While many entrepreneurs strike out on their own after years of learning their business, Natalie Boden began honing her skills during her childhood in Honduras, where her grandmother started a textile shop in the 1960s and ran the operations as a single mother of three before Boden’s parents took over. “My entrepreneurial nature was planted…
As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Check out this year’s media innovators featured on Adweek’s Creative 100 who are defining the next era of media, and no longer limited by…
In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging. This year’s roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a…
It took the TV industry two years to fully recover from 2020’s pandemic-fueled production shutdowns–and as streaming services rapidly bulk up their original content slates, 2022 is on track to feature more original TV shows on linear and streaming than ever before (surpassing last year’s record 559 programs). The tsunami of new and returning series…
From musicians, authors, comedians, actors, performers, designers and dancers to social media creators and TV personalities, these celebs and stars are leveraging their fame and followings to impact culture and changing how we see stardom. Here are this year’s icons and influencers featured on Adweek’s Creative 100: Doja Cat Rapper, singer, songwriter and producer Rise…
These filmmakers have created some of the year’s most buzzed-about work–short films for brands, documentaries, passion projects and more–and have received well-deserved critical acclaim in the process. They’re also driving important conversation around a variety of topics, including the Black experience and diversity, equity and inclusion, and changing how we think about the creative process….
As the All England Lawn Tennis Club (AELTC) celebrates one-hundred years at Centre Court, there’s no time like the present to reflect on some of the iconic moments the organization has seen on the field. For the AELTC, the best way to acknowledge the past is to keep your feet planted firmly in the future….
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Boy Smells puts star power behind its Pride scent and campaign View this post on Instagram A post shared by Boy Smells (@boy__smells) Comedian, social media personality and Hacks star Megan Stalter and Boys in the…
Every June, Pride Month arrives in a flurry of colorful, celebratory marketing and familiar calls for equality. But amid the onslaught of discriminatory and harmful anti-LGBTQ+ policies, the need for real impact and support is only increasing. As part of its continued efforts in supporting queer youth, The Body Shop North America’s latest creative campaign…
The end of an advertising era has come: Bud Light is wrapping up its relationship with Wieden+Kennedy after a seven-year run. The beer maker has put its creative account up for review and W+K has declined to defend the business. Those productive seven years saw a new catch phrase created for the beverage, a return…
For most marketing teams, there’s a wall separating brand marketing and performance marketing. But that wall is crumbling, and it’s coming down faster now. The ones leading the demolition will build in its place this decade’s generation of breakout brands. They are the brand marketers who are reengineering creativity to be data-driven, and performance marketers…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Bieber and Pam reunite for a new Tim Hortons’ menu item Last year, Canadian chain Tim Hortons teamed up with Justin Bieber to create Timbiebs (Bieber-themed variations of its Timbits donut bites). Now the collaboration continues…
As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture. As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital media company Remezcla with a new campaign aiming to connect with Hispanic consumers….
The beauty industry is regularly criticized for catering to a limited demographic while pressuring consumers to conform to unrealistic standards. Still, there have always been people working in creator spaces and behind the scenes to facilitate a more inclusive beauty world. With the intention of creating a brand accessible for all, Andrew Fitzsimons Haircare has…
California-based RPA vps and creative directors Yama Rahyar and Bang Pham show that embracing differences while working toward shared beliefs can be a major part of what makes a partnership click. Their advertising origin stories couldn’t be more different. For Pham, “It all started with a typeface: Futura Bold Oblique. As an art history undergrad,…
While she lives in New York now, the path that led Droga5 group creative director Marybeth Ledesma to a career in advertising began in the Windy City. “I grew up in Chicago and from a young age was exposed to a lot of different cultures,” Ledesma told Adweek for the AAPI Creative Spotlight series, a…
When The Distillery Project head of production Nik Traxler was growing up, he wanted to be a roller coaster engineer and design the fastest, most thrilling ride to ever exist. He gave up on that dream after barely passing high school calculus and set his sights on a career in law, rethinking that goal after…
Stagwell’s Constellation network is expanding and formalizing its offering, and it has a fresh take on how a holding company can organize to serve its clients. As part of this process it’s investing in a leadership expansion, with 72andSunny founder John Boiler pivoting roles and welcoming a new digital leader to the top. Constellation is…
Ahead of the Stanley Cup Final on June 30, the NHL has experienced its highest viewership since the 2016/2017 season. Going into the postseason tournament is always at least a little emotional, but the NHL is leaving its 2021/2022 season with the assurance of more great moments to come. Created in partnership with Highdive, the…
“What is the American Dream?” It’s a time-tested question that has yielded countless different visions that have evolved across different generations. While there is no singular answer, the responses are largely unified by themes of opportunity and personal agency. For many marginalized communities, opportunities can feel entirely out of reach without proof of what’s possible….
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