly…
Pinterest introduced a new shopping campaign, “Find What You Actually Love: Pinterest Shopping,” along with several new features for merchants on its platform. Collections on Pinterest can now incorporate slideshows, enabling merchants to create immersive, video-like shoppable ad experiences through catalog integrations. Eligible verified merchants in the U.S. can add details to their profiles on…
To borrow a line from Shakespeare, sometimes what’s past is prologue. At least that seems to be the thinking at florist network FTD, which unveiled a rebranding that harkens back to its founding more than a century ago as a nonprofit collective. “Rebrands are typically viewed as a reinvention, and it’s not often that you…
Etsy shoppers can now see how some of the marketplace’s most popular products look in a stylish living space before making a purchase. Top line The handmade goods hub has debuted a true-to-scale virtual home decorated with artwork, furnishings and other items from Etsy’s listings. Viewers can navigate through the photorealistic 360-degree visuals from their…
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