Hasta La Creative!

Doremus and DDB Columbia have released a new campaign for O-I, the largest manufacturer of glass packaging in the world, touting the benefits of glass over cans and plastic.

While a campaign for glass bottles may sound like a pretty boring proposition, the agencies do a good job at keeping things entertaining. In the above spot, probably the best of the bunch, a group of friends get glass envy when they realize the shortcomings of clunking beer cans together. In other spots a man stranded on an island has poor luck sending a distress signal with a plastic bottle and a guy’s cardboard box of whiskey ruins his chances with a lady. While the spots vary in effectiveness and entertainment value they largely do a good job at showing the benefits of glass over other options in inventive ways. The ads broke online earlier this month and will extend to television in Colombia and Peru later this week. (more…)

New Career Opportunities Daily: The best jobs in media.

Given all the recent drama surrounding the Cadillac account and the fact that it’s the end of the day on a Friday, we thought it would be a good time to look at some alternate work for one of the company’s campaigns.

Here, then, are two spots from Spike DDB – yes, the one run by Spike Lee and based nowhere near our neighborhood in Brooklyn — to promote the new Cadillac ATS sedan.

The first one, “Coding It”, seems to be about professional responsibility:

Note the old, corporate dude and his subtle nod of approval.

So you can away with using the word “chiseled” outside the Twilight fan fiction universe.

(more…)

New Career Opportunities Daily: The best jobs in media.

Amsterdam-based international agency Etcetera/DDB has a new integrated campaign for TNT, introducing the new tagline, “The People Network.”

For a 50-second broadcast spot, Etcetera/DDB created a delivery truck made out of people. As traffic builds up heading into a tunnel, the people break away and run with packages through the tunnel, reassembling once the traffic dies down, as a boy looks on amazed. The campaign took 100 days for Etcetera/DDB to create, from ideation to execution, working closely with TNT. It rolls out in eight key markets this week, with the broadcast effort supported by digital, OOH, direct, promotion, print and radio components, eventually rolling out in 30 different European countries.

Dick van der Lecq, MD of Etcetera said, “Previously customers bought products or brands. Nowadays customers consciously buy a company. The DNA and the people behind the brand. Talking to dozens of TNT employees showed us the only way to express their attitude towards clients: the human transport company. A ‘human truck’ captures that belief in the TV-commercial in one sight.”

Stick around after a jump for a look at the making of the human truck in the spot. (more…)

New Career Opportunities Daily: The best jobs in media.

The latest spot advertising Sony’s newest smartphone goes well beyond your standard product demo.

The ad, created by adam&eveDDB as part of the brand’s “demand great” campaign, shows us an (almost certainly exaggerated) sequence starring several well-lit skiiers and the best cover of Kavinsky’s “Night Call” to date:

The spot looks like an attempt to position the phone itself — which has not been released yet in the U.S. and will probably make its first appearance stateside in October a mere six-plus months after its predecessor’s debut — as a superior alternative to better-known competitors.

We’re not sure about all that, but the visuals are impressive.

New Career Opportunities Daily: The best jobs in media.

It seems odd that there’s never been a Halloween ad for Skittles. While the brand may not have the same kind of association with the holiday as, say, Reese’s, it still commands a good deal of exchange value for kids swapping trick or treat hauls. And yet DDB Chicago’s new Halloween spot, extending the brand’s “Experience The Rainbow” campaign, is the brand’s first foray into Halloween advertising.

As you might expect, the ad contains the level of weirdness associated with that campaign, and the brand’s advertising in general. When a boy finds himself stuck in a giant spiderweb, attempting to reach a bag of Skittles, his friend wonders what to do. Then a giant spider shows up, promising to help if he gets stuck, and thus begins a lifelong friendship…or does it?

The spot is rolling out as a 15-second broadcast spot and an extended, 45-second online video (featured above), and will run until Halloween. (more…)

New Career Opportunities Daily: The best jobs in media.

David Leonard, national president and chief operating officer of DDB Canada announced today that the agency has appointed 17-year DDB veteran Cosmo Campbell as its new chief creative officer. Campbell replaces Kevin Drew Davis, who is transferring to DDB Chicago to serve as senior vice president, executive creative director on the McDonald’s US business.

Campbell previously served as executive creative director of DDB Canada Vancouver, where his work has been recognized with numerous national and international awards. Dean Lee, who has served as executive creative director alongside Campbell at DDB Canada Vancouver, will now take over on a solo basis. In his new role as DDB Canada’s chief creative officer, Campbell will be responsible for overseeing the agency’s creative production and “serve as a key architect on new business strategy.” (more…)

New Career Opportunities Daily: The best jobs in media.

Just in time for the start of football season comes the possibly anticipated Hans and Franz #DoubleCheck spot from DDB — a follow-up to the “makin’ copies” ad that aired during the MTV VMAs.

Dana Carvey and Kevin Nealon’s classic SNL characters surprise Aaron Rodgers’ “Discount Double Check® Guy” in the gym and offer to pump up his workout as a token of thanks:

The nostalgia is effective in this spot, probably because Hans and Franz was always a better skit than anything involving Rob Schneider.

(more…)

New Career Opportunities Daily: The best jobs in media.

DDB California has named Todd Grantham as the agency’s new president and CEO, based out of the agency’s San Francisco office, Adweek reports. Grantham fills the role vacated by Mike Harris in June.

Grantham arrives at DDB California from Goodby Silverstein & Partners, where he served as director of new business and associate partner. He originally arrived at Goodby back in 1996 and has held roles at the agency including  associate director of account management and managing director. He’s worked with clients such as Chevrolet, Saturn Adobe, Hewlett-Packard, Yahoo and Quaker Oats.

DDB North America President Mark O’Brien “cited Grantham’s brand experience, people skills and ‘respect for creativity’” in making the hire, according to Adweek. Grantham’s experience in developing new business was undoubtedly another factor, as the agency looks to rebound from losing Well Fargo to BBDO in March. Top accounts at the agency currently include ConAgra Foods and Clorox.

New Career Opportunities Daily: The best jobs in media.

Feminine hygiene brand Carefree has released some videos from DDB Sydney promoting its new website, and they’re absolutely 100 percent not your typical feminine hygiene ads.

No mysterious blue liquid being poured onto a maxi pad. No woman in white walking along the beach looking unreasonably elated for someone who’s supposedly on day two of her period. Instead, the spots feature three different hosts—Harmony Freebush, Fanny Glitterwinkle and Stefan Van Der Blöed—who monologue emphatically about different aspects of vaginal care.

One is devoted entirely to vagina names. The hosts and their monologues are all ridiculous (that’s the point) and end with the on-screen text: “Really? For a more real take on [vaginas, periods, tampons, fill-in-the-blank], visit carefree.com.au.”

The videos range from funny to ridiculous to “watching a sex scene with your parents in the room” cringey. Stefan Van Der Blöed and his turtleneck get my vote for best videos, but you’ll have to watch them all and decide for yourself which is best.

We’re all aware that certain campaigns exist to move product and, more prominently, to earn attention for the responsible agencies during awards season.

A recent debate over a Cannes winner produced by DDB seems to further prove the point: as Australian media pub mUmBRELLA noted, the McDonald’s print campaign that went on to win a bronze Press Lion appeared on April 30–the very last day for consideration–in a local paper with a circulation of about 20,000.

DDB insisted that the spots, all of which appeared in the same issue of the paper, were part of the pitch that produced the TV ad after the jump.

The pub’s editors, however, didn’t seem so sure.

(more…)

New Career Opportunities Daily: The best jobs in media.