Progressive Insurance’s Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. All in all, Liquid Death’s recently concluded eBay auction lived up to its pre-launch hype, resulting in 200-plus bids, a mostly good-natured brand pile-on and a robust social media discussion, with comments actually worth reading. The winner…
Jonathan Balck, managing director of Boston-based creative agency Colossus, didn’t start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel’s and Best Buy before it made a pitch for Athenahealth–a cloud-based network services provider for health care companies. Marketing in Athenahealth’s category…
For the first time in its history, Mediahub competed with the industry’s largest media agencies in 2023. Its work is edgy, and it’s embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West…
You might be wondering how an iconic pretzel brand that’s been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade, pretzels. But that’s not the only reason why. Auntie Anne’s has become a brand on social that takes…
There can be a lot to remember when preparing for Valentine’s Day, but keeping safe driving front of mind is important. Some might even say that staying focused while on the road is, well, a little sexy. Tapping into the unexpected sex appeal of safe driving, Canadian insurance company Belairdirect has released a two-minute R&B-style…
Super Bowl ads, often regarded as mini-blockbusters, are a central part of the event’s allure. Amid the glitz of celebrity endorsements and the strategic genius of top-tier agency teams, there’s an often-overlooked cadre of professionals who are the backbone of these advertising marvels: the makers. The creation of these spots is a symphony of artistic…
If dead men could talk–or better yet, sing–they would tell us that putting flowers on their graves is a lovely gesture, but they would rather have had those buds while they were alive to enjoy them. They can’t wake up and smell the roses, after all, since they “can’t wake up,” according to a playful…
This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. Or at least, a digitized version of Chester appears to welcome bystanders into the “cheesy” pop up chapel. On Saturday a real officiant legally married Frito-Lay employees. The brand’s CEO was…
A few ads ago, Geico reintroduced its famed Caveman character, luring him out of his comfort zone to appear in what he thought was a documentary about him. He was wrong. Geico was instead interviewing the Caveman for a documentary about the insurance company’s most famous mascot, the Gecko, who was introduced in 1999. At…
A wise person once said, “don’t read the comment section,” but there might be some golden nuggets of inspiration hidden there–at least for beauty and skincare brand Eos. Eos has grabbed attention with “Dirty DMs,” a playfully NSFW spot. The comical 60-second video introduces viewers to a friendly grandmother, who cheerfully reads a stack of…
Even with so much promise for instant connection through for technology, the reality of dating can be pretty bleak. Finding the right partner is challenging, but Teleflora’s hopeful ad focuses on the emotional transformation that love can bring. Airing ahead of Valentine’s Day, Teleflora’s “Believe in Love” urges couples to think about how love has…
Over the past few Super Bowl games, there have been some brand stunts that have cut through the other 50 Big Game ads and have made the industry insanely jealous (damn you, floating QR code). However, traditional storytelling continues to make a powerful impact as well. So, as this year’s Super Bowl creative starts to…
Ahead of Change Your Password Day on Feb. 1, password management software 1Password and Ryan Reynolds’ agency Maximum Effort have teamed up again to help consumers protect themselves from bad actors ready to steal their data. And who better to embody that mission than a spokesperson who knows a thing or two about bad acting?…
For its first global campaign, which premiered during the most watched National Football League Divisional Playoff game in history, Dolby Laboratories called (in) an audible (experience) with “Jenny From the Block.” In “Love More Jennifer Lopez,” the multihyphenate star famously known as J.Lo dances it out with commuters stuck in traffic “vibing” to her new…
New England Patriots owner Robert Kraft, founder of the Foundation to Combat Antisemitism (FCAS), will air its first national Super Bowl spot this year. It comes after Kraft matched a $100 million donation from the Norman R. Rales and Ruth Rales Foundation, resulting in new funding totaling $200 million. The 30-second spot is a new…
No one left the cake out in the rain, but just as illogically, someone launched a projectile from a slingshot–inside the house, of all places–causing a chain reaction that destroyed a chocolate confection meant for a kid named Norah. Ordering a triple-layer replacement sets off a new flurry of activity, at a local bakery, followed…
In the endless U.S. debate over work-life balance for the new year and beyond, a hot topic has emerged: the four-day workweek. From tech early adopters like Buffer and Basecamp to the United Auto Workers in September, a shorter week has been touted by many as not only a solution to burnout but the natural…
PARK CITY, Utah–The Sundance Film Festival’s 2024 brand partners are playing a big role on Main Street. It’s tough to travel a single block without spotting an activation. Festival goers can visit DoorDash’s pop-up convenience store, or rest in one of several brand-sponsored lounges. Adobe, Acura, Audible, Canon, Chase, Shutterstock and United Talent Authority all…
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. The brand partnered with legendary rapper Snoop Dogg to use his not-so-secret affinity with cannabis to trick the world into thinking he’d given up “smoke,” only to reveal that he was partnering with Solo Stove to promote…
Gather up some well-worn advertising tropes in the beer category, and the result may include at least a few of the following images: amber waves of grain, kissed by the sun, male bonding, manual labor, communal end-of-day tippling. Beer me, indeed. With just weeks until Super Bowl 58, Liquid Death previews a parade of cliches…
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