Jul
24
Advertising: Online, a Cereal Maker Takes an Inclusive Approach
Posted in: UncategorizedGeneral Mills created a cereal lovers group on Facebook that welcomes mentions and even recipes made with cereals made by its competitors.
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Jun
19
Nickelodeon Resists Critics of Food Ads
Posted in: UncategorizedIn resisting calls to ban ads for nutritionally questionable food, Nickelodeon argued that its job was children’s entertainment, not nutrition.
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Jun
12
Advertising: Nestlé Adds Premium Brand in Still Water Arena
Posted in: UncategorizedAds for Resource, which are being introduced on Monday, are aimed at a stylish, higher income woman.
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May
20
Campaign Spotlight: Balance Bar’s New Owner Starts a Brand Campaign
Posted in: UncategorizedA nutritional energy bar called Balance Bar begins a campaign to strengthen the brand name.
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