Hasta La Creative!

Integrated agency Stack has launched a new campaign for Nivea Men Originals sharing “life hacks” to help make life a little easier for Nivea Men customers.

The online campaign launched today with the first “Life Hacks” video, which shows a bloke suiting up for a Sunday football (soccer) game while utilizing a series of lifehacks. These hacks include throwing wrinkly laundry in the tumble dryer with an ice cube instead of ironing (I’ve got to try that one), using rechargeable batteries in your remote, putting smelly shoes in the freezer to eliminate unpleasant odors (may cause cold feet), and others.

The “Life Hacks” campaign, which will appear across social media channels such as YouTube and Facebook, was designed around “the truism that men use the internet as a source of how-to guides, tips and new information,” explained Stack CEO Liz Wilson. “Life Hacks offers an original yet relevant way to engage with the audience who consider men’s skincare regimens as elaborate and cumbersome. It is a fun way of busting that myth.”

Check out the full video above, and keep your eyes peeled for more “Life Hacks” from Stack and Nivea Men in the near future.

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Just as the movie industry hits the boredom wall after New Year’s, the ad industry has really seemed to stall out since the Super Bowl. Makes sense: big budgets used up on Rob Riggle psuedo-celebrity endorsements and Stephen Colbert pistachio suits. What we have now is the calm after the storm, best exemplified by Carmichael Lynch’s new “Best Dad” spot for Subaru.

“Best Dad” is a simple 30-second clip that positions Subaru as the sweater-wearing dad of car brands, which is a fairly accurate representation, but maybe not the most tantalizing choice for an ad campaign. Take this recent video, for example, of a small Subaru sedan towing a Dodge Charger police cruiser out of the snow as one way to uniquely position the brand, especially in the winter. What Carmichael Lynch chose to produce instead is so typical that’s it’s hard to remember what happened 30 seconds ago. All car brands mention awards in their commercials. Motor Trend and J.D. Power and Associates give out awards the way Little Leagues give out trophies. Even if the message stays the same, at least try to present it in a fresh way. Just try, that’s all I ask.

Credits after the jump.

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Samsonite tapped Saatchi and Saatchi Brussels to craft a new campaign putting their products to the test in a series of online videos called “Samsonite Vs. The World.”

In the online series, several products from the world’s largest luggage brand face a series of tests meant to demonstrate the real-life testing Samsonite puts their products through. Each test was designed to highlight the selling point of each particular product. Samsonite’s Paradiver faces a simulated monsoon in “Samsonite Vs. Monsoon,” with the suitcase’s contents, most notably a book of matches, remaining dry throughout the test. The Samsonite Cosmolite endures quite the beating in “Samsonite Vs. Gravity,” dropped from a 15 meter height into a luggage cart to demonstrate its “impact-resistant Curv material.” Least impressive has to be “Samsonite Vs. Chicken,” which emphasizes the lightness of Samsonite Short-Lite by comparing it to a chicken. To keep things lighthearted and pleasant, each of these tests is narrated by a charming British chap.

The “Samsonite Vs. The World” campaign will be launched to online travel and lifestyle media throughout Europe starting today. Check out “Samsonite Vs. Monsoon” above, and stick around for “Samsonite Vs. Gravity” and credits after the jump. continued…

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Providence-based Nail has unveiled a new spot for Lifespan entitled “15,000.”

That number refers to the approximate count of employees at Lifespan, who, according to the 60 second spot, “have the best job in the world…delivering health with care.” The spot begins by attempting to make viewers consider everyday life in a different light, as a narrator intones things like “Every day, joy and heartbreak wash across us with equally unpredictable force” while a violin plays a melancholy melody in the background. About the time when you’re wondering what exactly this is an ad for, the “best job in the world” line comes in, followed by shots of Lifespan workers with name tags and ending with the “delivering health with care” tagline.  “15,000″ will begin airing tonight during the opening of the 2014 Sochi Winter Olympics, and marks the beginning of Nail’s first branding campaign.

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To celebrate 40 years of flying to the Cook Islands, Air New Zealand has collaborated with Sports Illustrated (celebrating the 50th anniversary of their Swimsuit Issue) for a new safety video featuring swimsuit models such as Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes.

“Safety in Paradise” launches next week, but Air New Zealand has shared this behind-the-scenes video of the Cook Islands shoot in the meantime. Christie Brinkley, who was propelled to fame in large part thanks to appearing on three consecutive Sports Illustrated Swimsuit covers, also makes an appearance in “Safety in Paradise,” from her Hollywood home.

“Sports Illustrated Swimsuit has a massive worldwide television, online and print campaign to celebrate the 50^th anniversary and we’re incredibly excited to feature in that activity.  The magazine alone has more than 61 million readers annually and the safety video shoot with Air New Zealand will feature in the special anniversary edition,” said Air New Zealand Head of Global Brand Development Jodi Williams.

Entertaining safety videos are nothing new for Air Zealand, who have been doing it for years, featuring folks like Richard Simmons, Bear Grylls, and Betty White, not to mention the Hobbit-themed one they released to coincide with Peter Jackson’s film. If Delta’s recent 80s-themed safety video is any indication, entertaining safety videos are now practically a requirement for airlines. The “Safety in Paradise” video will begin showing on Air New Zealand flights on February 11th, when some fear an epidemic of uncomfortable in-flight arousal.

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With the opening ceremony just a day away, and Sochi apparently still in shambles, McGarryBowen has unveiled their Winter Olympic campaign for United Airlines.

The friendly 60 second spot, entitled “Welcome Aboard, Team USA” is as straightforward as that title implies. Athletes from speed skaters to curlers (yay curling!) board the plane in ways representing their respective sports (the speed skater glides into the terminal, ski jumper is loaded onto a conveyer, figure skater twirls and stores her overhead, etc.), while the United crew is all smiles — even when the captain stops a curling stone with his foot. “Welcome Aboard, Team USA” ends with the tagline “Team USA Friendly,” followed by United’s revived “Fly The Friendly Skies” slogan. The athlete-filled spot should stoke viewers’ excitement for the games, and act as a friendly reminder of United’s sponsorship of Team USA. Credits after the jump. continued…

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For the follow-up to the popular “Look Inside. Jack Andraka” video which garnered over 2 million views on YouTube, VB&P decided to tell the inspiring story of Erik Weihenmayer.

Erik is a mountain climber who has climbed the seven tallest summits on earth, one of only 118 people in history to accomplish this feat. That would be impressive enough, but Weihenmayer is the only person to do so while blind. Weihenmayer was born with retinoschisis and was fully blind by the age of 13. Three years later, at a recreational program for the visually impaired, he was introduced to rock climbing, and it changed his life forever. “I wanted my life to be an adventure, I didn’t want to be shoved to the sidelines and forgotten and just sit in a dark room listening to life go by,” Weihenmayer said. “Rock climbing for me was sort of a symbol that I could get to the summit of whatever I wanted to do, but I had to do it differently.”

In 2001, Weihenmayer became the first blind man to reach the top of Mount Everest, and by 2008 he’d accomplished the amazing feat of scaling the seven tallest peaks in the world. “In an ironic way, that thing like blindness or that barrier you face, if you attack it the right way, it can become a catalyst to moving yourself to a new place that you may not have gone to in any other way,” Erik said.

Erik’s story can be viewed online, in the above film directed by Christopher Hewitt of Knucklehead. Intel has also launched a social media program, where if Erik’s video is shared 2,900 times they will donate $30,000 to No Barriers USA, an organization offering “transformative experiences that allow people to embrace a ‘no barriers mindset’ and discover the potential that lies within themselves and the world.” After viewing Erik’s “Look Inside” video above, you can head here for the full story. Stick around for credits and “Look Inside. Jack Andraka” after the jump.

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Code and Theory New York have redesigned the website for Finnish vodka brand Finlandia, giving it a sleek new look.

The new site features a unique and unusual visual design that lends itself well to the brand’s “To the life less ordinary” tagline. On the site “a singular access point icon has replaced the fixed navigation, the logo surfaces only when necessary, and product-specific sections like “Drinks” are more about cocktail inspiration than a recipe archive.” The site invites viewers to scroll down the page for a cinematic experience, ending with a 1:06 video (featured above) that correlates with the rest of the site. That all of it is rather strange (in a very Nordic kind of way) and doesn’t make a ton of sense, again, completely fits the “life less ordinary” attitude the brand is promoting. Intended reaction (I’m guessing): “I have no idea what’s going on, but it kind of makes me want some vodka.” Check out the site for yourself, and stick around for credits after the jump. continued…

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Reason Partners has crafted a new campaign for Credit Canada, entitled “Get Out From Under,” that utilizes underwater imagery to illustrate what it feels like to face critical debt.

With household debt in Canada having reached an all time high last year, the campaign is well timed. “More and more people need help staying afloat financially, and we’re letting them know we can be the lifesavers,” said Credit Canada CEO Laurie Campbell. “We’re getting the message out that our not-for-profit credit counseling, financial counseling, and financial literacy programs promote manageable ways to deal with debt, no matter how stormy the seas.”

The simple and direct 30 second television spot, directed by Steve Gordon, portrays a (fully-clothed) woman floundering under water, accompanied by Credit Canada’s message appearing on screen: “Without making a profit or false promises, we’ve helped over 2 million people since 1966.” As the text “We’ll help you get out from under” appears, a hand reaches down to pull the woman up, representing Credit Canada lifting its clients out of debt. The imagery and message from the television spot are echoed in the transit ads, print ads, and collateral components that make up the rest of the “Get Out From Under” campaign. Stick around for credits after the jump. continued…

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Domino’s wanted to show that their pan pizza is “handmade, hand stretched and hand pressed” by real people with real hands, talented hands. So CP+B launched a new campaign for Domino’s highlighting talented Dominos employees, including a 30 second TV spot and accompanying microsite.

The TV spot “Labor of Love” showcases three Domino’s employees with three separate hobbies: muralist Diego G., painter Crystal S., and glassblower Chris P. Domino’s chose these employees to exemplify how Domino’s pizza makers “put as much care into the pizzas they make for customers, as the things they craft and create by hand elsewhere in their lives.” The campaign microsite tells these stories in ways the 30-second TV spot can’t, with in-depth profiles of Diego, Crystal and Chris from “Labor of Love” — along with several other highlighted Domino’s pizza makers, including various artists, a comic artist, and a carpenter. There’s also a space for talented Domino’s employees to submit their own story, so expect more content in the future.

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