Shoppers can find most things they need on Amazon, and some they don’t (see: tiny deck chairs and emotional support pickles). They can also order sushi, burritos, and more without delivery fees, thanks to a tie-up with takeout app Grubhub. Since 2022, Amazon Prime’s 180 million members have had access to Grubhub+, the brand’s premium…
Kate McKinnon likes to get under the skin of the characters she plays, which often starts with how they look and what they’re wearing–perfectly parted hair and severe brunette bun for Ruth Bader Ginsburg, for instance, and ultra high-rise pants for alien abductee Colleen Rafferty. For a recent project for Philips Sonicare, the Saturday Night…
A 30-second Geico ad called “Horror Movie” needed to look like the real Hollywood slasher franchises it was parodying, with attractive stars, desolate setting, high stakes, and slick production values. And its villain–a prototypical axe murderer–had to speak volumes without a single word of dialogue. It wasn’t until the final moments of filming–and the final…
While leading the glamorous life of a media and fashion mogul, Kim Kardashian has at her disposal “a handsome mobile DJ providing a perfect track for every room” she enters. Of course she does. That the music-cueing minion happens to be comedian Ben Marshall provides a knowing wink that runs through the latest long-form ad…
No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any “talking” wall plaque or novelty necktie-and yet those gifts, or “gifts,” arrive each year, destined for dusty basements and yard sales across America. Shutterfly, in one of the first holiday ads to launch for the 2024 season, suggests…
It wouldn’t be a proper Halloween without a nightmare-inducing clown, and Six Flags obliges with just such a creature that terrorizes young housemates and then backseat drives them to a theme park outing. The 5-minute film, a narrative first for the brand from creative agency TMA, leans heavily into the horror genre, adding a tension-busting,…
A young homeowner suffering from parentamorphosis would likely start spouting arcane Scoville data as a wing-eating guest on The Hot Ones, all while making lame jokes about being “cool as a cucumber.” Dr. Rick will do no such thing. The longtime spokesman for Progressive Insurance, played by actor-comedian Bill Glass, takes a seat today opposite…
Levi’s iconic “Launderette” ad has had an Americana makeover with help from Beyonce. The Cowboy Carter singer takes a starring role in the brand’s reprise of its 1985 ad from London agency BBH. Set to the sound of “I Heard it Through the Grapevine” by Marvin Gaye, the original spot showed model Nick Kamen strip…
Public media knows it has a problem. Since joining the industry two years ago, the most common phrase we’ve heard is “We need to meet people where they are.” They’re right–we have a distribution problem. But we’re skirting around a bigger issue. You can buy reach. You can put your show on social. But none…
“Narrative” is one of those words in the water right now. Politicians talk about “resetting the narrative” after campaign missteps. Coaches go hoarse trying to change the narrative after a string of losses. Savvy business leaders are recognizing the need, too, with the understanding that narrative can supercharge alignment across a growing organization and shift…
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended each day by rewatching all 6 seasons of The Sopranos. If we can be immersed by characters like Tony Soprano for over 78 hours, is our capacity to pay attention actually dwindling? Or have we…
Bubble Skincare has earned a coveted spot in the skincare routines of Gen Z and Gen Alpha with its colorful packaging and social-first marketing approach. Now, it wants to drive more loyalty among younger audiences through real-world activations, starting with college campuses. This weekend (Sept. 14), will see Bubble launch its “Face the Gameday” college…
Legendary actor James Earl Jones has died at age 93. Best known for voicing the roles of Darth Vader in Star Wars and Mufasa in The Lion King, Jones was considered one of the world’s best actors. He is one of the few to have garnered EGOT status, winning Emmy, Grammy, Oscar, and Tony awards…
Glamorous. Evil. Fun. These are some ways advertising has been depicted in film and television. But what do the real people who work in advertising think about their media portrayal? In this episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by advertising veterans Shannon Miller and David Griner, two of…
Since presentation is everything, Liquid Death has displayed its canned beverages in a converted coffin for years now, mostly at trade shows and other events. It always seemed shockingly fitting, especially because the creepy cooler was a DIY project built on a shoestring budget, in line with the brand’s in-your-face attitude. That container, though a…
During a brainstorming session at her boutique marketing firm, the title character of the frothy Netflix hit Emily in Paris suggests that a wine client create a booze-free cocktail. In explaining the buzz around nonalcoholic tipples, Emily says: “There’s been a lot of growth in that sector, thanks to the sober curious movement. It’s mostly…
Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are countless blogs, newsletters, and experts offering “tips and tricks,” questionable algorithm hacks, thoughts on trends, and other advice…
With NFL season right around the corner, Buffalo Wild Wings has teamed up with retired seven-time Pro Bowl Philadelphia Eagles center Jason Kelce. Having confirmed his retirement in March, the athlete couldn’t stay away for too long, taking a starring role in the brand’s “Built for Football” campaign to ensure the chain stays top of…
What if Beetlejuice owned a car dealership? One spooky night, a family finds out when they pull up to a used-car dealership thinking it’s a CarMax. Instead, they’re greeted by a creepy cast of characters who work at “BeetleMax.” Their search for a car takes an eerie turn. Within a few moments of the family…
The new campaign for Calvin Klein is a little Risky Business and a lot of empowered exhibitionism, wrapped in ’90s nostalgia. The work features actor Greta Lee in a brand debut that may be this fall’s answer to Jeremy Allen White’s headline-grabbing spring video for the legendary fashion label. Lee, a first-time Emmy nominee for…
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