Hasta La Creative!

The “Week of Greatness” is back via Foot Locker and BBDO New York.

The campaign debuted last night and scored coverage on ye old sports blogs; this spot starring Derrick Rose and the notoriously mild-mannered Tim Duncan already has a million and a half YouTube views.

Three more spots in the series after the jump; each one plays on a different, long-standing sports joke.

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72andSunny mined memorable moments in film, TV, and the Internet for their new campaign unveiling Samsung’s Curved UHD TV, called “The Curve Changes Everything.”

The new broadcast spot debuted last night during primetime programing including AMC’s Mad Men,  NBC’s Women of SNL, and the season finale of Fox’s execrable Family Guy, to name a few. The 60-second “The Curve Changes Everything,” mines such sources as Clueless, Jurassic Park, Gravity and that screaming goat you saw on YouTube to stitch together “not only excitement for the curve and the experience, but how the curve impacts different family scenarios and living room environments.” 72andSunny worked with production company Caviar, director Rian Johnson (Looper, a couple of great episodes of Breaking Bad) and Oscar-winning cinematographer Claudio Miranda (Life of Pi, The Curious Case of Benjamin Button) to bring the spot to life.

“The Samsung Curved TV is just a beautiful object,” said Rian Johnson. “Beyond the quality of the picture, the industrial design of the TV – with its subtle curve – is really stunning when you see it up close in person. We were tasked with finding ways to show off the curve, but you really just need to point a camera at the TV and it pops off the screen. It was a pleasure to shoot.”

In addition to broadcast, the campaign also features print, digital and out of home (OOH) components. “The Curve Changes Everything” will continue to run on major networks, cable and online. Stick around for credits after the jump. continued…

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Nearly three months after 72andSunny introduced us to “The Replacer”–aka Fargo baddie Peter Stormare–in its campaign for Activision’s Call of Duty: Black Ops II – Revolution trailer, the agency has brought back the character, now with sidekick JB Smoove in tow, for its Black Ops II – Uprising promo. Jesus, how many entries are in this franchise? Anyhow, the newly formed dynamic duo embarks on several replacing adventures from serving as weatherman to fixing cable, with Stormare being his usual, somewhat menacing self and Smoove giving us the fast-talking delivery that we first came to know and love in Curb Your Enthusiasm. 

We’re not sure what the budget is here, but as the Black Ops franchise expands, so do seem the timeframe and scope of the clips promoting it. But, if you have the patience for it (it is lunchtime on the East Coast, after all), don’t let us stop you from taking in this slightly entertaining, slightly grating clip. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.