When Ukrainian President Volodymyr Zelenskyy spoke to Canada’s Parliament in March, he urged Prime Minister Justin Trudeau to picture his own nation facing the kind of endless bombardment that has shattered Ukraine. “Imagine that at 4 in the morning, each of you hears explosions, terrible explosions,” Zelenskyy said. “Justin, imagine that you hear it, and…
They say you should manifest your dreams, no matter how audacious. So three years ago, Aaron Starkman put his in writing. His goal was one any Canadian could appreciate: a hat trick. Specifically, the creative chief of independent agency Rethink aimed to win gold in three categories of Canadian magazine Strategy’s Agency of the Year…
Introducing the world’s first pizza box designed to eat pizza in bed.
Every July 1st in Québec, thousands of residents pack up and move out of their apartments. It’s called “Moving Day,,” and it’s the busiest day of the year for tenants to move within the province and it can make a large city like Montreal chaotic. Even worse is the fact that every year, more than 1,600 pets are left behind by their moving owners.
Every July 1st in Québec, thousands of residents pack up and move out of their apartments. It’s called “Moving Day,,” and it’s the busiest day of the year for tenants to move within the province and it can make a large city like Montreal chaotic. Even worse is the fact that every year, more than 1,600 pets are left behind by their moving owners.
As Canada’s home from artistic training and creation, Banff Centre offers immersive programs that advance artistic practice, and provides artists and thinkers with the freedom to create the unforgettable. This very much feels like an ad student campaign, no? I think it’s because there’s way too much copy and its detracting from the provocative images. Also toothpaste is the only ad that works for me because there are no people in it. With the other ones, I’m drawn more to their reaction and not the art itself.
Launched in time for Stop Sexual Exploitation of Children and Youth Awareness Week in British Columbia, Children of the Street Society is urging kids to think about the potential “terms and conditions,” to sexting. Basically all they should know is, sending naked photos online. There’s also a 30 second tv spot/online film, too. Sadly we’ve come along ways when the only stranger danger we had to worry about was someone hanging out in the park.
How do you improve a glass of milk?
By improving the glass of milk. (Ba dum—tss!)
With help from DDB Canada, the Dairy Farmers of Canada introduce The Milk Glass™. Because you don’t want to drink milk from just any old thing, and certainly not a clumsy mug that’s as adapted to coffee as it is to dairy.
Here’s a little inside-baseball stunt for all your advertising production people out there. Scotts Canada is running a new commercial that shows how Scotts Turf Builder Green Max will make you grass so green, you can even use it as a green screen.
Mill Street handcrafts its beer in a very painstaking manner. The ads on the other hand, are dashed off. They were even created in Word. I kinda love it.
A breathless voiceover excitedly explains the tech-driven solutions designed to stop distracted driving, like apps and driverless cars, but then presents a simple solution, so very very simple it’s a life hack of brilliance. “The internet is rife with hacks designed to be “lifesavers.” But few of them actually save your life.” says Tucker, “But we think this one could. I mean, who can’t flip their phone case over?”
I got a simpler one for you, just turn your phone upside down and ignore it.
They presented the province in all its glory, but completely unbranded. The voiceover, juxtaposed over images of wide ranging terrain and diverse cultures posed the riddle: Where am I? To up the ante, the spot FCB Toronto left the spots unbranded for the first ten days, making sure not to include familiar landscapes or attractions. So CN tower or hockey arenas or Tim Hortons. What?
Anyway, this led to thousands of curious Canadians going to the website Where Am I where they were then given daily clues to help answer the riddle. Once the teaser phase ended, the reveal phase culminated with a Cineplex cinema take-over across Ontario on the Canada Day long-weekend. The ads were then tagged with ontariotravel.net or ontariotravel.net/decouvrir. If you go to Where Am I now, you’ll find it also redirects to Travel Ontario’s landing page.
The voice over in the spot is by Canadian actor Andrew Cividino, a two time Cannes nominee with music by Ontario indie band Bruce Peninsula. And if you’re curious, Where Am I? was shot at the following locations: Niagara region, Hamilton, Orangeville, Prince Edward County, Picton, Ottawa, Eganville, Muskoka, Toronto, Thunder Bay, Sault Ste. Marie, Huntsville, Lake Superior’s North Shore, Lake Superior Provincial Park, Dorion, Sleeping Giant Provincial Park, and Northwest Ontario.
The people of Bowen Island in British Columbia have a love-hate relationships with tourists. To emphasize that, the island has released a startling new community identity: “Tell your friends it’s awful here.”
“We love to show off our island, but we don’t want it to be overrun with tourists,” explains Chris Staples, a Bowen resident and founder of Vancouver-based agency Rethink. “We want visitors, but only if they really ‘get’ what makes Bowen special.”
With sexual transmitted diseade rates ascendant in Alberta, Canafa, how can a provincial health department reach young people who clearly aren’t practicing safe sex?
The answer, it turns out, is an ad campaign by the Trigger agency that combines disquieting frankness with cringe-inducing, Tom Wolfe-esque use of modern sex slang.
Here’s a fun little promo for the Miami Ad School’s Toronto location, showing a portfolio critique that seems like good news at first for our young hero being interviewed—but soon the truth becomes more painfully obvious.
Climate change isn’t your problem—it’s your children’s problem. At least, it will be if the world’s current crop of adults fail to act.
A new campaign from the government of Ontario, brought to you by Grey Canada, makes that very argument with help from pop environmentalist David Suzuki. In the first ad, Suzuki lectures an auditorium full of kids on the failure of grownups to sufficiently address global warming:
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