Jan 20

Advertising: Yogurt Joins Super Bowl Snack Parade

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Two brands of Greek-style yogurt, Chobani and Dannon Oikos, have bought commercial time during the game.

    



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Mar 08

Media Decoder Blog: Greek Yogurt Touts Appeal of the ‘Real’ Thing

Posted in: Uncategorized

Chobani, the Greek yogurt brand, is expanding a marketing campaign called “Go real” into realms that include print and digital advertisements; the brand’s Web site, chobani.com; and social media like Facebook and Twitter.

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