When you crack open a frosty can of Elysian Brewing’s new Dank Dust IPA, its initial, prevailing aroma signals only one thing: a stash of potent, rather loud weed. While there isn’t a hint of THC to be found in the brand’s pine-forward India Pale Ale, the scent is convincing enough to inspire some excitement…
From a legalization standpoint, the cannabis industry is undergoing a sea change, as state after state moves forward with legalization and decriminalization efforts. Seemingly every day, new cannabis players emerge on the scene, all vying for their plot of land in the so-called “green rush.” But here’s the thing: Nearly every cannabis company today is…
The biggest day on the cannabis calendar is upon us. The swift approach of April 20 meant, for product marketers and social media teams across CPG brands, what’s now “4/20 season” has been in full swing for at least a month. Brands large, small and entirely cannabis-unrelated are cooking up ways to associate themselves with…
Ben & Jerry’s blends two of its core personality traits–its dedication to activism and its love of word puns–into an April 20-pegged campaign that advocates for criminal justice reform and federal cannabis legalization. Using the tagline, “Our cannabis laws are half baked,” the beloved brand has partnered with the ACLU to give Americans a simple…
Cannabis-loving revelers haven’t traditionally been known for their restraint on April 20. So could it follow that marketers have taken a similar no-holds-barred approach to the revered weed holiday, perhaps overstating its importance on the cannabis calendar as the Super Bowl, July Fourth, New Year’s Eve and Black Friday of ganja all rolled into one?…
To mark April 20, the dankest day on the cannabis calendar for fans and retailers, Wana Brands plans to donate $140,000 to nonprofit groups combating hunger in local communities across America. With its #4ward20 program, the Colorado-based edibles maker is encouraging consumers to join the fight against food insecurity by giving to Lorraine’s Soup Kitchen…
A luxury brand dubbed “the Coco Chanel of cannabis” has borrowed from one of the most famous women-centered ad campaigns in history to make a splash on April 20, the Black Friday of weed. Flower by Edie Parker launched its largest marketing effort to date under the tagline, “Weed’s Come a Long Way, Baby,” putting…
Old Pal, a budget-priced brand with a proudly working-class ethos, wants to democratize the process of cannabis cultivation with a “grow your own” promotion for 4/20. The brand will be selling three semi-mature plants–the citrusy-sweet Hifi Lemon strain–in fully fertilized 2-gallon containers at select dispensaries in Southern California. Each plant, which will produce weed in…
According to those closest to the late George Harrison, the music legend enjoyed a good dad joke in his later years. And according to anyone who followed The Beatles during the psychedelic era and beyond, Harrison also had a certain well-documented fondness for weed. Bringing those two passions together, a cannabis player called Dad Grass…
Weedmaps is producing a new, original cannabis-centric docuseries called Tumbleweeds with Killer Mike. Hosted by rapper and activist Killer Mike, the series was produced by Wheelhouse DNA and Wheelhouse Labs and distributed through VICE Media Group. The first two episodes of the four-part series will air on VICE TV on April 20 starting at 10 […]
The post Cannabis Brand Develops New Show for VICE TV appeared first on Adpulp.
Long-time consumers will drive the market on 4/20, the most revered day on the cannabis calendar, according to a recent study. It’s a day when loyalists are likely to break the bank on pricey products and perhaps hit one of the many weed-themed festivals returning to cities across America. There’s plenty of laser focus–from brands,…
The eyes are the windows to the soul, so the saying goes…and the fingertips are a dead giveaway that you’re fully lit. That’s true for users of a new tell-all beauty product from Canadian cannabis brand Mood Ring, described as “a first of its kind, scientifically-formulated color-changing nail polish.” Paint it on, toke it up…
Adam Devine has starred alongside a bevy of Hollywood heavy hitters, from Anna Kendrick and Rebel Wilson in the blockbuster Pitch Perfect films to John Goodman and Danny McBride on the lauded HBO comedy The Righteous Gemstones. Next up for the actor, who also calls himself a “fit-fluencer and beverage entrepreneur,” is a bit of…
Cannabis marketers like Acreage Holdings and Weedmaps have tried–and failed– to buy ads on America’s largest commercial stage, the Super Bowl. And outside of that splashy showcase, players in the industry fight an uphill battle to advertise on the most popular social media platforms like Instagram, Facebook and TikTok, where shut-downs and shadow banning are…
The challenge The idea of the metaverse has been around for decades, the term first coined by author Neal Stephenson in his 1992 novel Snow Crash. Recently, the ideas–and future–of what the metaverse will become continue to garner more buzz and consumer attention than ever before. We’re on the brink of a tremendous technological milestone…
Stripping away the hype and looking past the promotional frenzy that dominates April 20–also known as the Black Friday of cannabis retail–there’s a low-key, tried-and-true buyer who will continue in 2022 to be the backbone of this seminal spring holiday. This knowledgeable, long-time consumer will propel the industry–helping to boost its sales by 130% over…
A new campaign for popular cannabis brand Pax isn’t a spring fashion spread for a glossy magazine like Vogue or Elle, but it could easily pass for one. With its editorial poses and colorful props–models co-star with an explosion of flowers against a soft peach-tinted backdrop–the work puts some of the industry’s unsung heroes into…
Michael Thompson, the longest-serving non-violent cannabis offender in Michigan history, walked out of prison in January 2021 after 26 years, three rejected appeals and two denials for clemency. His family, led by his daughter Rashawnda Littles, had almost given up hope for his release, despite a groundswell of support from activists, celebrities and the public….
In creating a feature-length documentary called Lady Buds, filmmaker Chris Russo wanted to show that women have been the backbone of the cannabis industry for decades, long before legalization began sweeping the country. The film, newly released on premium cable channel Starz after a lauded run on the U.S. festival circuit, may also end up…
Lifestyle icon and entrepreneur Martha Stewart has built a global media and brand empire of products that espouse good living, from home and entertaining to beauty and wellness. The open secret to Martha’s unrivaled success has always been her willingness to explore the new and the next. Stewart joined Adweek’s Challenger Brands Summit for a…
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