Hasta La Creative!

Ever seen the Bellagio fountain in Las Vegas? We have and it’s pretty cool. But all we have for you today is this Necafe ad which imitates the Bellagio fountain…with coffee beans.

Here’s something we didn’t know: Allstate was founded in 1931 and has weathered nine recessions.

In a 2001 spot called “Proof,” Kylie Minogue shimmied into a garter belt and rode a velvet mechanical bull under the watchful eye of a creepy old woman with a paperback novel.

Jennifer Lopez was not wearing any ring when she attended the Golden Globe awards with estranged half Marc Anthony who likewise was not wearing his ring. It has been weeks when rumors flew about a growing rift between them and it looks like if reports are true, this marriage is reaching the breaking point.

Despite constant cover-ups by their publicists, it is obvious that there is something going on in the world of these two.

“They both didn’t wear their rings on purpose,” a mutual pal of the married couple of four years (who renewed their vows in October) told Us. “Nothing Jennifer does is without purpose.”

(Source) US Magazine.com

1. Open a can of the caffeine-fueled stuff and down it.

Campbell Soup is no doubt the food marketer of the years, fending off the various factors that included a declining economy while maintaining its brand class compared to other products trying to survive by compromising their actual products. The rise of raw materials was something to worry about but what operations had to deal with was compensated by analytical and strategic marketing that included a head-on collision with General Mills’ Progresso.

Soup-wise, the company’s condensed business saw some softness last year as price increases impacted volume, but Campbell responded swiftly with a multimedia campaign that reminded consumers of the iconic products’ value as a nutritious, low-cost meal solution.

(Source) Marketing Daily

It has been quite some time since I did wrote on this advert blog but honestly I do not like much the latest ads posted by creative firms of the world. Not much too see on the new campaigns, few of them have good messages.

The only one new that I saw today was the Wrangler FLARE ad prints campaign and the related spot called “Animals”.

The new print campaign from FFL Paris for Wrangler illustrates humans as animals in different locations in the wild.

The Wrangler brand is repositioning itself through instinct and emotion.

The spot we are animals.
From The Press Release

In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.

Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.

Agency: FFL Paris
Executive Creative Director: Fred & Farid
Art Director: Julie Louison, Perinne Durand
Copywriter: Julie Louison, Perinne Durand
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyer: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo

Goodfellas Peanuts!

Orbit says the woman in this spot can wreak superhuman havoc with her teeth because she chewed their gum.

Kmart says it’s more fun in your underwear. That is if the word were made up of perfectly toned, 20-something hotties.