Onion Labs, DSW Team Up to Piss Off PETA

The latest from Onion Labs sees them working with DSW to rile the folks at PETA in a new campaign called “Bad Pet Owner.”

This new campaign for the discounted shoe outlet where I once picked out and purchased a pair of shoes in under four minutes while en route to a wedding opens with the spot “Goat.” “Goat” features about as many pet deaths as you’re ever likely to see in an advertisement. Each time the bad pet owner (inadvertently) kills a pet, he goes to DSW for a new pair of shoes so he can use the shoebox to bury his deceased animal pal. By the end of the spot, he has a quite the shoe collection — and a backyard pet cemetery. Watch it before PETA files a complaint to have it taken down.

In addition to the “Goat” spot (and one forthcoming) Onion Labs has also rolled out a Men’s Fashion section on TheOnion.com sponsored by DSW. The section includes older content that fits the category, as well as new, sponsored content like “Dead Hamster Feels Its Life Has Been Properly Honored With Shoebox Coffin,” which dovetails nicely with the “Goat” spot. Incorporating material on its parent site in addition to the humorous video really plays to the budding agency’s strengths and shows what kind of potential they have in the future.

Good luck with the (inevitable) ensuing PETA lawsuit, Onion Labs. We’re pulling for you. Credits after the jump.  continued…

New Career Opportunities Daily: The best jobs in media.

Mcgarrybowen London Messes with Your Head to Hype Honda’s Diesel CR-V

In its second project for Honda since winning a pitch for a certain piece of the automaker’s biz in July 2012, Mcgarrybowen London uses forced perspective and other illusory tricks to mess with your head, and to emphasize the Honda CR-V 1.6 diesel’s “impossible” qualities.

Regardless of the justification, we’re always glad to see visually striking spots, and this one certainly qualifies. Using optical illusions incorporating the new vehicle should keep viewers’ eyes glued to the screen for the duration of the ad, always something to aspire to. That they are able to justify the approach makes it all the better, even if the justification isn’t all that sturdy. The idea is that a fuel-efficient SUV is thought of as “impossible” but the new CR-V disproves that. “Let’s do those things that can’t be done,” a narrator says, “like less fuel in for more miles out.” Not the strongest concept exactly, but the execution more than makes up for it. On the other hand, touting a vehicle as fuel-efficient without any mention of the gas mileage is less understandable, and may make people think that description is all smoke and mirrors.

The spot, directed by Chris Palmer of production company Gorgeous, debuted in the UK on October 19th and is currently running across Europe. It is supported by print, outdoor, digital and direct executions. Credits after the jump.  continued…

New Career Opportunities Daily: The best jobs in media.

General Mills, VP/Advertising & Media Moore to Part Ways

dougmooreAfter spending the last 11 years at Minneapolis-based food giant General Mills, home to everything from Cheerios and Lucky Charms to Pillsbury and Betty Crocker, Doug Moore is leaving the company. Here’s a statement from General Mills to clarify: “Doug has announced plans to leave General Mills at the end of the year.  He and we have communicated Doug’s decision to our agencies and our brand teams.  No announcement has been made regarding a successor… or Doug’s future plans.  But he is continuing to work with our brand teams and our agencies to ensure that strong plans are in place.”

Moore initially joined General Mills in 2001 as VP/advertising & branding before being promoted to his most current role as VP/advertising & media in 2006. Prior to joining the company, Moore spent several years on the agency side working in various account roles including a lengthy stint as EVP/group account director at Saatchi & Saatchi (which of course counts General Mills as a key client) and VP/account supervisor at BBDO, where he worked with clients including Pizza Hut and HBO.

New Career Opportunities Daily: The best jobs in media.

Samuel L. Jackson Wants You to Get a Motherf***in’ Capital One Quicksilver Card

Last night, DDB Chicago launched a new Capital One campaign for the Quicksilver card, mercifully replacing the Jimmy Fallon Cash Card campaign with something that doesn’t make me want to throw things at my television. Not only that, but they replaced Fallon with the biggest badass on the planet. I speak, of course, of Samuel L. motherfuckin’ Jackson.

Gone is the Jimmy Fallon with a whiny baby approach, replaced by the “You’re going to get a Capital One card because Samuel L. Jackson told you to and when Samuel L. Jackson tells you to do something you don’t fuck around” approach. The spot, “You Can’t Beat It” (also the name of a Catholic anti-masturbation campaign) replaces the schticky formula from the Fallon campaign in favor of a relatively straightforward description of a card that has “no rotating categories,” “no quarterly sign-ups,” and “no games” and offers 1.5% cash back “on every purchase, every damn day.” In other words: no bullshit. Since Samuel L. Jackson is basically the spokesman for not putting up with bullshit, he’s the perfect fit for the new approach.

Does this mean Fallon is gone for good? We can only hope. You know what? Jackson should just go ahead and take over for him on Late Night, too. The world would be a better place. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Nature’s Way Taps Dailey for Alive! Duties

alive!

Well, what do you know, Dailey graces the site twice today (to be fair, we didn’t want this to get lost in the LifeLock story). Though the IPG-owned, West Hollywood, CA-based agency may have lost the LifeLock biz (as mentioned, it chose not to defend), it has gained a new client in Alive!, the multivitamin product from Green Bay, WI-based herbal medicine brand, Nature’s Way. From what sources tell us, Dailey beat out Olson in the Alive review. Regarding his company’s decision, Nature’s Way EVP/marketing Stewart Brennan says in a statement, “We knew we needed to find the best CPG agency on the West Coast. Dailey immediately understood our brand and our needs, and we’re really pleased with how everything’s progressed.”

As Alive! AOR, Dailey will handle everything from brand strategy and creative to media buying/planning and web development. Actually, the first work from the agency for its new client just broke via a national TV campaign.  Dailey takes over on Alive! for Goodby, Silverstein & Partners, which handled the account for just over a year.

 

New Career Opportunities Daily: The best jobs in media.

Ant Farm Unveils ‘Call of Duty: Ghosts’ Gameplay Launch Trailer

If you’re a fan of the Call of Duty franchise, then you’ve been eagerly awaiting the release of Call of Duty: Ghosts while witnessing an all-out advertising assault for the game that began all the way back in May. The conclusion to that campaign is the new gameplay launch trailer from Ant Farm, the best look yet at what the game will actually look like.

Coming about a week after the UK spot “Faboom,” and two weeks after the Eminem music video “Survival” (also the song featured in this trailer), Ant Farm has unveiled a no-nonsense look at Call of Duty: Ghosts in all its gameplay glory. It packs as much action as possible into its 1:13 length, and really is quite well put together. For a gameplay trailer, it feels downright cinematic. It has about as many explosions as a trailer for a Michael Bay movie, but also shows enough of the unique scenarios in the game to give viewers an idea of what makes this Call of Duty installment unique. I’m not a big fan of first-person shooters, but I’ve got to say Ant Farm did a great job at making this game look badass. Not only will long-time fans of the series be salivating in anticipation of Call of Duty: Ghost‘s Nov. 5 release, they may win a few converts as well. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Draftfcb Gives Oreos a ‘Dublin Twist’

dailydublin

 

Following on the heels of the massively successful centennial “Daily Twist” campaign, Draftcb has teamed up with media agency PHD,  which won JC Decaux’s “Fame – The Agency Edition” competition and secured €150,000 of media space, for an outdoor campaign dubbed “Dublin Twist.”

dailydublin4

“Dublin Twist” celebrates unique landmarks and events around Dublin, by depicting them in the medium of Oreo. The fifteen “twists” include Oreo depictions of the maze at Iveagh Gardens, the Bram Stoker festival, the Hugh Lane Gallery, the Abbey Theatre, the Dublin Writers Museum, and others. Draftfcb London’s ECD David Harris describes the aim of the campaign: “Through the iconic images of OREOs, this campaign invites people to get together and discover the less well known, more unconventional parts of Dublin,” he said. The sixteenth and final “twist” on Dublin institutions will be based on a winning suggestion from one of of TheJournal.ie’s readers.

In addition to the aforementioned installations, the campaign will also transform Dublin public transportation. In addition to public bus wraps, a wrapped train called the Oreo Express will dispense Oreo samples at Dublin’s Pearse Station. That is going to make some kids very, very happy. On October 28th, the brand will support runners of the Dublin Marathon with a good luck message and goody bag contribution. The campaign runs through November 4th and also includes print, experiential and social media aspects.

dailydublin2

The “Dublin Twist” campaign is a fun and playful extension of the idea from a successful (also fun and playful) campaign. It’s really a can’t miss. What’s not to like about minimalist interpretations of a city’s lesser-known landmarks and events, depicted using only Oreo cookies? Let’s hope Oreo continues this “twist” trend further, as it has worked excellently for the brand and offers a seemingly endless array of possible variations. Credits and more images after the jump continued…

New Career Opportunities Daily: The best jobs in media.

Lowe Campbell Ewald Nabs LifeLock Biz

LifeLock-Red-Logo

We’re still scratching our heads as to why the folks at LifeLock just couldn’t confirm this yesterday after several back and forth emails. Whatever the case, the tips proved true and following a review, Lowe Campbell Ewald has indeed been named AOR for the Tempe, Arizona-based brand, which provides identity theft protection services. The first LifeLock work from LCE, which has had a busy start to the week to say the least, is slated to launch in December of this year. Regarding the decision, LifeLock CMO Seth Greenberg says, “Identity theft is a rapidly growing problem. Our services can help a much broader consumer base, and Lowe Campbell Ewald has a proven track record of helping to evolve and transform other leading brands. We are very excited to partner with them strategically.”

LifeLock previously worked with fellow IPG-owned shop Dailey as its agency partner, though we heard brand and agency parted ways in August (the West Hollywood, CA-based Dailey was invited to participate but chose not to defend). Interestingly, LifeLock CMO Greenberg previously served as VP/digital, brand, social and ad strategy at Intuit, parent company of TurboTax, which just so happened to be a Dailey client during his time there. The account, though, was eventually moved to W+K this past summer (around the same time that Greenberg left Intuit for LifeLock). From what folks on the Spy line tell us, Dailey didn’t even get the chance to defend this particular business. Is there beef or is it sheer coincidence? Things that make you go hmm.

New Career Opportunities Daily: The best jobs in media.

Gaming Nostalgia Abounds in Sony’s ‘#4ThePlayers Since 1995?

This UK-centric, nostalgic PlayStation spot. “#4ThePlayers Since 1995,” traces the evolution of Sony’s gaming platform through the years by paralleling it with the evolution of one gamer’s room as he graduates from one console to the next.

At the start of the spot, he has the first Playstation and his room reeks of the 90s — complete with skateboard, turntables and a Blur poster. To fully immerse us in the nostalgia of the respective Playstation eras, Sony made sure all the details — from the dates on ticket stubs to the posters and magazines featured — were tailored to the time period. Other brands helped out, with Domino’s even donating pizza boxes for each of the Playstation consoles featured.

The spot was inspired by fans’ tweets and messages in response to the hashtag #PlaystationMemories, which trended worldwide earlier this year. Sony incorporated a lot of the ideas fans expressed and attempted to make a video to “represent what PlayStation has meant to all of us since 1995.” If, like me, you’ve been with Playstation since the first console, you’ll find it impossible not to feel nostalgic over the course of the 3:22 clip. Actually, Sony did such a good job representing the eras that even if you’re not a fan of their consoles, all the little details may have you feeling a touch sentimental anyway.

As someone who still has a ton of PS3 titles to play through (and can’t afford a PS4 any time soon anyway), it’s a little hard to get excited about the next-gen launch, but the games featured in this spot do a great job reminding me of all the good times I’ve had with Sony’s Playstation consoles over the years. It’s a great little look back at Playstation’s history as Sony looks toward the platform’s future. Well done, Sony. Well done. Anyone up for some Tekken?

New Career Opportunities Daily: The best jobs in media.

Booking.com Invites You to Stay at a Haunted Hotel

W+K’s new spot for Booking.com features legendary ghost hunting destination the Queen Anne Hotel in San Francisco. The Queen Anne, which was featured on an episode of the Travel Channel’s Haunted Hotels, was a boarding school before it was a hotel, and one-time headmistress Mary Lake is said to haunt it.

In the spot above, a woman sleeping in the hotel is awoken by the television turning on by itself. She sees a camera view of something approaching her room, Room 410: the very room Mary Lake is said to haunt. Later the woman sees shots of herself, presumably while Mary’s ghost approaches. We cut out just before this woman wets the bed. At the end we see the tagline “Stay if you dare,” followed by “Over 350,000 accommodations including haunted hotels.” I’m not sure there’s a huge audience who wants to stay at haunted hotels, but I suppose the idea is that Booking.com can accommodate your every whim. Even a weird one like wanting to stay in a haunted hotel. I don’t love it, but it could be the most interesting Booking.com spot since they stole Bob Marshall’s idea of showing someone booking a room during Spain’s Running of the Bulls. Now if they’d only stop the whole “Booking.yeah” thing.

If you’re a paranormal enthusiast and are serious about wanting to stay at a haunted hotel, Booking.com will totally hook you up. They’ve created a Haunted Destination finder on their site. Included are the Queen Anne Hotel, The Stanley Hotel in Colorado (the inspiration for Stephen King‘s The Shining), the Vinoy Renaissance Hotel in St. Petersburg, Hotel Galvez in Galveston, Texas, The Historic National Hotel in Jamestown, California, The Gettysburg Hotel, and the 1886 Crescent Hotel (a purportedly haunted Arkansas hotel that houses an old morgue in its basement). It’s worth a quick click through for the histories of these paranormal destinations. Credits after the jump.  continued…

New Career Opportunities Daily: The best jobs in media.

Fiber One Turns Bad Tweets into Great Theater

Nobody wants to read your food tweets. If you’re on Diet of the Week, it’s best to keep the passive-aggressive self-loathing to yourself. However, if a brand were to recycle your bad tweets and make them into funny commercials, that might be worth our attention.

Fiber One, fresh off of the ridiculously catchy “Total Eclipse of Your Heart” spots from Saatchi & Saatchi, returns with a new and very creative “Snack Drama” campaign (still waiting to see if the agency’s involved with this one). Real tweets about diets are read aloud and then acted out in purposefully bad/awkward theater. For example, a dieting girl who doesn’t want to eat a friend’s cheesecake is seduced by a personified cheesecake man dressed in white tights (above). There’s also The Kale and I, about a girl who brings socially awkward kale chips to a party. The writing is solid for a campaign that could’ve easily hammed up the execution with corny jokes. Aside from negatively portraying healthy foods like kale, the only other critical aspect is that the videos lack the pulse of Fiber One’s previous campaign. Humor is good, but what exactly is Fiber One saying about their own brand? I don’t know, and that’s something for them to work on in the future.

The Kale and I and credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

ESPN, W+K Go Back to Roots in Latest ‘This Is SportsCenter’ Installment

After taking a different direction with their last SportsCenter spot, W+K New York and ESPN have gone back to what has made the “This Is SportsCenter” series so popular, employing humorous situations in the network’s Bristol HQ.

The spot, “Double Double,” stars Minnesota Timberwolves star Kevin Love as the guy responsible for pushing the coffee cart that keeps the SportsCenter crew caffeinated (UCLA mascot Joe Bruin can also be seen in the spot). This is an important job, because, as anchor Scott Van Pelt says, the SportsCenter crew relies “pretty heavily on the coffee cart” to keep going throughout the day. Love’s specialty is making “the best double-double,” which is two double espressos. Host Stan Verrett swears by Kevin’s double-doubles. In fact, he’s a little too fond of them. He requests another double-double from Love while he still has his two espressos in-hand, but Kevin says “I think maybe you should slow down.” Verrett continues to hound Love for more espresso as the spot goes on, with Kevin responsibly telling him he should just get through his show. At some point Love must have given in, and the results on Stan Verrett‘s show are pretty funny, as well as startling to co-host Neil Everett.

It’s a return to form for W+K, who play to their strengths with “Double Double.” The strategy seen here has worked for the “This Is Sportscenter” series in the past, and “Double Double” is the best SportsCenter spot in recent memory, with a good setup and comedic payoff thanks to Love and Verrett’s delivery. Let’s hope agency and brand continue sticking with what works in the future. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Sharp, McGarryBowen Relationship Drawing to a Close

sharpaquos

 

Well, we’ll hopefully have more color to splash on this by Monday or so, but from what sources tell us thus far, McGarryBowen’s four-year relationship with Sharp will be coming to an end by year’s end. Sources tell us that due to business/financial issues, Sharp, which has its U.S. headquarters in Mahwah, NJ, is planning on working with smaller roster shops come 2014. McGarryBowen was handed the Sharp U.S. account in 2009 by parent company Dentsu, which will continue working with the electronics brand on a global basis.

Among the more notable efforts that McGarryBowen was involved with for Sharp was the Aquos Quattron work from 2010 starring the one and only George Takei. More recently, McGarryBowen created the “Not for the Faint of Heart” campaign featuring various daredevils doing their thing all in the name of promoting the Aquos 90″ LED TV (below). Our sources add that no new work from McGarryBowen will bow this year for Sharp as the agency is just putting the finishing touches on its work on the Aquos 80″. We’ll fill in the blanks if and when we hear more early next week.

New Career Opportunities Daily: The best jobs in media.

LeBron James Drops a New, Nearly Hour-Long Training Video for Powerade

Naming your own training regiment LeBrontime might cause some people to shake their heads, but when the best basketball player in the world offers a window into his personal workout routines, it’s easy to overlook the title. As part of a new push for Powerade Zero Drops, this effort from W+K Portland is essentially the Coca-Cola brand’s response to rival Gatorade’s Chews. In an interesting twist, Gatorade happens to be endorsed by LeBron’s buddy/teammate, Dwyane Wade, and his chief rival, Kevin Durant. But, neither Wade nor Durant have made an effort to sell sugared water by revealing their workouts to the public. LeBron has, tilted-up headband and all.

On Powerade’s YouTube channel, you can watch the full 58-minute video as well as other clips that include teammates and trainers gushing about their guy and/or giving out useful tips. A writer at SportsGrid even decided to list every exercise and the number of reps in the video. They say, to beat the best, you have to train with the best. Now you can. Just don’t hurt yourself trying to relive glory days from high school. And make sure to slip some Gatorade into your backpack before you and LeBron train, because nobody really likes Powerade, right?

New Career Opportunities Daily: The best jobs in media.

Here’s Legacy’s Take on Ex-PKT CEO Koval’s Arrival

robin-koval_mediumWell, while Publicis Kaplan Thaler appears to be keeping quiet on CEO Robin Koval‘s departure, the folks at Legacy, her new employer, were kind enough to send over their official announce of her joining the anti-smoking nonprofit org behind initiatives such at truth and EX. Koval joins Legacy as president/CEO and will replace Cheryl G. Healton, DrPH at the 14-year-old operation.

In a statement, the new chief exec says, “As a marketing leader, I have been a long-time admirer of Legacy and the behavior changing impact of the truth campaign. To be given the opportunity to evolve Legacy’s counter-marketing efforts for a new generation of youth in an environment of ever-increasing communication complexity is an honor and the opportunity of a lifetime. I see this as a natural and very purpose-driven extension of my many years working for healthcare brands and cause-related programs.”

Prior to joining Legacy, Koval, who’s also penned a handful of best-selling books, spent 16 years in all at what is now Publicis Kaplan Thaler. The exec served as president of Kaplan Thaler Group prior to the merger in summer 2012, which resulted in her being promoted to CEO of the new entity.

New Career Opportunities Daily: The best jobs in media.

Logan & Sons Taps Jane Fonda for Creepy Prada Spot

Bi-coastal creative studio/prodco Logan & Sons somehow enticed Jane Fonda to voice a new spot for Prada called “The Future of Flesh” and the results are really creepy. I guess that’s to be expected when the word “flesh” is right there in the title.

Whether or not intentional, the Luke Gilford-directed spot leaves me feeling a little uneasy. According to a release, the spot is “set in a strange futuristic world where humans evolve to fit the style of the season.” Without that bit of clarification, I have to wonder how anyone would figure out what the hell is going on. The answer: they probably don’t. Actually, even with that info it’s still kind of hard to piece together. Gilford, offers this further explanation (not that it helps all that much), saying, “Compare magazine covers over the decades, you’ll see how much hair and physique change with the clothes. Now as body modification accelerates, facial features and bone structure are changing as well. The body is beginning to merge with fashion in very interesting ways…I find this sexy as well as strange – a science fiction fantasy becoming a reality.”

The spot takes place in some kind of futuristic society, one seemingly set apart from the rest of the world. Jane Fonda‘s voice really ads to the creepiness factor as she describes the process of joining this closed-off society (or something like that) and says nonsensical things like “each tear authenticated.” Throughout the spot there are close ups of people’s creepy-looking flesh, which seems to morph throughout the spot. Again, this is weird stuff. The wardrobe, provided entirely by Prada, does look pretty fetching, however. I’m certainly no fashion expert, but my girlfriend (who knows a thing or two about fashion) confirmed that the clothes in the spot do look quite appealing. So maybe in a fashion ad, that’s all that matters. Or maybe Logan & Sons and Prada want to scare you, you know, since it’s October.

New Career Opportunities Daily: The best jobs in media.

Op-Ed: Miley Cyrus is a Strategic Brand Genius

mileycyrus

It’s been a while since we’ve heard from Maude Standish, co-founder and managing director of Tarot, a millennial trend forecasting and strategy development company that’s the sister company of L.A.-based agency, Mistress. Now that she’s introduced herself with her call to arms for millenials, Standish turns her focus to arguably the most talked-about celeb in the past several months and how she’s taken over in terms of branding. We should note that while we’re not in the habit of republishing/repurposing content, the original version of this was published in the blogger section of HuffPo–though Standish did us a solid and added more to the mix. Read on if you will.

Sinead O’Connor is worried about Miley. So is Elton John. So are the bearded guys of Duck Dynasty. But I’m not. Because I know that Miley is a strategic genius and that brands actually have quite a bit to learn from her. You might not like the way her tongue hangs off to the side or the fact that her nipples have become commonplace water-cooler fodder. But you can’t argue with the fact that she has captured the world’s attention and aroused a response out of the best of us.

Before her now infamous MTV Video Music Awards performance, Miley Cyrus had never had a Billboard No. 1 hit—not a single one. In fact the song “We Can’t Stop” that she performed at the VMAs rose to the No. 2 spot, but could never quite break the barrier to be a Golden # 1. Instead, the song that broke that top-spot barrier was “Wrecking Ball,” which came after her controversial performance. “Wrecking Ball” didn’t just break a personal record, she also smashed the record for most views in a single launch day, with the music video getting more than 19.3 million views in just 24 hours, beating One Direction’s previous record by more than 7 million views. Just one week later the video had been watched 36.5 million times in the U.S. alone, Miley’s VMA outfit was being called the Halloween costume of the year, and a line of twerking Miley “bobble-butts” had gone into production for the Christmas season.

continued…

New Career Opportunities Daily: The best jobs in media.

The Trident Player Brings a New Low to Dumb Gum Advertising

Poppin’ Layers is not a good commercial (or music video). The Trident Player is not a good rapper. Rapping about Trident Layers gum for four minutes and 34 seconds is not very funny. At this point in pop culture, the vaguely racist whiteboy poser with a fake rapper voice is just about the laziest choice for any creative or artistic project. It was lazy/dumb 10 years ago when Malibu’s Most Wanted came out.  Trident and Hollywood’s Mischievous Studios, which is behind this music video, can do better.

It would be easy to mock this campaign and be mean, but I’m not going to. You really don’t have to watch more than the first 15 seconds to get the video’s full effect. You may not know that the actors in the clip are all popular on Vine, which is mostly irrelevant, because it’s Vine. However, everyone should use this opportunity to learn from mistakes. Using Vine as a marketing platform is not very wise, especially with Instagram and SnapChat clearly dominating social media video sharing. Using lazy stereotypes is, well, lazy and uninteresting. The only press that can come from something like this is bad press from people who think it lacks any sort of awareness or intelligence. I get that gum brands are supposed to be cool and irreverent, but Poppin’ Layers is just amateurishly off the mark.

New Career Opportunities Daily: The best jobs in media.

DDB, Supercuts Part Ways

Supercuts-Store003-1024x805

We’ve yet to hear back from Supercuts parent company Regis Corporation, but sources familiar with the matter do confirm that DDB Chicago is no longer working with the hair salon chain. DDB essentially adopted the account last fall when it absorbed fellow Chicago shop Element 79, which had worked with Supercuts since 2002. From what we’re hearing, Regis is launching a review for its brand, and DDB is likely not defending. As far as we can tell, the relationship has been relatively stagnant for the last few months as the most recent effort from DDB Chicago for Supercuts was the “Jake Miller” extension of the “Rock the Cut” campaign in April. We’ll follow up with Regis again, and will let you know if we hear more.

New Career Opportunities Daily: The best jobs in media.

DirecTV Cuts Some Staff

directv

Hmm, well, to start things off this morn, we’ll veer to the client side on such a matter, something we haven’t really done since Wrigley over two years ago. But anyhow, yes, to address what we’ve heard on the Spy line, a spokesperson has confirmed that DirecTV has had to make some cuts across the board. We’ve received confirmation that approximately 100 people were let go from the company, which apparently has small impact on the El Segundo-based satellite broadcast service provider. Here’s a statement from the DirecTV spokesperson:

“We are implementing difficult, but necessary operational changes for the company to remain healthy and competitive.  While only a small number of employees are affected,  we understand this is a difficult time for anyone impacted.  We have treated these individuals with the dignity and respect they deserve, and are assisting them with job placement services,  severance packages and temporary medical coverage.”

From what we’ve been told, this affects “just under 2 percent” of staff but will not have any effect on agency relationships.

 

New Career Opportunities Daily: The best jobs in media.