Apple Music teased Kendrick Lamar’s upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer SZA. The 30-second teaser, dropped on Thursday, sees Lamar talking on the phone on a football field. A line of men walking in unison can be seen at the top of the screen, alluding to…
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris’s. Actors Chris Pratt and Chris Hemsworth will promote Meta’s Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,…
Like many brands, Ikea is jumping on viral trends–but it’s about 10 years late to the party. The retail giant’s latest campaign promotes its revamped loyalty program, Ikea Family, which just launched in its home country of Sweden and is set to reach all of its markets by the end of this year. While a…
Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O’Hara will co-star alongside each other once more for Michelob Ultra’s Super Bowl 59 campaign. This time, the pair don’t find themselves in the afterlife, but rather on a tennis court. The Anheuser-Busch’s (AB InBev)-owned beer brand has launched a teaser film,…
Baby animals are cute crowd-pleasers–and doesn’t Budweiser know it. The Anheuser-Busch’s (AB InBev)-owned beer brand has just unveiled its Super Bowl 59 ad teaser, “Something ‘Big’ Is Coming,” and the star of the show looks to be a sharp-eared Clydesdale foal. The 15-second video shows Clydesdale horses geared up and ready to leave the brewery…
It’s a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple’s eighth annual Chinese New Year campaign underscores the universality of that experience, while arguing that leaving yourself open to love can be magical. Director Michael Gracey, known for the 2017 film The Greatest Showman,…
Growing up as a Sri Lankan American immigrant, I remember my first visit to a museum in the United States. It was more than a building filled with objects–it was a portal. For me, it bridged the unfamiliar with the familiar, transforming the abstract idea of a new home into something tangible. Museums became spaces…
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. “The Body Is Art, Part II” ushers in a new collection of performance apparel and sneakers for spring/summer 2025. On first partnered with British artist FKA…
Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, “Get a Grip,” which aims to alleviate academic stress for students ahead of the spring semester. In collaboration with brand studio Unentitled, the brand also unveiled its new mascot Ace, an orange octopus that acts as a…
Bumble, the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. Dimoldenberg is the first star in Bumble’s year-long series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview…
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing…
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing…
Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of its “It Starts With a Swipe” campaign by once again inviting daters to reconsider what they thought they knew about…
The real couples featured in Hinge’s new campaign share a funny coincidence: All of them unknowingly crossed paths with their future partner in person before connecting on the dating app. Hinge tells these surprising, true love stories in its latest ads, which continue its long-running “Designed to Be Deleted” platform. The campaign-launching amid reports of…
Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with pickles. The nearly four-minute film, created by Google Brand Studio, is devoted to breakout searches — or terms that spiked by more than…
ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under the radar or that you may have overlooked – but that doesn’t make their creative quality any less excellent. For the second consecutive year, ADWEEK shines a light on those campaigns that may not have…
A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks. However, despite appearances, this larger-than-life balloon got stuck on purpose – and isn’t an official entry to Chicago’s parade. Mars Inc.’s Iams pet food brand created the stunt to highlight the importance…
Ally Financial is reviving its “Banksgiving” campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The Thankgiving initiative was originally launched in 2018. It quickly went viral with a moving video that showed the bank’s employees granting customers’ wishes. The push ran again in…
When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it’s the brand’s growling cat emblem. Maybe it’s Ben Kingsley’s starring role in its “Good to Be Bad” F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set…
Last week, Sweetgreen’s newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: “What a clever way to super-serve mega fans.” The company proudly heralded the idea in a press release and touted the new merch on social media just before the holidays. An hour later, another post hit my feed. Apparel…
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