On Monday we attended Google’s creative breakfast session, this one on mobile. Stats and creative examples presented by Brendan Forster drove the main points home:
Australia is a global leader(!) in smartphone penetration and usage
mobile is fully mainstream yet businesses lag in the development of mobile destinations and experiences
mobile search is very local and focused (customers […]
In this week’s Klubi we feature some of the stand out presenters and Big Thinkers of this year’s Circus 2012 – Festival of Commercial Creativity. For catching up on these three inspiring days check out the website, facebook page, scribbled field notes and our Storify summary. Here are some videos from the crowd’s favourites – as […]
In the world of marketing, data has earned itself a seat at the table amongst the TVCs, DPS’s and MREC’s of the world. It is acknowledged as the new black, a trading commodity and the ability to deliver sophisticated marketing. It is the four letter word that marketers love to hate; it is easy enough to understand but comes with a 500+ page phantom manual.
Not all YouTube videos are made equal. Some languish in obscurity, while a tiny percentage rack up millions of hits. If you’ve ever wondered why that is, this explanation by Kevin Allocca, YouTube’s trends manager, is well worth watching.
It’s a slick and amusing presentation that he delivered at a recent TEDYouth event, but he does […]
Wow, awesome, spectacular…. a few words that have been used to describe the movie of the moment – Avatar. I’ve seen it, you’ve probably seen it, and well yeah IMHO it’s deserved of its accolades. But that’s not the point of this post.
Launching this week, is the nab Event-u-lator . The Event-u-lator was conceived as part of a broader campaign with the objective to engage with a younger adult audience and educate them on nab’s transaction account
Time for some economics (don’t all cheer at once, yes I’m talking to you lot at the back wearing tweed sport coats).
Using price elasticity of demand (PED) we can calculate the likelihood of change in demand for iPhone application downloads as a result of a change in price for that download. Why should we do […]
Room-rates and in-room connectivity are the two most influential purchase to corporate travelers it was revealed in a special report on corporate travel by The Economist Intelligence Unit for travel technology company Amadeus.
The survey of 354 executives worldwide between November and December last year also reaffirmed that fewer would be traveling for business in […]
Objectified is a new documentary from Gary Hustwit who was also responsible for the cult-film fave of 2008, Helvetica.
Objectified focuses on industrial design delving deep into “personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.” Watch the trailer above and get excited for its early 2009 release.
More: Oh Boy, Your Packaging is The Same as Theirs!
New Career Opportunities Daily: The best jobs in media
Self service points give shoppers the opportunity to browse though an outlet and purchase items at a human
free checkout kiosk. After experiencing one of these checkout stations at a Sydney Big W store last weekend,
we decided to investigate further.
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Interesting read from yesterday’s Adnews.
Young Aussies are fitting 38 hours of activities into every 24-hour period thanks to multi-tasking, new research from Synovate has found.
The annual Synovate Young Asians study, which covers 11 markets across Asia Pacific and looks into youth media perceptions and consumption, has for the first time published findings on Australian youth.
The […]
With a celebrity obsessed culture, brands are finding more ways to cash in on the market by not only getting a celeb to endorse their brand but are co-branding the two together. This gives the celeb ownership of the product which in turn feeds confidence to consumers.
Tiger Woods has a deal with Gatorade […]
Politicians are increasing their digital interaction with voters.
Indian politicians are sending ‘vote me’ text messages to mobile phones, New Zealand politicians are setting up Facebook profiles, American campaigns use YouTube to broadcast far more creative messages than traditional top-down television ads from elections’ past, and of course, there was the Kevin07 campaign!
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Virtual gifts are part of everyday Facebook use but for the first time virtual gifts can be redeemed in real life for real products! Mars Snackfood UK is the first to use this product through an application called Celebrate.
When Facebook users buy each other a virtual chocolate bar using PayPal, the recipient receives a […]
Speculation is brewing in the US with the possibility of a recession a reality, that they could go back to the ‘old luxury’ model with only the super rich being able to afford anything…
Using the US as an example: In the past few years, many middle-income shoppers were able to upgrade in an era […]
Sales of home PCs in Japan are declining, in what potentially may be reflected in other key markets in coming years.
Full details from The Age.
In summary:
With phones and games consoles etc becoming ever more converged, backed with more processing grunt, the main leisure functionality of PCs (internet browsing, email, gaming, photo sharing) can be […]
The luxury marketplace used to target around 5% of consumers, but as brands realised that money was being left on the table, there was a deliberate softening of the definition of the luxury consumer. By various estimates, ‘new luxury’ (also known as mass luxury) incorporated between 40% to 60% of all consumers. One of the […]
Most people will have heard of brands trade marking their colours but have we gone too far? Should anyone actually own a colour in their brand category?
Deutsche Telekom, mother company for T-Mobile in Holland, has registered magenta to prevent other companies in Holland from using this colour for their communication devices, logos or stationary. […]
Herringbone, purveyors of fine shirts, ties and other Toffee business attire sent out a rather curious and altogether well conceived piece of email communication today. Clearly aimed at the hip pockets and proud minds of their base clientele Sydney Stockbrokers they have created this unique take on the Summer Sale. With the real market in jeopardy, what […]
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