Pete Davidson is known for a lot of things. There’s his Saturday Night Live (SNL) stint, his loosely autobiographical movie, The King of Staten Island, and his tattoos (which he’s now removed). He’s also known for his high-profile dating history. Fellow celebrities ranging from Ariana Grande and Kaia Gerber to Kate Beckinsale and Kim Kardashian…
Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone from President Trump to Samuel L. Jackson. And brands were out in full force, shelling out upwards of $8 million for a 30-second…
THE AD: Kansas City Chiefs head coach Andy Reid partnered with Skechers for “Side Hustle,” a 30-second Super Bowl spot that promotes the brand’s Hands Free Slip-ins shoes. The new range means that instead of tying shoelaces, Reid can save his hands for something more important like… hand modeling. He might need a side gig…
THE AD: Antonio Banderas opens his Bosch fridge, marvels at its freshness-preserving tech, and–bam!–he’s no longer just Antonio; he’s tuxedo-clad Antonio Bosch-deras, oozing suave confidence. Meanwhile, a construction worker morphs into a “Macho Man” Randy Savage-esque wrestling legend, complete with over-the-top theatrics, all thanks to…a Bosch power tool? The two strut, pose, and flex their…
With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it’s also the quickest way to crash and burn if an ad falls flat. At $8 million pop for a slot in this year’s Big Game, hedging bets on a spot designed…
Brands are under pressure to produce more relevant content, faster, across more platforms. To meet that demand, Dentsu and Adobe are rolling out Adobe GenStudio Dentsu+, an AI tool designed to help brands scale content production without ballooning costs. Launched last year, GenStudio integrates applications from Adobe Experience Cloud, Adobe Creative Cloud, and Firefly’s AI…
All mammals have hair or fur of some type, but only humans (and perhaps some animals with bad allergies) have a fraught relationship with theirs. Many of us go through elaborate means to remove our pubic hair–but not Kiehl’s. The cosmetics brand has taken a reverse approach, going through elaborate means to restore pubic hair…
There’s only one David Beckham. Bonafide soccer legend, international star, founder of Haig Club, Inter Miami’s president, and husband to Posh Spice. In Stella Artois’ Super Bowl 59 teaser ad, though, there’s not just one David Beckham. In fact, there are two. After debuting as a brand ambassador for Anheuser-Busch (AB InBev)’s Belgian-style beer in…
Apple Music teased Kendrick Lamar’s upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer SZA. The 30-second teaser, dropped on Thursday, sees Lamar talking on the phone on a football field. A line of men walking in unison can be seen at the top of the screen, alluding to…
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris’s. Actors Chris Pratt and Chris Hemsworth will promote Meta’s Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,…
Like many brands, Ikea is jumping on viral trends–but it’s about 10 years late to the party. The retail giant’s latest campaign promotes its revamped loyalty program, Ikea Family, which just launched in its home country of Sweden and is set to reach all of its markets by the end of this year. While a…
Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O’Hara will co-star alongside each other once more for Michelob Ultra’s Super Bowl 59 campaign. This time, the pair don’t find themselves in the afterlife, but rather on a tennis court. The Anheuser-Busch’s (AB InBev)-owned beer brand has launched a teaser film,…
Baby animals are cute crowd-pleasers–and doesn’t Budweiser know it. The Anheuser-Busch’s (AB InBev)-owned beer brand has just unveiled its Super Bowl 59 ad teaser, “Something ‘Big’ Is Coming,” and the star of the show looks to be a sharp-eared Clydesdale foal. The 15-second video shows Clydesdale horses geared up and ready to leave the brewery…
It’s a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple’s eighth annual Chinese New Year campaign underscores the universality of that experience, while arguing that leaving yourself open to love can be magical. Director Michael Gracey, known for the 2017 film The Greatest Showman,…
Growing up as a Sri Lankan American immigrant, I remember my first visit to a museum in the United States. It was more than a building filled with objects–it was a portal. For me, it bridged the unfamiliar with the familiar, transforming the abstract idea of a new home into something tangible. Museums became spaces…
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. “The Body Is Art, Part II” ushers in a new collection of performance apparel and sneakers for spring/summer 2025. On first partnered with British artist FKA…
Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, “Get a Grip,” which aims to alleviate academic stress for students ahead of the spring semester. In collaboration with brand studio Unentitled, the brand also unveiled its new mascot Ace, an orange octopus that acts as a…
Bumble, the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. Dimoldenberg is the first star in Bumble’s year-long series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview…
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing…
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing…
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