Hasta La Creative!

DDB Canada has a new campaign for Nordstrom entitled “Shoes That Move You,” that takes a nostalgic look back at customer’s childhoods.

In “Cardboard Box,” for example, a voiceover says, “When you were young, you could see endless possibility inside of a cardboard box…” over whimsically shot scenes of children making imaginative use of cardboard boxes. The spot then cuts to a woman opening up a box of Nordstrom shoes, as the voiceover finishes “…some things never change.” This transition is handled well, suggesting to the viewer that the woman at the spot’s conclusion is the cardboard astronaut from the previous shot. In the similarly-themed “Cake,” meanwhile, Nordstrom shoes are likened to getting the biggest slice of cake at a party. Both spots aim to capitalize on the cute factor, while making customers associate the brand with fond childhood memories. (more…)

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