Peanut butter and jelly. Mac and cheese. Taylor and Travis. Some things just go well together. Like Tiger Woods and Nike. One of the most iconic partnerships in sports has come to an end after 27 years. Nike was one of the few brands that stood beside Woods during his career’s highest highs and lowest…
Global snack producer Mondelez International is growing, and its creative marketing strategy is driving its success. For its third-quarter results released in November 2023, the company revealed an expectation of organic net revenue growth of 14% to 15% for the year ahead as it continues to serve over 150 countries around the world. The European…
Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as “content.” That reductive, catch-all term that means everything and nothing, and is touted by so many as the way to “connect with an audience” and “build community” (a couple more buzzwords there for you). That’s not to say…
New year, new hookup. As people set resolutions, some with a fresh approach to romance, the first Sunday in January is the busiest day of the year in online dating-known as Dating Sunday. On Tinder alone, the number of messages sent across the app surges by 22%, while likes increase by 18%. Dating Sunday (falling…
It’s been a year of economic uncertainty to say the least. An imminent then not-so-imminent recession. Layoffs. Return to office, if you dare–we have a DJ! (No child care though.) In times like these, we can only be certain of one thing: Everyone is going to do the same damn ads and activations. Those tried-and-true…
Forget about ho-hum matchups like peanut butter and jelly–today’s brand collaborations are far more exciting, surprising and occasionally downright weird. As digital transformation and the rise of conscious consumerism have created a more interconnected and interdependent global market, collaborations allow brands to pool resources and expertise to stay ahead of fierce competition. The good news?…
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Meanwhile, several accounts went into review. It’s been a tragic year…
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Meanwhile, several accounts went into review. It’s been a tragic year…
Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years–destructive raccoons, talking camels, joyful piglets, gleeful woodchucks and Pinocchio–only two have been in multiple spots and only one had its own sitcom. Most people think of the Gecko when they…
Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange program, brands and creators were able to go beyond the traditional channels and have a direct line straight to each other. Earlier this year, Meta and Adweek partnered together to…
Celebrities, they’re just like us. They have embarrassing moments, struggle with self-doubt at pool parties and rage against fruit flies. Uber Eats brings to life the hilarious inner monologues that may occur while ordering out. Created by agency Special US, the videos focus on different celebrities considering their delivery options-to comic effect. The actors who…
Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs), isn’t it time that the industry starts reaching out to the extraterrestrial market? MoonPie took note of the hearings. In the aftermath of these revelations, the company’s…
Smirnoff is leaning further into intersectionality and inclusivity with a colorful campaign and series of experiences that celebrate the magic that happens when people from different backgrounds socialize together. In mid-2023, the vodka brand unveiled a fresh tagline devised by newly appointed agency McCann, “We Do We.” The hero spot features drinkers of different genders,…
Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a really big candle in New York City. The campaign introduces a new creative platform, “Come Back to Your Senses,” developed by Adweek’s Multicultural Agency of the Year, The Community, which won the business after a…
It’s the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it’s time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift dominate? How many times you hit play on “Flowers” by Miley Cyrus? Were you the only person who made an unhinged playlist…
Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in developing successful Black professionals in America. According to a White House report, HBCUs have produced approximately 40% of all Black engineers, 50% of all Black lawyers, 70% of Black doctors and 80% of Black judges….
For myriad personal and complex reasons breastfeeding can be tough or even impossible. That’s why, although the World Health Organization (WHO) recommends exclusive breastfeeding until six months, just 40% of infants are fed this way globally. All moms will know the mantra that “fed is best,” and baby bottles have come a long way since…
Elves certainly don’t belong on shelves in the first Christmas ad from global travel brand TUI. In a bid to reach travelers before the New Year vacation booking frenzy, the advertiser has unveiled a high-energy spot that shows what really happens when Santa Claus flies off to deliver presents on Christmas Eve. The hero ad…
As our November holiday approaches, we find ourselves reflecting on the many things we’re thankful for. As a long-time veteran of the ad business, I’m thankful for the creative people in this industry, who breathe life into campaigns and brands on a daily basis, despite ever-changing client priorities and challenging economic environments. While many of…
It’s a classic festive story: Rather than hating his boss, A Christmas Carol’s Bob Cratchit pities his lonely and miserable employer Ebenezer Scrooge and hopes that he’ll find joy in the holiday season. Apple’s annual holiday film, Fuzzy Feelings, channels the same sentiment, following a woman who comes to see her grumpy boss in a…
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