Jan
27
News From the Advertising Industry for the Week of Jan. 27
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
     |
Jan
08
Advertising: New Agency, a Spinoff, Will Aim Its Message at a Hispanic Audience
Posted in: UncategorizedThe JeffreyGroup, an agency known mainly for public relations, is creating a new agency to provide cross-cultural marketing to Hispanics.
| |
Nov
19
Advertising: Bacardi Campaign Focuses on Resilience, Rather Than Rum
Posted in: UncategorizedA new advertising campaign chronicles the tumult Bacardi has weathered since it was introduced in Cuba in 1862.
| |
Aug
09
Advertising: To Put Puerto Rico Onscreen, the Right Brands
Posted in: UncategorizedThe film “200 Cartas” (“200 Letters”) was financed in part through a careful collection of brand partnerships that will continue during its publicity campaign.
| |
Jun
23
Advertising: A Multiplicity of Magazine Covers, and Just as Many Reasons
Posted in: UncategorizedPublishers of prominent publications have embraced the concept of publishing multiple covers in a single month, hoping to lure more readers and advertisers.
| |
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.