“I wanted to do something different, and I wanted to push Taylor out of her musical comfort zone to see what she would come up with,” said director Max Sherman. “Taylor and her choreographer, Alexander Chung, choreographed and rehearsed a routine, and I couldn’t be happier with the way it turned out. She’s tantalizing to watch.”
Creative Director Brian Engleman says, “I grew up watching Ronald McDonald and the gang sell hamburgers back in the eighties. I think the Hamburglar might be the reason I got into advertising.”
Creative Director Brett Landry says, “We love the Hamburglar and hope that McDonald’s will enjoy our interpretation of the original character.”
By the way, #runmore is a larger initiative designed to get the cool kids off the sofa and into a pair of running shoes. There’s even a website called Run More with motivational slogans, neat imagery, the above film and some Spotify playlists designed to get you running. Eventually you can add your own playlist, too.
Canadian mobile carrier Koodo doesn’t needlessly complicate things in this new campaign from Toronto agency Camp Jefferson.
Portraying itself as a company that’s fair and honest, and makes lots of people happy, Koodo is using the line “Choosy Happy.” And the ads simply try to capture the idea of happiness in ways that are giddy, cute, surreal and fun.
The brand worked with a slew of illustrators, animators, designers, artists and directors to create bit-size images of happiness, from an animated loop of a robot slipping on a banana peel to images of smiling popsicles and dogs that turn into bunnies.
Check out some of the campaign materials below. It’s like the happy side of the Internet threw a party that lasted for a week.
CREDITS
Client: Koodo Mobile
VP, Marketing Communications: Dan Quick
Director, Marketing Communications: Lise Doucet
Manager, Marketing Communications: Dragana Simao
Manager Quebec, Marketing Communications: Jennifer Robertson
Agency: Camp Jefferson
Executive Creative Director: Paul Little
Associate Creative Director: Julie Nikolic, Chris Obergfell
Copywriter: Paul Little, Rich Cooper, Michelle Colistro, Stefan Wegner
Art Director: Julie Nikolic, Andrew Passas, Chris Obergfell, Caroline Friesen
Designer: Andrew Passas, Mo Bofill
Tech Lead: Thomas Schemmer
Director of Integrated Production, Producer: Jen Mete
Print Production Manager: Marietta Sterman
Integrated Production Coordinator: Lily Tran
SVP, Managing Partner: Peter Bolt
VP, Director of Planning: Andre Louis
VP, Director of Social and Innovation: Ian Barr
Social Content Strategist: Chris Campaner
VP, Director of Client Services: Edith Rosa
Account Supervisors: Lisa Taylor, Suyi Hua, Melanie Abbott
Account Coordinator: Sabrina Zavarise
French Agency: K72
Copywriter: Marc-Andre Savard
Art Director: Sebastien Boulanger
VP, Strategy: Michelle-Alex Lessard
Account Director: Rosalie Laflamme
Account Coordinator: Genevieve Turmel
Production Houses: Mike Perry Studios w/Suneeva, 1stAvenueMachine & MOM
Directors: Mike Perry, Karim Zariffa, Julien Vallée, Eve Duhamel
Executive Producers: Geoff Cornish, Sam Penfield, Richard Ostiguy
Artist Representative: Laura Beckwith
Head of Production: Lisanne McDonald
Line Producer: Annya Williams, Guillaume Vallée
Directors of Photography: Anna Wolf, Simon-Pierre Gingras
Photographer: Scottie Cameron
Set Designer: J Bell
Art Director: Louise Schabas
Animation Director: Mike Perry
Assistant Animation Director: Jim Stoten
Lead Animators: Isam Prado, Maya Eldelman
Animator: Lizzi Akana
Editorial House: 1stAvenueMachine
Editor: Marc-Antoine Croteau
Transfer: Ricart & Co.
Colourist: Seth Ricart
Online: 1stAvenueMachine
Online Artist: John Loughlin
Audio / Music House: Apollo Studios
Creative Director + Music Producer: Daenen Bramberger
Audio Engineer: Spencer Hall
Executive Producer: Tom Hutch
Development: Ransom Profit
Lead Developer: Heung Lee
Developer: Tony Valderrama
Developed for Koodo by Toronto-based creative agency Camp Jefferson in conjunction with its partner in the Quebec Market, K72, Koodo’s new direction stems from a key insight at the heart of the brand’s business: Koodo customers are happy. Customer frustration in the telco industry has been rising in Canada across the board, but not for Koodo. The company ranks highest in stand alone carrier satisfaction for JD Power’s ranking of Best in Customer Satisfaction, leading that category for the last three years, and it also has the lowest CCTS complaints. The bottom line is that Koodo’s customers are satisfied. They aren’t subject to fixed term contracts, they aren’t locked in like they would be elsewhere, and so they choose to stay, not to walk away. They “Choose Happy.” It’s a uniquely differentiating positioning in an increasingly homogenous market, and one that’s a natural evolution for Koodo, leveraging the company’s core strength, that it does right by its customers. Ultimately, “Choose Happy” is a rallying cry that shows frustrated customers at other telcos that a better customer experience is the thing that matters most.
“‘Choose Happy” signals that Koodo is a different, welcoming alternative amongst a rising tide of lookalike wireless providers, and one that focuses on providing a topnotch customer experience,” said Lise Doucet, Director of Marketing at Koodo Mobile. “The best part is that it’s a positioning that naturally came out of the brand, what it is and what it stands for. It’s authentic to who we are as a company and it provides a filter for all decision making so that the consumer remains core to every decision.”
From the bottom up, Koodo’s new platform is mobile-optimized, engineered from the digital world to the traditional, hearkening to how people now predominantly consume their content. In developing the platform, Camp Jefferson’s creative exploration started with the most important screen in people’s lives — the mobile phone — and was inspired by the ‘bite-sized’ content people seek out and want to share. The result was a brand platform that references the responsive grid-based thinking of the digital realm, that’s highly flexible and can be sliced and diced in different ways, and easily deployed across a range of media. “Choose Happy” will be an enduring platform with work rolling out consistently over the next few years.
“A light went off when we realized that our client’s product could be our main media vehicle,” said Paul Little, Executive Creative Director at Camp Jefferson. “This lead us to create a platform that was built to work in the way we consume media on our smartphones. In essence it’s a tiled, modular system that can be assembled into anything — from multiple units that become TV commercials to individual pieces that act as content to be shared and enjoyed on social channels.”
The new platform is currently being brought to life, colourfully and exuberantly, across a ton of touch points. Koodo worked with a diverse network of illustrators, animators, designers, artists and directors to create a massive convergence of eclectic, creative, inspirational content, akin to the creativity of the Internet, and geared towards making people happy. The content includes things like an animated loop of a robot slipping on a banana peel, images of smiling popsicles, and dogs that turn into bunnies. It’s often accompanied by cheerful observations, like “happiness is no hidden fees,” and “happiness is perfect parallel parking when everyone’s watching.”
Koodo’s tiny luchador El Tabador is in the mix too, but in a different role, more brand ambassador than spokesperson. The “Choose Happy” launch campaign includes a 60-second cinema spot, 30-second and 15-second TV spots, digital billboards, painted murals, transit shelter ads, static and motion posters, staff apparel (even their socks), and POS and social elements. There’s also the “Happy Hub,” an interactive digital experience designed to bring the brand positioning to life, which features fun games, social content and messaging for happy seekers, who can share their happy with their social networks.
A wedding day is among the happiest moments in a person’s life, a milestone to look back on for years to come—which makes it all the more strange that people are still denied the right just because they love someone of the same sex.
“Nobody’s Memories,” a new ad from FCB for LGBT advocacy group PFLAG Canada, imagines—and laments—the joys missed by couples unable to legally marry in years past. They’re seen walking down the church steps to applause, piling into the wedding car, sharing a bite of cake at the reception, and the myriad other little images and traditions associated with the big day.
It’s a simple, powerful illustration of why the right to gay marriage matters in societies that purport to pride themselves on ideals like freedom, equality and the pursuit of happiness. (The fact that whole thing looks like it was shot through various Instagram filters, much of it with shaky homestyle hand cams, could border on distracting, but actually sets the right, intimate tone).
Same-sex marriage is currently legal in Canada, as well as 36 states in the U.S., Washington D.C., and some 15 other countries around the world. But with the U.S. Supreme Court currently hearing arguments on the constitutionality of other states’ bans on the right, the spot certainly makes for a timely reminder of what’s at stake.
And for anyone who’s having trouble wrapping their head around it, it’s also a good cue to remember that gay marriage, in fact, does not spell the end of the world.
CREDITS
Client: PFLAG Canada
Title: Nobody’s Memories
Agency: FCB Toronto/FCB Chicago
Creative Director: Jon Flannery Chief Creative Officer & Jeff Hilts Creative Director
Writer: Krystle Mullin
Account Team: Cynthia Roach, Rebecca Gorveatt
Print Producer: Victor Carvalho
Media: Initiative Shannon Pluem, Ryan Ghaeli
Production Company: Lord + Thomas, Duckpond Creative
Executive Producer: Katie Roach, Josh Greenberg
Line Producer: Carra Greenberg
Director: Ben Flaherty
Editing House: LORD&THOMAS
Editor: Ilsa Misamore
Music House/Sound: RMW
Sound Engineer: Jason Ryan
Executive Producer, Audio: Jared Stachowitz
“Moms are thrilled to see Safeway and Albertsons leadership stand up for gun sense by clarifying and reinforcing its firearms policy – this gives us another clear alternative of where to shop alongside other gun sense stores like Target, Costco and Whole Foods, especially while Kroger has not yet responded to our call to keep customers and employees safe from gun violence in their stores,” said Shannon Watts, founder of Moms Demand Action for Gun Sense in America.
The 60 isn’t the only part of the campaign, Moms Demand Action have also released the “World’s Longest Receipt”, an ongoing tally of dollars spent at Kroger competitors with gun sense policies. You can enter the amount you spent at another store with no-gun policies, stores like Whole Foods, Costco, Target, and now Safeway and Albertsons, and add to the tally. With this, Moms demand action believe that Kroger will see how much money is lost.
* Doesn’t this count as a rifle/long gun? Open carry laws are different for those as well. Either way an AR-15 isn’t meant for hunting deer.
Please note: we post the ads according country of creation this ad will only air in the United states and is targeted to the US, but is made in Canada.
Canada is a great country for cycling, but the bikes aren’t going to ride themselves. Well, actually they do in this inventing and intense spot for Cycling Canada from ad agency Innocean, Sons and Daughters director Mark Zibert and effects house Alter Ego.
The goal is to inspire Canadians to get active. The tagline is, “Hop on.”
Check out the spot and Alter Ego’s behind-the-scenes clip below.
CREDITS
Client: Cycling Canada
Agency: Innocean Worldwide Canada
Production Company: Sons and Daughters
Director/DOP: Mark Zibert
Executive Producer: Dan Ford
Producer: Neil Bartley
Editorial: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Red Barbaza
Executive Producer: Michelle Rich and Stephanie Hickman
Postproduction, Design, Visual Effects: Alter Ego
VFX Supervisor: Andres Kirejew
VFX: Darren Achim, Steve McGregor, Andrew Thiessen
CG Lead: Sebastian Bilbao
Animation: Eileen Peng, Edward Deng, Rob Fisher, Brandon Fernback
Producer: Caitlin Schooley
Executive Producers: Cheyenne Bloomfield and Greg Edgar
Color Grading: Alter Ego
Colorists: Wade Odlum, Eric Whipp, Clinton Homuth
Music and Sound: RMW Music
Producer/Music Composer: Mark Rajakovi?
Sound Design: Kyle Gudmundson
Associate Producer: Kristina Loschiavo
Executive Producer: Jeff Cohen
Media Services: Sebastian Biega and Chris Masson
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