Cavalry has a new campaign for Coors centered around a 30-second anthem ad.
The spot opens up with man with goggles on staring at a bottle of Coors, presumably at a bottling plant, accompanied by the message “Coors Light is always cold filtered.” Then the scene shifts to a group of friends out at a bar and the message continues, “Because Friday” and the scene shifts again to a house party as we see “Leads to Saturday” on the screen. The spot goes on to suggest that “…every day deserves cold bottled” Coors Light. It’s all pretty straightforward and not a bad approach for a beer whose biggest selling point is how cold it is. Still, we can’t help but wish that they’d air this one as well. (more…)
Integrated creative company Brand New School has expanded its directorial roster with the addition of acclaimed British director Ahmet Ahmet (pictured). Ahmet has worked with brands including Mercedes, BMW, Nike, Honda, and Apple, drawing from his background as an award-winning designer. He began his career as a BBC director, before moving to Los Angeles to work as a creative director for Imaginary Forces, later moving to Prologue before becoming an independent director.
“For years, Ahmet’s work has stood out to me – perfectly blending elegant design and live action,” said Brand New School Managing Partner Devin Brook. “We are beyond thrilled to welcome Ahmet to Brand New School, and look forward to collaborating with such a visionary creator.”
In other news, leading editorial house Rock Paper Scissors has announced the return of Dave Sellars as an executive producer. The UK native ”came to the United States in 1994 for a vacation and never went home.” He started his career at Rock Paper Scissors in 1997 and returns to the company with with extensive post-production experience working with brands such as Apple, Target, Nike, Coca-Cola, Gap, Calvin Klein, and Xbox.
For the follow-up to the popular “Look Inside. Jack Andraka” video which garnered over 2 million views on YouTube, VB&P decided to tell the inspiring story of Erik Weihenmayer.
Erik is a mountain climber who has climbed the seven tallest summits on earth, one of only 118 people in history to accomplish this feat. That would be impressive enough, but Weihenmayer is the only person to do so while blind. Weihenmayer was born with retinoschisis and was fully blind by the age of 13. Three years later, at a recreational program for the visually impaired, he was introduced to rock climbing, and it changed his life forever. “I wanted my life to be an adventure, I didn’t want to be shoved to the sidelines and forgotten and just sit in a dark room listening to life go by,” Weihenmayer said. “Rock climbing for me was sort of a symbol that I could get to the summit of whatever I wanted to do, but I had to do it differently.”
In 2001, Weihenmayer became the first blind man to reach the top of Mount Everest, and by 2008 he’d accomplished the amazing feat of scaling the seven tallest peaks in the world. “In an ironic way, that thing like blindness or that barrier you face, if you attack it the right way, it can become a catalyst to moving yourself to a new place that you may not have gone to in any other way,” Erik said.
Erik’s story can be viewed online, in the above film directed by Christopher Hewitt of Knucklehead. Intel has also launched a social media program, where if Erik’s video is shared 2,900 times they will donate $30,000 to No Barriers USA, an organization offering “transformative experiences that allow people to embrace a ‘no barriers mindset’ and discover the potential that lies within themselves and the world.” After viewing Erik’s “Look Inside” video above, you can head here for the full story. Stick around for credits and “Look Inside. Jack Andraka” after the jump.
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