Ogilvy Chicago and Nice Shoes Explain Technology for CDW

In a new campaign created for tech service provider CDW by Ogilvy & Mather Chicago and the Nice Shoes division of production and post house Optimus, Charles Barkley and a few other, more colorful characters to try and explain the elusive “cloud” to fictional 20th Century business Gordon & Taylor. The work also doubles as a promo for Lenovo and the newest version of its Microsoft-powered Yoga “convertible.”

The campaign is called “People Who Get It,” and the first such person is a man with a kilt that’s heavier than his Scottish accent:

Three more spots after the jump.

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Doner Illustrates ‘Epic Fails’ for JBL

Here are a couple of spots that actually illustrate the functionality of the product they’re promoting.

This work by Doner of Michigan, launched earlier in the week, demonstrates the many (sometimes excruciating) pains caused by old-school headphones with their freaking cords.

We write this post while wearing phones with a cord too short to allow us to sit up properly, so we get it.

Another one after the jump.

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DDB Chicago Unveils ‘Celebrate with a Bite’ for McDonald’s

The biting of the medal has become a tradition at the Olympic games that symbolizes victory. DDB Chicago draws the connection between this iconic symbol and the biting of McNuggets and other McDonald’s products “sometimes used to celebrate life’s smaller victories” for the juggernaut Olympic sponsor.

The spot “takes viewers on a ride through Olympic history [which] cleverly juxtaposes medal-biting images with shots of fans across the world biting into McDonald’s Chicken McNuggets.” The first 45 seconds or so of the 60 second spot are given to a well-produced homage to Olympic history. When athletes start biting their medals, the text “The greatest victories are celebrated with a bite” appears on screen, followed by shots of people digging into their McNuggets. It’s well executed, even if the idea of likening winning a gold medal to biting into a meal made of molded leftover chicken parts is quite the stretch. Credits after the jump. continued…

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And Now, a Quick Cannes Report: Wednesday Recap Edition, with DJ

Chris Zander, managing director/partner at L.A.-based prodco Backyard, is here once again to regale you with a tale from the French Riviera. If anything, we like to get some sort of first-person perspective because we’re sure you’re keeping apprised of all the award show happenings anyways. Take it away, sir.

Wednesday sightings:  The Arnold Pogo Stick in action.  Joe Pytka deep in concentration.  Tumblr branding on the Gutter Bar.  Happy Americans with piles of Lions.  Very happy Brazilians with even more Lions.

The Mill Villa party was mobbed.  The pool was overflowing; beer bottles and empty wine glasses were stacked everywhere.  The villa party to end all villa parties.  Drop dead views of Île Sainte-Marguerite.

The Massive Music party: a Wednesday night tradition that tops itself every year.  Picture this: it’s 11:30pm on the beach.  A dancefloor.  A blinding digital screen and a pulsating sound system.  An androgynous white figure emerges and ascends to the rafters and starts to empty a feather pillow onto the dancing masses.  Three oversized plucked chickens “dance” on the center platform like sumo wrestlers while they shoot balloon eggs out of their asses.  Heineken bottles glow like fireflies.

And then the star DJ Cinnaman enters.  The music reaches a pulsating crescendo.  In an instant, the entire crowd begins to undulate.  I spend 10 minutes lurking near Cinnaman and watching him manipulate his sound system, and watching our industry’s finest move with his every twist of a knob.  It’s inspiring and humbling, and reminded me of why we are here:

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