Motivational Monday: ‘The Idea Catchers’ by DDB Limelight

In case you’re currently suffering through a case of the late Mondays, DDB Group Asia Pacific (@DDBLimelight) recently released a video entitled “The Idea Catchers.”

According to a blog post on the agency’s website, the video, first imagined by Regional Creative Director Andy Fackrell seeks to honor “the people behind the work who constantly observe, think and meticulously deliver thought-provoking ideas, which have had an impact on popular culture.”

In other words, it’s a defense of advertising creatives everywhere.

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