The Chicago Portfolio School, one of the biggest creative pipelines in the city, is leaving students and instructors in the dark ahead of its summer session. The for-profit organization, which charges students upwards of $19,300 per year, has collected tuition checks without providing complete scheduling for a semester scheduled to start today, according to several…
Vegemite, wool, The Wiggles–Australia has many exports, but Cadbury is on a mission to generate hype around one and one only: the Caramilk chocolate bar. Having brought the snack to U.K. shores for the first-time last year, the Mondelez-owned brand has come up with a novel way to generate interest among Brits this summer–by enlisting…
Multimedia company 3Pas Studios has appointed Encantos co-founder Steven Wolfe Pereira to its newly created role of chief business officer. According to the company, Wolfe Pereira will lead its day-to-day operations, new business development and strategic partnerships. He will report to 3Pas Studios co-founder and CEO Ben Odell and co-founder Eugenio Derbez as the company…
Though often remembered as a historical figure that led to peace between her tribe and European settlers, Pocahontas is a fictional construct utilized to further historical whitewashing and the erasure of the atrocities that colonization brought to the Indigenous peoples of North America. The true story is anything but heartwarming, and features a child named…
It was no walk in the park to land a starring role in the first major marketing push for Fetch by The Dodo, a rebranded pet insurance company making its national debut. Animals had to first submit a video audition, then take part in Zoom callbacks where a director asked them to perform tasks like…
After suffering a drop in sales during the pandemic, Coca-Cola refocused with a new global position in 2021, its first in half a decade. This has spurred an interest in strengthening the reach of some of the brand’s affiliated platforms, like Coke Studio. Created in partnership with Zeno Group, the studio has teamed with musician…
DoorDash is determined to make the dreams of its Dashers–that is, the platform’s dedicated delivery people–come true, one project at a time. At the Tribeca Festival, DoorDash debuted their branded film, Alien: The Other, written by filmmaker, writer and Dasher ?zg?r Seyben. The film follows the hazy point of view of a woman who has…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Old Spice and Arby’s unite to battle the meat sweats Arby’s is acknowledging that the egregious stack of meat on its Half Pound Roast Beef sandwich is likely to give fans the “meat sweats,” so to…
Work stress can creep into every aspect of your life, keeping you from enjoying time away from the office. In its first major brand advertising campaign since going public in 2020, work management platform Asana and its lead creative partner Omelet aim to personify anxiety as demanding monsters that can be tamed with a little…
In a surprise twist, Love the Work More, the website which hacked Cannes Lions last year by providing access to view the winning entries for free, has won an award at the very event it targeted. Picking up a bronze Lion in the PR category, the site is now recognized by the very awards show…
The Samsung Galaxy S22 Ultra’s Nightography feature–which captures bright footage, even at night–is so good, it’s scary. At least according to “Make Stranger Things Epic,” the company’s new 60-second spot that highlights the smartphone as part of an ongoing partnership with Netflix, tied to Stranger Things’ fourth season. In the spot–debuting today on Samsung’s social…
[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] This week, passers-by on London’s South Bank–one of the city’s busiest areas stretching along the River Thames–can stroll through an installation of 50 large-scale portraits of people smiling. The men and…
Though keeping an eye on nutrition can be beneficial, “clean eating” trends have long been criticized for a tendency to cast food from non-white cultures as being disproportionately unhealthy. Perhaps nowhere has that misconception been so prevalent as with MSG, an additive famously maligned for causing everything from headaches to lethargy despite a lack of…
Ryan Reynolds just announced the impending launch of a new nonprofit aiming to make creative careers more accessible to production hopefuls from underrepresented communities. During a Cannes Lions panel hosted by Bloomberg, the Maximum Effort founder announced the formation of Creative Ladder, a 501(c)(3) organization that will offer programs and services for students and emerging…
Last October, entertainment icon Queen Latifah teamed up with pharmaceutical brand Novo Nordisk for “It’s Bigger Than Me,” a campaign aiming to change the conversation surrounding obesity. Through the lens of her extensive acting career, Latifah examined how obesity is often regarded as an easily preventable state worthy of shame instead of a valid medical…
In the late 1970s, long before today’s crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Now, the beauty brand is back and with a new documentary that traces the history of Black beauty. To call attention to the historical and still-persistent lack…
Smoking definitely isn’t cool anymore but fire is, and flames are the focus of a new brand campaign for heritage lighter company Zippo by Ogilvy. The classic flip-top metal lighters are looking to gain new fans through a series of intense films that feature people using the lighters for anything but firing up cigarettes. As…
Many agencies have publicly committed more equitable advertising. They joined pledges, dedicating a certain number of their clients’ media dollars to minority-owned publications. But the industry still has a long way to go. The 4A’s Now. New. Next report on the talent and future of work cites a Salesforce study in which 71% of respondents…
Throughout the years, brands have struggled to showcase an authentic commitment to LGBTQ+ communities not just during Pride, but all year round. However, as Gen Z continues to lead today’s consumer trends, brands are in a unique position to make meaningful connections with LGBTQ+ youth. Brands like Macy’s, Abercrombie & Fitch and Harry’s have expressed…
The outbreak of a major national cyber-attack is one that has been considered for decades–and the implications are potentially unthinkable, something that British broadcaster Channel 4 outlines in a promotional campaign for its new six-part series The Undeclared War. Released last week, the campaign, which was inspired by Orson Wells’ War of the Worlds radio…
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