Apr 20

Cannabis Has Grown Up. It’s Time to Ditch the Stoner Jokes

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The biggest day on the cannabis calendar is upon us. The swift approach of April 20 meant, for product marketers and social media teams across CPG brands, what’s now “4/20 season” has been in full swing for at least a month. Brands large, small and entirely cannabis-unrelated are cooking up ways to associate themselves with…

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