This spooky season, there’s something scarier at Rockefeller Center than a Jenna Maroney-hosted Halloween party. The iconic Manhattan location is hosting Jimmy Fallon’s Tonightmares, The Tonight Show host’s first foray into the haunted maze craze that sweeps through theme parks and other family-friendly venues every October. Open through Oct. 31, Tonightmares invites the brave and…
McCafe At Home teamed up with Puerto Rican reggaeton artist Lunay on a campaign that shows how brands are increasingly looking to reach Hispanic and Latinx consumers through social media. Coffee is a major part of Latinx culture. So, McDonald’s at-home coffee brand McCafe At Home worked with Lunay for the second year on a…
Welcome to another special episode of the Marketing Vanguard podcast recorded at Brandweek 2024 in Phoenix, Ariz. This week, ADWEEK chief experience officer Jenny Rooney speaks with one of Time magazine’s 100 Most Influential People: Deepak Chopra, founder of the Chopra Foundation, prolific author, and wellness guru. Join us for an engaging conversation delving into…
Millennial-made dating app Tinder is on a mission to win over Gen Z–and it’s employing AI to help with the task. That means identifying the brand’s “core truths” while acknowledging some harder truths, said Stephanie Danzi, senior vice president of global marketing at Tinder. “We’ve been on a bit of a journey to reclaim our…
Mozilla, founded by Netscape employees in 1998 as a source of free internet software, teamed up with global branding agency Jones Knowles Ritchie on a rebrand aimed at encouraging people to “reclaim the internet as a global public resource, open and accessible to all.” The rebranding effort incorporated feedback from Mozilla employees, the broader Mozilla…
In this episode of the Brave Commerce podcast,hosts Sarah Hofstetter and Rachel Tipograph are joined by Oshiya Savur, chief brand and marketing officer at beauty brand developer Maesa, for a deep dive into the evolving beauty industry. Savur shares Maesa’s unique approach as a beauty incubator, shedding light on how they disrupt declining categories by…
For the second year, Sephora and TikTok are partnering on a program to help beauty brands make better, more inclusive branded content with creators. This year, Sephora and TikTok decided to focus on matching brands with musical artists to make popular songs that can be used in TikTok videos. The partnership brings together two of…
Every fall, fashion lovers gather in New York for a week to get a preview of what’s to come. This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Poppi World was aimed at bringing the digital-heavy brand offline. The…
In 2020, along with several other categories that were impacted due to massive consumer behavior shifts stemming from the pandemic, the skin care industry was revived. Driven by Gen Z and Gen Alpha, fresh players entered the chat, including Bubble Skincare. With its innovative skin care products and dedication to inclusivity, Bubble Skincare has created…
Competition reality TV is having a moment for brands–and everyone wants to be the new bombshell entering the villa. According to NBCUniversal, reality television has become a true love story for brand marketing, bringing a 42% increase in likeability compared with television norms and causing a halo effect opportunity for advertisers. Among the highlights, brands…
It’s a summer evening at Zero Bond, a private Manhattan club where the lights are low, the net worth high, and the likes of Elon Musk, Gigi Hadid and Shawn Mendes have been spotted. Up on the roof, guests cluster beneath the box hedges, absorbed in cocktails and conversation. Few of them notice when a…
Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman. Niccol has served as Chipotle’s CEO since 2018. Before that, he was CEO at Taco Bell–a role he took on after serving as chief marketing officer and later president of…
Charli XCX may be our “favorite reference,” as she sings on her hit album “Brat,” but “weird” is the Democrats’ new favorite way to refer to Republican presidential candidate Donald Trump and his running mate, Ohio Sen. J.D. Vance. One digital billboard, which ran from Aug. 9-12, sought to harness this confluence of internet memes….
As its tagline notes, Chuck E. Cheese has always been the place where “a kid can be a kid.” Now, to get more through its doors, it’s undergoing a marketing reset that will see it create more content and promotions squared directly toward children, not just their parents. Mark Kupferman, who joined as Chuck E….
If those viral recipes for the magnesium-infused “Sleepy Girl Mocktail” and greens powder juices dominating your social feed haven’t made it crystal clear, supplements are having a moment. The $35.7 billion U.S. vitamin, mineral and supplement retail market is forecast to grow at a compound annual growth rate of 2.5% from 2022 to 2027, as…
WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and enlisted Ogilvy as its global creative agency of record (AOR). The 61-year-old company is initiating a business and brand transformation, rethinking its positioning in a weight loss market upended by the rise of GLP-1 anti-obesity…
When people ask me why El Tesoro is my favorite tequila, I always respond by sharing a bit of the brand’s lore on how they’re one of the last remaining distilleries to employ the traditional method of using a volcanic tahona stone wheel to crush their agave pinas, which unlocks the true flavors of their…
High prices are hitting a tipping point with consumers frustrated with the growing cost of products. While inflation has recently cooled a bit, big brands like McDonald’s and Starbucks are blaming increased prices over the past few years for sluggish sales. During its recent earnings call for the second quarter, McDonald’s reported its first drop…
There are some things money can’t buy. One of them is brand love: The places in your heart a company can occupy aren’t bought. They’re earned. Yet, as long as there’s been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit…
Cottagecore, balletcore, gorpcore … just a few of the many labels that seemed to dominate the discussion in the last few years, causing brands to look for new ways to capitalize on the emerging trends of the moment. But in a recent breakdown from trend forecaster @thedigifairy, these “cores” have faded just as quickly as…
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