Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Fred and Ben Savage Are Bigger Now–and So Are These Goldfish Beloved TV stars Fred and Ben Savage are back for a Goldfish Mega Bites ad that pokes fun at the prevalence of ’90s reboots–while also,…
ViacomCBS is releasing an adaptation of the Halo video game series on its Paramount+ streaming service on March 24 and the company has been building hype among fans and franchise newcomers with a massive marketing effort. “We knew we wanted to put together one of the biggest campaigns that we’d had for any single title…
Aiming to emulate the cold, crisp conditions of early winter in Lapland, Finland, the Boston Beer Company has introduced the Bevy Long Drink to the world, alongside a campaign emulating a Nordic pool party to promote it. The drink is based on the traditional Finnish cocktail the “Long Drink,” which was originally created for guests…
The Canadian Down Syndrome Society (CDSS), is reminding people that love has no labels and comes in many different forms despite the lack of awareness and understanding from the general population. As part of its continued efforts to dispel misconceptions about the lives of people with Down syndrome, the CDSS launched an awareness initiative with…
Does that spontaneous French tattoo you got during your 2019 vacation really mean “faith,” or does it actually mean “liver?” In a new campaign timed for World Tattoo Day, language-learning program Duolingo is prepared to help those who are inked and unsure. Beginning March 21, the brand is launching “#TattooDuoOver,” a campaign that will run…
Jackass crew member Steve-O, never one to back down from a dare, has played tetherball with a beehive, jammed a fish hook in his face for a swim with sharks and walked a tightrope over an alligator-inhabited river–with raw chicken in his jock strap. All this was done for the amusement of the R-rated movie-loving…
In its ’90s heyday, under the creative eye of Tom Ford, Gucci’s billboards were all about sex, glamour and Kate Moss. More recent campaigns have been fronted by A$AP Rocky, Tyler the Creator and Iggy Pop. However, at the start of this year the fashion house made its boldest move yet when it turned to…
March Madness is in the air, and with the NCAA’s annual tournament kicking off March 13, many fans are planning to be among those cheering in the crowd. However, those hoping to attend the games will have to accomplish one final task beforehand: they’ll need to get their work shifts covered. As part of AT&T’s…
New podcast Oatly Lake has all the hallmarks of the true crime and investigative journalism genres. Jingly-jangly intro music. An engaging podcast host. And a mystery rooted in small-town America. The twist? The solitary episode of the first season, titled “Deep Waters,” is actually is actually an 18-minute ad for Swedish alternative milk brand Oatly….
Puma launched the “She Moves Us” campaign in March 2021 to unite its top female brand ambassadors in sharing their success stories and inspire other women through talks, videos and interviews. In honor of Women’s History Month, the brand has debuted a new minute-long “She Moves Us” video showing women overcoming challenges to achieve their…
Tushy isn’t shying away from clearing the air on a shitty subject. In fact, the controversial DTC bidet brand has become notorious for its irreverent and–ahem– refreshing approach to educating consumers about the health benefits of using their products. Meanwhile, founder and chief creative officer Miki Agrawal has made no secret of her intentions to…
For years, armed with Starbucks Pumpkin Spice Lattes, millennials have defined trends in coffee culture. However, Gen Z’s influence on the humble cup of Joe is growing. That’s why McDonald’s is targeting the younger generation in its latest work for McCaf? in the Gulf. Created by the brand’s dedicated Publicis Group agency, Studio M, McDonald’s…
Ah the ’80s. The decade that brought us Duran Duran, Jazzercise, Ghostbusters, shoulder pads and Super Mario Bros. It’s all too easy to get nostalgic for eras gone by and (what feels like) simpler times. Which is exactly the point German asset bank Union Investment makes in its most recent ad. Putting a spin on…
Spring is often associated with optimism, fresh beginnings and, with the world in bloom, feelings of hope and renewal. Along with spring cleaning their homes, many people take the opportunity to enliven their wardrobe with some color after spending the winter months all bundled up. In celebration of the new season, luxury fashion house Kate…
This sugary product isn’t actually a delicious part of a complete breakfast. It’s fictional. And its musical launch commercial–featuring a sassy, upbeat ear worm–isn’t as lighthearted as it may sound. Loopholes the cereal and “Loopholes” the campaign have been created to draw attention to a serious health problem in America: lack of access to period…
You might not be able to eat pizza in the metaverse, but if Papa Johns has anything to do with you’ll still be able to showcase your love for a cheesy slice. The takeaway chain has unveiled its own series of NFTs–a free collection of nine virtual bag designs inspired by its humble pizza delivery…
Creative organization D&AD has U-turned on its decision to accept Russian entries to its 2022 awards. The nonprofit said last week that it would continue to welcome entries from the country, but promised to donate fees to the Art Directors Club of Ukraine. Now, it has decided to ban entries from Russia entirely as the…
Kids bickering in the back on the way to school. A baby sleeping peacefully in a rear-facing car seat. A family meandering through a mountainous landscape with a car full of luggage. Automakers have tried and tested creative formulas to promote their family-friendly models, but Dacia is turning these tired cliches on its head in…
Black queer love is front and center as Polaroid partners with My Black Queerness, My Queer Blackness (MBQMQB) for Musings on Love–a social media challenge that will highlight the diverse and multifaceted images of Black queer identity. The challenge was created with the goal of redefining romantic love and to celebrate an array of different…
Brooklyn-based associate creative director Candace Faircloth isn’t afraid of a little competition, and her work with challenger brand Freshworks proves it. When the software solutions company wanted to take on its major competitor, Salesforce, Faircloth blended her creative eye with her strategic know-how to create a campaign that helped her client grab some much needed…
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