Last year, Pereira O’Dell (POD) employees evaluated the agency’s marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency’s external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal. POD leaders…
SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift’s The Eras Tour concert film now airing on Disney+. The brand is rerunning its poignant 60-second spot called “A Life in Sound” during the exclusive streaming event that kicked off today and allowed less…
Museums are sometimes seen as dusty, irrelevant institutions in the digital era. Young people may be more interested in scrolling TikTok than staring at a painting or sculpture in an art gallery. The V&A Museum in London is tackling that challenge head-on with an elaborate campaign that caters to a wide range of specific and…
Havas Group is on the brink of potential change as its parent company, Vivendi, contemplates spinning off the growing advertising network as its own public entity. If the project were to go through–and it’s not confirmed yet–Havas would be listed as a public company in its own right, a move Havas’ chairman and CEO, Yannick…
Daylight saving time starts this Sunday in the U.S., but Titan Casket and Ryan Reynolds’ agency, Maximum Effort, would like to kill the tradition in order to save lives. The darkly funny campaign starring David Dastmalchian takes aim at what some say is an outdated tradition. Dressed in a shiny black shirt, the Oppenheimer and…
Consumers may not like to think about where their bacon comes from, but the People for the Ethical Treatment for Animals (PETA) forces viewers to confront the realities of factory farming by blending cute animation and a catchy tune with grotesque images. Agency Grey London and production company Biscuit made the animated film, Pig Farm,…
Does heartbreak still feel good in a place like this? Presumably it does, though the oft-repeated and now-infamous line from AMC Theatres’ long-running campaign with Nicole Kidman is missing from a new version of the ad that dropped today. The tweaked spot, which still showcases the Oscar-winning spokeswoman in the bedazzled pantsuit that inspired Halloween…
Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It’s doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. It began as a media review. The brand team expanded its focus beyond media, inviting integrated…
Ikea is fresh off launching its first global ad campaign at the ripe old age of 80, and its most senior marketer is hopeful a unified approach will help the retailer appeal to customers across borders battling the same cost-of-living crisis. “When Ikea first started in 1943, we were only based in Sweden. Since then,…
Jennifer Aniston couldn’t remember her on-screen soul mate David Schwimmer, and now she’s drawing a complete blank on “the Rachel” hairdo. What kind of mind meld has Uber Eats orchestrated here? In a continuation of the “Worth Remembering” campaign that kicked off during Super Bowl 58, Aniston is back for another round of promoting Uber…
Progressive Insurance’s Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. All in all, Liquid Death’s recently concluded eBay auction lived up to its pre-launch hype, resulting in 200-plus bids, a mostly good-natured brand pile-on and a robust social media discussion, with comments actually worth reading. The winner…
Jonathan Balck, managing director of Boston-based creative agency Colossus, didn’t start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel’s and Best Buy before it made a pitch for Athenahealth–a cloud-based network services provider for health care companies. Marketing in Athenahealth’s category…
For the first time in its history, Mediahub competed with the industry’s largest media agencies in 2023. Its work is edgy, and it’s embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West…
You might be wondering how an iconic pretzel brand that’s been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade, pretzels. But that’s not the only reason why. Auntie Anne’s has become a brand on social that takes…
There can be a lot to remember when preparing for Valentine’s Day, but keeping safe driving front of mind is important. Some might even say that staying focused while on the road is, well, a little sexy. Tapping into the unexpected sex appeal of safe driving, Canadian insurance company Belairdirect has released a two-minute R&B-style…
Super Bowl ads, often regarded as mini-blockbusters, are a central part of the event’s allure. Amid the glitz of celebrity endorsements and the strategic genius of top-tier agency teams, there’s an often-overlooked cadre of professionals who are the backbone of these advertising marvels: the makers. The creation of these spots is a symphony of artistic…
If dead men could talk–or better yet, sing–they would tell us that putting flowers on their graves is a lovely gesture, but they would rather have had those buds while they were alive to enjoy them. They can’t wake up and smell the roses, after all, since they “can’t wake up,” according to a playful…
This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. Or at least, a digitized version of Chester appears to welcome bystanders into the “cheesy” pop up chapel. On Saturday a real officiant legally married Frito-Lay employees. The brand’s CEO was…
A few ads ago, Geico reintroduced its famed Caveman character, luring him out of his comfort zone to appear in what he thought was a documentary about him. He was wrong. Geico was instead interviewing the Caveman for a documentary about the insurance company’s most famous mascot, the Gecko, who was introduced in 1999. At…
A wise person once said, “don’t read the comment section,” but there might be some golden nuggets of inspiration hidden there–at least for beauty and skincare brand Eos. Eos has grabbed attention with “Dirty DMs,” a playfully NSFW spot. The comical 60-second video introduces viewers to a friendly grandmother, who cheerfully reads a stack of…
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