Beats by Dre Expands Its Pill People Family With Angel Reese and Daniel Ricciardo

Beats by Dre unveils two new colors in its Pill portable speaker line, along with animated ads starring WNBA’s Angel Reese and former F1’s Daniel Ricciardo.

Xfinity Welcomes Fortune-Seekers to the Mythical World of Boomtown

Xfinity’s ads debut a new marketing platform, “The WiFi is Booming,” which makes WiFi the ultimate star of the show.

American Culture Still Matters for Global Brands

America is under a sharper lens than perhaps ever before. So why are global brands still so invested in showing up here?

No One Cares: What We Can All Learn From Liquid Death’s UK Demise

Liquid Death didn’t fail because of its brand. Actually, it didn’t fail at all.

As Levi’s Beyoncé Ads Up Sales, Willie Jones Enters the Chat

After hailing the ‘Beyoncé effect,’ the denim brand continues its collab with a 1988 remake.

When Did Chaos Get Safe?

The weird is now polished, the absurd is now A/B tested, the irreverent is now legal-friendly.

BritBox Battles the Streaming Giants, Betting on Human Craft Over Algorithms

BritBox has launched an ad campaign by Uncommon as it expands its presence in the U.S. market.

Brian Cox Is Actually Chill in Malibu Rum’s Rallying Cry to ‘Clock Off’

Malibu and agency Wieden+Kennedy London kick off the summer drinking season with a breezy Brian Cox ad.

Brian Cox Is Actually Chill in Malibu Rum’s Rallying Cry to ‘Clock Off’

Malibu and agency Wieden+Kennedy London kick off the summer drinking season with a breezy Brian Cox ad.

Kylie Kelce Bellies Up to the Bar in Liquid Death’s Provocative Ad

To be clear, Liquid Death is not suggesting that pregnant women go on benders. It just looks that way, purposely so, as the self-styled punk-rock water brand partners with Kylie Kelce for a campaign called “Kegs for Pregs.” Kylie Kelce, whose popular new podcast rivals Joe Rogan’s show, is expecting her fourth daughter with husband-retired…

Pedro Pascal Dances Through the Pain in Apple’s Cinematic Ad From Spike Jonze

If Pedro Pascal is sad, the whole world is sad. And dreary, and frigid, and hopeless. But the beloved internet daddy doesn’t stay blue for long, according to a new Apple ad that starts with him grieving over a romantic breakup but snapping out of his melancholy mood with the help of his AirPods. The…

Peroni Welcomes F1’s Lewis Hamilton to Ferrari With a Grand Italian Gesture

All eyes are on Lewis Hamilton, Formula 1’s biggest global star, as he makes his long-anticipated debut for the Scuderia Ferrari HP team at the Australian Grand Prix on Sunday (March 16). It’s a significant cultural moment for Formula 1, Ferrari, and the latter’s brand partner, Peroni Nastro Azzurro 0.0%. To celebrate this new era…

Watch the Ads That The Brutalist Director Brady Corbet Made to Get Paid

The Brutalist director Brady Corbet has made his advertising directorial debut with a trio of ads for Bloomberg Media. Fresh off his post-war epic, The Brutalist, winning three Oscars, Corbet directed “The Contextualist,” the latest installment of Bloomberg Media’s “Context Changes Everything” campaign created by agency Wieden+Kennedy New York. Corbet recently revealed on the “WTF…

McDonald’s Reveals Celebrity Breakfast Orders After Hollywood’s Biggest Night

After the Academy Awards, even celebrities might be contemplating a hearty, comforting breakfast to recover from Hollywood’s biggest night. To cap off the celebrations, McDonald’s has dropped a commercial spotlighting the go-to breakfast orders of Hollywood stars, including some Oscar-winning and nominated actors. Kieran Culkin, who won the Academy Award for best supporting actor for…

The Oscars Are the Super Bowl For Brands Targeting Women

Katherine Heigl doesn’t mince words, candidly sharing what birthing an 8-pound baby can do to the human body–namely, causing such phenomena as the “coughing-fit panty blitz” and the “giggle dribble.” Heigl, as the spokeswoman for Kimberly-Clark’s Poise brand, addresses the camera directly in a new ad called “Whisper,” in which she does the opposite, with…

Beyoncé Takes Her Cue In Levi’s ‘Pool Hall’ Remake

If you ever wondered if Beyonce is any good at pool, then look no further. Today, Levi’s released its second ad starring the singer, called “Chapter 2: Pool Hall.” Set to her Cowboy Carter hit “Levii’s Jeans” featuring Post Malone, the ad sees her denimed down, sporting a bedazzled Levi’s denim jacket and matching jeans,…

Doordash Jumps on the Dance Ad Trend, but Makes it ‘Cinematically Weird’

In desperate times–the cupboard’s bare, the stomach’s growling, the flu’s raging–hearing a delivery arrive on the doorstep can be cause for celebration. Supplies ahoy! But outside the world of DoorDash Canada’s cinematic new ad campaign, no one likely dances across their home, office, or meeting place to accept their goodies. Fortunately for viewers, the brand…

Jake From State Farm Drops Into the Shadowy World of Severance

Jake from State Farm is looking for the exit, but the popular pitchman has unwittingly landed in the sterile bowels of Lumon Industries. Can he escape and, if he does, will he still be the same affable good neighbor he was before? Fortunately for Jake, he’s not actually stuck in the shadowy corporate hellscape of…

Orkin Turns Termite Damage Into Fine Art For Category-Defying Campaign

Swarms of termites–those never-sleeping, constantly-gnawing creepy crawlies–cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it’s also…beautiful? Orkin, in its latest category-defying work, launches a new campaign called “Chewed Art” that turns images of termite damage…

65 Years Ago, DDB Dared Americans to ‘Think Small’

If you walked into a museum, you could probably identify a number of artworks from across the room. You don’t need to be an expert to spot a Picasso. In the same way, even if you’re not a car aficionado, I bet you’d recognize the Volkswagen “Think Small” advertisement. I’d argue it’s the most well-known…