Apr 18

Luxury Cannabis Brand Riffs on Iconic Women-Centric Ads to Make a 4/20 Splash

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A luxury brand dubbed “the Coco Chanel of cannabis” has borrowed from one of the most famous women-centered ad campaigns in history to make a splash on April 20, the Black Friday of weed. Flower by Edie Parker launched its largest marketing effort to date under the tagline, “Weed’s Come a Long Way, Baby,” putting…

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